12100.145.
(a) The Ethnic Media Program is hereby established in the Governor’s Office of Business and Economic Development (GO-Biz) for the purpose of helping state departments integrate ethnic media into their public outreach and engagement strategies. The program shall be led by a director, appointed by the Governor to serve a five-year term.(b) For the purposes of this section, the following definitions apply:
(1) “Ethnic media” means any media produced by and for ethnic, racial, or cultural minorities.
(2) “Media outlet” means a publication that provides news or other media content through print or digital means
and any television or radio outlet.
(c) Upon appropriation by the Legislature for the express purpose of this section, Go-Biz, in administering the program, shall do all of the following:
(1) Develop and maintain a database of ethnic media outlets including their media kits.
(2) Conduct education and outreach campaigns to departments to advocate for the importance of ethnic media and promote inclusive, equitable engagement strategies.
(3) Advise departments on tailoring ethnic media strategies for specific communities.
(4) Cultivate relationships with ethnic media outlets.
(d) (1) The director of the
program or their designee shall submit a report to the Legislature, on or before January 1, 2029, that includes all of the following information:
(A) A list of ethnic media outlets that provided coverage of state programs and services.
(B) A list of all languages in which ethnic media coverage of state programs and services has been provided.
(C) The number of press releases that have been translated.
(D) A list of all languages into which press releases have been translated.
(E) The number of press releases that have been translated into each language.
(F) A discussion of the major challenges the program has faced, the
ongoing efforts to address those challenges, and options to improve the program.
(2) A report to be submitted pursuant to this subdivision shall be submitted in compliance with Section 9795.
(3) The requirement imposed under this subdivision is inoperative on January 1, 2029.
(e) The director may make any regulations that are reasonably necessary to effectuate the purposes of this section.