1409.4.
(a) The following definitions shall apply for purposes of this section:(1) “Facility” means a residential care facility for the elderly as defined in Section 1569.2.
(2) “Licensee” means a referral agency licensed pursuant to Section 1405.
(b) (1) Before referring a person to a facility, a licensee shall disclose all of the following to the person:
(A) A description of the licensee’s service.
(B) The licensee’s contact information, including business address, email
address, and telephone number.
(C) A licensee’s privacy policy, or, if the licensee maintains an internet website, a link or URL to the privacy policy on the internet website.
(D) Whether and under what circumstances the licensee will be paid a fee by facilities to which the person is referred.
(E) That the person or their representative may request at any time by email or by submitting a letter that the licensee cease contact with the person or their representative at points of contact they designate, such as telephone numbers and email addresses, and that the licensee will cease contact in response to that request and also cease making additional referrals on behalf of the person or their representative.
(F) The following statement: “Information
regarding inspections, evaluations, complaints, and citations associated with any of California’s residential care facilities for the elderly, also known as assisted living facilities, can be viewed at the State Department of Social Services Community Care Licensing Division internet website at www.cdss.ca.gov. Additionally, during a health-related state of emergency, information about the active cases within residential care facilities for the elderly may also be posted on this internet website.”
(G) The following statement: “State law does not require that we determine whether facilities to which we refer you are suitable for you based upon your care and social needs, financial means, and location. The list provided is not comprehensive of all options available for residential care facility in your area.” This statement shall be followed by a link to the callongtermcarecompare.org internet website maintained by the California Department of
Aging.
(H) A statement that the person’s information may be sold or shared for purposes other than those necessary to make an authorized referral and a link to an internet website where a person can opt out of selling or sharing or, if the licensee does not maintain an internet website, a description of how the person can opt out of their selling or sharing of their information.
(2) The licensee shall make the disclosures pursuant to this subdivision in the same language in which the licensee negotiates any referral services with the person receiving services.
(c) (1) The information and disclosures required by subdivision (b) shall be provided to the person or their representative in a clear and conspicuous manner designed to give actual notice of its contents and may be provided, together or
separately, in either of the following methods:
(A) A written disclosure in at least 12-point, Arial-equivalent bold font, either in hardcopy form or by electronic means. If the person or their representative provides the licensee with an email address, the licensee shall send an electronic version of the disclosure to the person or their representative’s email address.
(B) An oral disclosure given telephonically and recorded with the consent of the person or their representative. The disclosure shall be spoken clearly, and in a pitch and tone that is understandable to the consumer. If an oral disclosure is provided, a written disclosure as described in subparagraph (A) shall also be sent to the person or their representative.
(2) The licensee shall maintain records of the disclosures set forth pursuant to
subdivision (a) for a period of three years and shall provide additional copies of the disclosures to the person, their representative, or the facility, upon written request.
(d) (1) In addition to the other requirements of this section, a licensee shall comply with all of the following:
(A) Use a nationally accredited service provider to perform background checks on representatives of the licensee who have direct contact with persons or their representatives.
(B) Accept remuneration only from residential care facilities for the elderly with which the licensee has a written contract.
(C) Post a privacy policy on every internet website the licensee operates, through a conspicuous link, in a similar manner as other similarly posted
links used by the business on its home page. If the licensee does not maintain an internet website, then it shall provide the person or their representative with a written copy of the privacy policy.
(D) Cease making referrals on behalf of the person or their representative as soon as feasible but not more than 10 days after receipt of an oral, electronic, or written request, pursuant to subparagraph (E) of paragraph (1) of subdivision (b).
(E) Cease contacting a person or their representative as soon as feasible but not more than 10 days after receipt of an oral, electronic, or written request, pursuant to subparagraph (E) of paragraph (1) of subdivision (b).
(2) In accordance with Section 1798.120 of the Civil Code, the person or the person’s representative shall have the right, at any time, to direct the licensee
not to sell or share their personal information, as defined in paragraph (1) of subdivision (v) of Section 1798.140 of the Civil Code, for any purpose other than those necessary to make an authorized referral.
(3) The following definitions apply for purposes of this subdivision:
(A) “Electronic request” means either an email to the electronic address that the licensee has authorized in its privacy policy for receiving those requests, or completing an online form on the licensee’s internet website that it has posted for submitting those requests.
(B) “Oral request” means a request via the recorded telephone line that the licensee has designated on its internet website or in its privacy policy for processing those requests.
(e) (1) In addition to any other remedy available by law, a licensee that violates subdivision (b) or (d) is subject to a civil penalty of between two hundred fifty dollars ($250) and one thousand dollars ($1,000) for each violation. A district attorney or a city attorney may institute a proceeding in superior court to recover the civil penalty under this subdivision and to restrain and enjoin a violation of subdivision (b) or (d).
(2) A licensee subject to this section shall comply with the requirements of Section 1569.47.