Bill Text: FL S1110 | 2025 | Regular Session | Introduced

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Bill Title: Large-scale County Destination Marketing Organizations

Spectrum: Partisan Bill (Democrat 1-0)

Status: (Introduced) 2025-02-25 - Filed [S1110 Detail]

Download: Florida-2025-S1110-Introduced.html

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       Florida Senate - 2025                                    SB 1110
       
       
        
       By Senator Smith
       
       
       
       
       
       17-00982C-25                                          20251110__
    1                        A bill to be entitled                      
    2         An act relating to large-scale county destination
    3         marketing organizations; creating s. 288.12267, F.S.;
    4         defining the term “large-scale county destination
    5         marketing organization”; requiring a large-scale
    6         county destination marketing organization to register
    7         with the Department of State; requiring the department
    8         to maintain a list of large-scale county destination
    9         marketing organizations on its website; requiring a
   10         one-to-one match of private to public contributions to
   11         fund large-scale county destination marketing
   12         organizations; providing sources and exclusions of
   13         public and private contribution funding; requiring a
   14         large-scale county destination marketing organization
   15         to revert all unmatched public contributions to the
   16         corresponding counties or municipalities with which
   17         the large-scale county destination marketing
   18         organization is contracted by a certain date each
   19         year; providing an effective date.
   20          
   21  Be It Enacted by the Legislature of the State of Florida:
   22  
   23         Section 1. Section 288.12267, Florida Statutes, is created
   24  to read:
   25         288.12267 Large-scale county destination marketing
   26  organizations.—
   27         (1) DEFINITION.—For the purposes of this section, the term
   28  “large-scale county destination marketing organization” has the
   29  same meaning as the term “county destination marketing
   30  organization” as defined in s. 288.005, but refers only to such
   31  organizations or agencies with an annual operating budget of $5
   32  million or more.
   33         (2) REGISTRATION.—A large-scale county destination
   34  marketing organization must register with the Department of
   35  State, and the Department of State shall maintain a directory on
   36  its website of all large-scale county destination marketing
   37  organizations operating in this state.
   38         (3) MATCHING REQUIREMENTS.—A one-to-one match is required
   39  of private to public contributions to a large-scale county
   40  destination marketing organization. Public contributions include
   41  all state and local appropriations to a large-scale county
   42  destination marketing organization.
   43         (a) For purposes of calculating the required one-to-one
   44  match, a large-scale county destination marketing organization
   45  shall receive matching private contributions in one of four
   46  private match categories. The large-scale county destination
   47  marketing organization shall maintain documentation of such
   48  categorized contributions on file and make such documentation
   49  available for inspection upon reasonable notice during its
   50  regular business hours. The private match categories are:
   51         1. Direct cash contributions from private sources, which
   52  include, but are not limited to, cash derived from strategic
   53  alliances, contributions of stocks and bonds, and partnership
   54  contributions.
   55         2. Fees for services, which include, but are not limited
   56  to, event participation, research, and brochure placement.
   57         3. Cooperative advertising, which is limited to partner
   58  expenditures for paid media placement, partner expenditures for
   59  collateral material distribution, and the actual market value of
   60  contributed productions, broadcast air time, and print space.
   61         4. In-kind contributions, which are limited to the actual
   62  market value of promotional contributions of partner-supplied
   63  benefits to target audiences and the actual market value of
   64  nonpartner-supplied air time or print space contributed for the
   65  broadcasting or printing of such promotions that would otherwise
   66  require tourist promotion expenditures by a large-scale county
   67  destination marketing organization for advertising, air travel,
   68  rental car fees, hotel rooms, RV or campsite space rental,
   69  onsite guest services, and admission tickets. The net value of
   70  air time or print space, if any, is deemed to be the actual
   71  market value of the air time or print space, based on an average
   72  of actual unit prices paid contemporaneously for comparable
   73  times or spaces, less the value of increased ratings or other
   74  benefits realized by the media outlet as a result of the
   75  promotion.
   76  
   77  Contributions from a governmental entity or from an entity that
   78  received more than 50 percent of its revenue in the previous
   79  fiscal year from public sources, including revenue derived from
   80  taxes, from fees, or from other government revenues, are not
   81  considered private contributions for purposes of calculating the
   82  required one-to-one match.
   83         (b) If a large-scale county destination marketing
   84  organization fails to meet the one-to-one match requirements of
   85  this subsection, the large-scale county destination marketing
   86  organization must, by June 30 of each fiscal year, revert all
   87  unmatched public contributions to the treasuries of the
   88  corresponding counties or municipalities with which the large
   89  scale county destination marketing organization is contracted.
   90         Section 2. This act shall take effect July 1, 2025.