Bill Text: IN SR0106 | 2013 | Regular Session | Introduced
Bill Title: Study committee on increasing Indiana's tourism marketing budget.
Spectrum: Partisan Bill (Democrat 1-0)
Status: (Passed) 2013-04-26 - First reading: adopted voice vote [SR0106 Detail]
Download: Indiana-2013-SR0106-Introduced.html
A SENATE RESOLUTION urging the Legislative Council to
assign the topic of increasing Indiana's tourism marketing
budget to an appropriate study committee.
, read first time and referred to Committee on
MADAM PRESIDENT:
I offer the following resolution and move its adoption:
A SENATE RESOLUTION urging the Legislative Council
to assign the topic of increasing Indiana's tourism marketing
budget to an appropriate study committee.
Whereas, The study committee will research how other
states are funding their tourism marketing campaigns,
determine the success of these campaigns, and conclude if
Indiana could benefit from implementing similar strategies;
Whereas, Economic studies have shown that for every
dollar invested in promoting Indiana, visitors will spend $38
and the state would make $1.90 in sales tax revenue;
Whereas, The current budget allots $1.7 million after a
$500,000 grant to the Sports Corporation. Current legislation
would cut this total to $700,000. The Senate has expressed
interest in a $1.2 million matching grant program with
$500,000 dedicated to a joint marketing effort with the
Association of Indiana Convention and Visitor's Bureaus;
Whereas, Surrounding states invest at least $10 million annually towards tourism. The average for these states is $17.9 million annually;
Whereas, Prior to the recession, Indiana had a promotions budget of $5 million. Since the recession, surrounding states have all increased their tourism marketing budgets, while Indiana has been the only one to decrease their budget;
Whereas, Previous legislation has been attempted to
increase Indiana's tourism budget to $9 million. If this attempt
had been successful, it would have generated $14 million in
profit for the state; and
Whereas, Increasing the budget would keep Indiana
competitive with surrounding states, boost the state's economy,
create jobs, and increase tax revenue: Therefore,
SECTION 1. The Legislative Council is urged to assign to an appropriate study committee the topic of increasing Indiana's tourism marketing budget.