Bill Text: NJ A5106 | 2020-2021 | Regular Session | Introduced
Bill Title: Requires Division of Travel and Tourism produce and make available on its Internet site tourism advertising and promotion videos.
Spectrum: Bipartisan Bill
Status: (Introduced - Dead) 2020-12-10 - Introduced, Referred to Assembly Tourism, Gaming and the Arts Committee [A5106 Detail]
Download: New_Jersey-2020-A5106-Introduced.html
Sponsored by:
Assemblyman RONALD S. DANCER
District 12 (Burlington, Middlesex, Monmouth and Ocean)
SYNOPSIS
Requires Division of Travel and Tourism produce and make available on its Internet site tourism advertising and promotion videos.
CURRENT VERSION OF TEXT
As introduced.
An Act concerning tourism advertising and promotion in the State and supplementing P.L.1977, c.225 (C.34:1A-45 et seq.).
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. a. In addition to the powers and duties of the Division of Travel and Tourism in the Department of State, as provided in section 9 of P.L.1977, c.225 (C.34:1A-53), the division, in conjunction with local government officials and local tourism and economic development organizations, shall identify a series of tourism sites in the State to be part of a series of tourism advertising and promotion videos. The purpose of the tourism advertising and promotion videos shall be to attract the State's residents and visitors to the State's tourism sites. In identifying the State's tourism sites, special consideration shall be given to tourism sites that are in close geographic proximity to one another or near arts, cultural, historical, entertainment, or other tourism destinations or exhibits of interest to tourists
b. The division shall produce and make available on its Internet site the advertising and promotion videos featuring the identified tourism sites. The advertising and promotion videos shall invite the State's residents and visitors to the site and specify the address, hours, admission policy, and a brief history of each tourism site and any other information deemed appropriate by the division.
2. This act shall take effect immediately.
STATEMENT
This bill requires the Division of Travel and Tourism to produce and make available on its Internet site a series of tourism advertising and promotion videos. The purpose of the videos would be to attract the State's residents and visitors to the State's tourism sites.
Under the bill, the division, in conjunction with local government officials and local tourism and economic development organizations, is required to identify a series of tourism sites in the State to be part of a series of tourism advertising and promotion videos. In identifying the State's tourism sites, special consideration would be given to tourism sites that are in close geographic proximity to one another or near arts, cultural, historical, entertainment, or other tourism destinations or exhibits of interest to tourists.
The division is required to specify, in the videos, the address, hours, admission policy, and a brief history of each tourism site and any other information deemed appropriate by the division, and make the videos publicly available on the division's Internet site.
Due to COVID-19, tourism sites across the State have altered their admission policies and created virtual tours and programming in order to keep their site in the public eye, and others have been pushed to the point of closing forever. The goal of these advertising and promotion videos would be to highlight the State's tourism sites and inform the public of what these sites have to offer and to encourage visitation once the pandemic is over.
