Bill Text: NJ S3206 | 2024-2025 | Regular Session | Introduced
Bill Title: Reduces and clarifies requirements for municipal tourist development commission disbursements for advertising.
Spectrum: Partisan Bill (Democrat 1-0)
Status: (Introduced) 2024-05-09 - Introduced in the Senate, Referred to Senate Community and Urban Affairs Committee [S3206 Detail]
Download: New_Jersey-2024-S3206-Introduced.html
Sponsored by:
Senator VIN GOPAL
District 11 (Monmouth)
SYNOPSIS
Reduces and clarifies requirements for municipal tourist development commission disbursements for advertising.
CURRENT VERSION OF TEXT
As introduced.
An Act concerning municipal tourist development commission expenditures and amending P.L.1982, c.68.
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. Section 5 of P.L.1982, c.68 (C.40:54C-3) is amended to read as follows:
5. The commission shall have exclusive authority to disburse all revenues allocated to the fund established pursuant to section 2 of [this act] P.L.1982, c.68 (C.40:52-8). It shall spend moneys from the fund in the manner it deems advisable for the purpose of publicizing and otherwise promoting the municipality it serves in order to attract tourism; however, at least [50] 20 percent of the revenues from the fund shall be disbursed for advertising outside of the municipality to attract tourists into the municipality. The purpose of this act shall be considered a public purpose.
As used in this section "advertising outside of the municipality" means and includes written, electronic, or printed advertisements, including, but not limited to, advertisements communicated by radio, television, the Internet, or other media, which are published, disseminated, circulated, or placed before the public, directly or indirectly, for the purpose of encouraging or inducing people who work or reside outside of the municipality to patronize tourist opportunities within the municipality, regardless of whether the advertisement also reaches people working or residing inside the municipality.
(cf: P.L.1994, c.46, s.2)
2. This act shall take effect immediately.
STATEMENT
This bill modifies and clarifies provisions of law governing municipal tourist development commissions which concern their expenditures for advertising outside of the municipality to attract tourists into the municipality. Under the bill, a tourist development commission would be required to disburse at least 20 percent of its revenues for such advertising. Current law requires a tourist development commission to disburse at least 50 percent of its revenues for such advertising.
Additionally, the bill defines the term "advertising outside of the municipality" to clarify that the term applies to advertisements targeted to people who work or reside outside of the municipality, encouraging them to patronize tourist opportunities within the municipality, regardless of whether the advertisement also reaches people working or residing inside the municipality.
