Bill Text: NJ SR86 | 2012-2013 | Regular Session | Introduced
Bill Title: Urges NJ residents to support "Small Business Saturday."
Spectrum: Partisan Bill (Democrat 1-0)
Status: (Introduced - Dead) 2012-11-29 - Introduced in the Senate, Referred to Senate Economic Growth Committee [SR86 Detail]
Download: New_Jersey-2012-SR86-Introduced.html
Sponsored by:
Senator SHIRLEY K. TURNER
District 15 (Hunterdon and Mercer)
SYNOPSIS
Urges NJ residents to support "Small Business Saturday."
CURRENT VERSION OF TEXT
As introduced.
A Senate Resolution urging all New Jersey residents to observe and support "Small Business Saturday" on November 24, 2012.
Whereas, There are approximately 790,000 small businesses operating in New Jersey, of which 597,000 are nonemployer firms, and more than 192,000 are firms which employ an estimated 1.73 million individuals in this State, with an annual payroll of more than $75 billion; and
Whereas, These small businesses are the backbone of our State, providing services and employment to individuals throughout the State in such varied industries as finance, health care, the arts, real estate, manufacturing and retail, among many others; and
Whereas, November 24, 2012 is being promoted as the third annual national "Small Business Saturday," and New Jersey residents, along with consumers across the country, are encouraged to support this promotion and to make purchases for the holiday season from small businesses in their own communities; and
Whereas, Traditionally, the day after Thanksgiving, known as "Black Friday," is the beginning of the holiday shopping season, particularly for large stores that have the resources to promote sales; and
Whereas, More recently, large businesses have begun to promote the Monday after Thanksgiving as "Cyber Monday," a day on which businesses offer reduced prices for on-line purchases to capture the holiday shopping market; and
Whereas, Smaller businesses do not have the resources available to advertise and promote their businesses to the same extent as those businesses promoting "Black Friday" and "Cyber Monday" and therefore, the American Express Company initiated "Small Business Saturday" in 2010; and
Whereas, As part of "Small Business Saturday," the company provides financial incentives to a limited number of consumers through a $25 credit on their American Express credit cards for qualified purchases made from participating small businesses on "Small Business Saturday;" and
Whereas, Registered small businesses may receive financial incentives through subsidized advertising provided by the American Express Company and generally increased awareness of shopping at small businesses through a broad advertising campaign developed, produced and implemented by the American Express Company during the month of November; and
Whereas, All of these activities are intended to promote shopping and increase sales at small businesses, assisting them to thrive in the competitive marketplace; now, therefore,
Be It Resolved by the Senate of the State of New Jersey:
1. The residents of the State of New Jersey are encouraged to observe and support "Small Business Saturday" on November 24, 2012, by patronizing small businesses in their communities.
2. Duly authenticated copies of this resolution, signed by the President of the Senate and attested by the Secretary thereof, shall be transmitted to the Governor of New Jersey, the Lieutenant Governor of New Jersey and the Chief Executive Officer of the New Jersey Economic Development Authority.
STATEMENT
This Senate Resolution encourages the residents of New Jersey to support and observe the third annual "Small Business Saturday" on November 24, 2012, a day that is promoted by small businesses to encourage residents to purchase holiday gifts at smaller stores and businesses in their local communities.
There are approximately 790,000 small businesses operating in New Jersey, of which 597,000 are nonemployer firms, and more than 192,000 are firms which employ an estimated 1.73 million individuals in this State, with an annual payroll of more than $75 billion. These small businesses are the backbone of our State, providing services and employment to individuals throughout the State in such varied industries as finance, health care, the arts, real estate, manufacturing and retail, among many others.
"Small Business Saturday" was initiated by the American Express Company in 2010. The program offers incentives to consumers through additional credit on their credit cards for purchases made on that Saturday in registered small businesses. Furthermore, small businesses benefit through subsidized advertising activity intended to promote shopping at local, small businesses.
