Bill Text: NY A05631 | 2023-2024 | General Assembly | Amended


Bill Title: Provides for the registration and duties of model management companies; provides complaint procedures and penalties for violations.

Spectrum: Strong Partisan Bill (Democrat 38-2)

Status: (Introduced) 2024-06-07 - substituted by s9832 [A05631 Detail]

Download: New_York-2023-A05631-Amended.html



                STATE OF NEW YORK
        ________________________________________________________________________

                                         5631--E

                               2023-2024 Regular Sessions

                   IN ASSEMBLY

                                     March 20, 2023
                                       ___________

        Introduced  by  M.  of  A.  REYES,  KELLES,  BRONSON,  SILLITTI,  STECK,
          L. ROSENTHAL, DE LOS SANTOS, AUBRY,  PAULIN,  GLICK,  COLTON,  STIRPE,
          CRUZ,   SIMONE,   EPSTEIN,   GIBBS,   BURGOS,  TAYLOR,  RAGA,  WEPRIN,
          JEAN-PIERRE, SIMON, TAPIA, CLARK, GONZALEZ-ROJAS, MITAYNES,  BRABENEC,
          SMITH,  ALVAREZ, WALLACE, THIELE, LEVENBERG, BURDICK, GALLAGHER, BENE-
          DETTO, BICHOTTE HERMELYN, OTIS,  JACOBSON,  LUCAS  --  read  once  and
          referred  to  the  Committee  on  Labor  -- committee discharged, bill
          amended, ordered reprinted as amended and recommitted to said  commit-
          tee -- recommitted to the Committee on Labor in accordance with Assem-
          bly  Rule  3,  sec.  2  -- committee discharged, bill amended, ordered
          reprinted as amended  and  recommitted  to  said  committee  --  again
          reported  from  said  committee  with amendments, ordered reprinted as
          amended and recommitted to said committee -- again reported from  said
          committee  with amendments, ordered reprinted as amended and recommit-
          ted to said committee -- reported and referred  to  the  Committee  on
          Codes  --  reported and referred to the Committee on Ways and Means --
          committee discharged, bill amended, ordered reprinted as  amended  and
          recommitted to said committee

        AN  ACT  to  amend  the  labor law, in relation to enacting the New York
          state fashion workers act

          The People of the State of New York, represented in Senate and  Assem-
        bly, do enact as follows:

     1    Section 1. The labor law is amended by adding a new article 36 to read
     2  as follows:
     3                                  ARTICLE 36
     4                     NEW YORK STATE FASHION WORKERS ACT
     5  Section 1030. Short title.
     6          1031. Definitions.
     7          1032. Registration required.
     8          1033. Registration process.
     9          1034. Duties of model management companies.

         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD02078-18-4

        A. 5631--E                          2

     1          1035. Prohibitions on model management companies.
     2          1036. Power of attorney.
     3          1037. Duties of clients.
     4          1038. Violations, penalties and procedures.
     5          1039. Other legal requirements.
     6    § 1030. Short  title.  This article shall be known and may be cited as
     7  the "New York state fashion workers act".
     8    § 1031. Definitions. As used in this article:
     9    1. "Client" means a retail store, a manufacturer, a clothing designer,
    10  an advertising agency, a photographer, a publishing company or any other
    11  such person or entity that receives  modeling  services  from  a  model,
    12  directly or through intermediaries.
    13    2.  "Model" means an individual, regardless of the individual's status
    14  as an independent contractor or employee, who performs modeling services
    15  for a client and/or model management company or who  provides  showroom,
    16  parts, or fit modeling services.
    17    3. "Model management company" means any person or entity, other than a
    18  person  or  entity licensed as an employment agency under article eleven
    19  of the general business law, that:
    20    (a) is in the business of  managing  models  participating  in  enter-
    21  tainments, exhibitions or performances;
    22    (b)  procures or attempts to procure, for a fee, employment or engage-
    23  ments for persons seeking employment or engagements as models; or
    24    (c) renders vocational guidance or counseling services to models for a
    25  fee.
    26    4. "Modeling services" means the appearance by a model in photographic
    27  sessions or the engagement of a model in live runway, live,  filmed,  or
    28  taped  performances,  including on social media platforms, requiring the
    29  model to pose, provide an example or standard of artistic expression  or
    30  to  be  a  representation to show the construction or appearance of some
    31  thing or place for purposes of display  or  advertising,  including  the
    32  provisions  of  castings,  fittings, photoshoots, showroom, parts or fit
    33  modeling services.  "Modeling services" includes the use  of  a  digital
    34  replica.
    35    5.   "Exclusive  representation"  means  an  agreement,  or  a  clause
    36  contained in an agreement,  entered  into  between  a  model  management
    37  company  and  a model that restricts such model from performing work for
    38  another party not subject to such agreement for a  specified  period  of
    39  time  or  in  a  specified  geographical  area,  that is similar to such
    40  model's work for the model management company.
    41    6. "Deal memo" means a summary written in plain language which identi-
    42  fies the key components of any  employment,  engagement,  entertainment,
    43  exhibition,  or  performance,  including but not limited to the scope of
    44  work, rate of pay, payment term, usages, incurred expenses, and expecta-
    45  tions of the model. A deal  memo  shall  be  provided  in  the  language
    46  requested by the model.
    47    7.  "Digital replica" means a significant, computer-generated or arti-
    48  ficial  intelligence-enhanced  representation  of  a  model's  likeness,
    49  including but not limited to, their face, body, or voice, which substan-
    50  tially  replicates  or  replaces  the model's appearance or performance,
    51  excluding routine photographic edits such  as  color  correction,  minor
    52  retouching, or other standard post-production modifications.
    53    § 1032. Registration  required.  A  model management company shall not
    54  engage in business in this state or enter into any  arrangement  with  a
    55  client  or  model  for the purpose of providing model management company
    56  services in this state unless the model management company is registered

        A. 5631--E                          3

     1  under this article. A model management company that does not comply with
     2  the provisions of this article shall not be a registered  model  manage-
     3  ment company in this state.
     4    § 1033. Registration  process. 1. Except as otherwise provided in this
     5  section, a model management company required to be registered under this
     6  article shall provide the department with information  required  by  the
     7  department on forms that the department specifies.
     8    2.  Two  or more model management companies that are majority owned by
     9  the same ultimate parent, entity or persons may be registered as a model
    10  management group. A model management group may satisfy any reporting and
    11  financial requirements of this article on a  consolidated  basis.  As  a
    12  condition of registration as a model management group, each company that
    13  is  a member of the group shall guarantee payment of all financial obli-
    14  gations of each other member.  At a minimum, a model management  company
    15  or model management group shall provide the following information:
    16    (a) all names under which it conducts business;
    17    (b)  the  address  of  the  principal  place  of business of the model
    18  management company or model management group and  the  address  of  each
    19  office it maintains in New York state;
    20    (c)  the model management company or model management group's taxpayer
    21  or employer identification number;
    22    (d) a list by jurisdiction of each name under which the model  manage-
    23  ment  company  or  model  management group has operated in the preceding
    24  five years, including any alternative names, names of predecessors  and,
    25  if known, successor business entities; and
    26    (e)  in  the event the model management company or the ultimate parent
    27  of a model management group is a privately or closely held company,  the
    28  model  management company or model management group shall file a list of
    29  all persons or entities that beneficially own a five percent or  greater
    30  interest  in the model management company at the time of application and
    31  a list of persons who formerly beneficially  owned  a  five  percent  or
    32  greater  interest in the model management company or its predecessors in
    33  the preceding five years. In the event the model management  company  or
    34  the  ultimate  parent  of  a model management group is a publicly traded
    35  company, the model management company or model  management  group  shall
    36  file  a  list  of  all persons or entities that beneficially own a fifty
    37  percent or greater interest in the model management company or the ulti-
    38  mate parent of the model management group at the time of application.
    39    3. Each model management company or model management  group  operating
    40  within  this  state  shall  complete its initial registration within one
    41  year after the effective date of this article.
    42    4. Upon application for registration, a model  management  company  or
    43  model  management  group  with more than five employees that either work
    44  from a location in this state or perform work relating to models in this
    45  state shall deposit with the department a surety  bond  in  the  sum  of
    46  fifty thousand dollars.
    47    5. Every model management company or model management group registered
    48  pursuant to the provisions of this article shall pay to the commissioner
    49  a registration fee before the certificate of registration is issued. The
    50  registration  fee  for  a  model  management company or model management
    51  group operating with five  or  less  employees  shall  be  five  hundred
    52  dollars,  and  for  a model management company or model management group
    53  operating with more than five employees, the registration fee  shall  be
    54  seven hundred dollars.  If the application for registration is denied or
    55  withdrawn,  one-half  of  the  registration fee provided herein shall be
    56  returned to the applicant.

        A. 5631--E                          4

     1    6. A model management company shall be exempt  from  the  registration
     2  requirements specified in this section if such model management company:
     3    (a)  submits  a properly executed request for an exemption from regis-
     4  tration on a form provided by the department;
     5    (b) is domiciled outside this state and is licensed or registered as a
     6  model management company in another state that has the same  or  greater
     7  requirements as this article; and
     8    (c) does not maintain an office in this state or solicit in any manner
     9  clients located or domiciled within this state.
    10    7.  The registration or exemption from registration of a model manage-
    11  ment company shall be valid for two years;  the  department  shall  also
    12  establish a registration renewal process.
    13    8.  The department shall maintain a list of model management companies
    14  registered under this article and shall issue a certificate of registra-
    15  tion to each model management company duly registered.
    16    9. The department shall prescribe forms necessary to promote the effi-
    17  cient administration of this section.
    18    § 1034. Duties of model management  companies.    A  model  management
    19  company shall:
    20    1. be deemed to have a fiduciary duty to the models they represent and
    21  shall  be  required  to  act  in good faith, with the utmost honesty and
    22  integrity, in the best interests of  the  models.  This  fiduciary  duty
    23  shall  encompass all aspects of the model management company's represen-
    24  tation, including, but not limited to, negotiations,  contracts,  finan-
    25  cial  management,  and the protection of the models' legal and financial
    26  rights;
    27    2.  conduct due diligence to ensure that any employment or  engagement
    28  procured through the model management company does not pose an unreason-
    29  able  risk  of danger to the model. An unreasonable risk of danger shall
    30  include, but not be limited to, failing to establish and  communicate  a
    31  zero  tolerance policy for abuse, harassment, or any other form of inap-
    32  propriate behavior;
    33    3. use its best efforts to  procure  employment,  engagements,  enter-
    34  tainments,  exhibitions  or performances for remuneration for the models
    35  signed to the model management company;
    36    4. ensure that any employment, engagement,  entertainment,  exhibition
    37  or performance which requires nudity or other sexually explicit material
    38  shall  comply  with  the  requirements  of  subdivision three of section
    39  fifty-two-c of the civil rights law, as added by chapter  three  hundred
    40  four of the laws of two thousand twenty;
    41    5. provide models with written physical or digital copies of the final
    42  agreements  the model management company has negotiated with clients and
    43  any deal memos memorializing such agreements at least twenty-four  hours
    44  prior  to  the  commencement  of  a  model's services pertaining to each
    45  agreement in the language requested by the model;
    46    6. clearly specify all items that may be initially  paid  for  by  the
    47  model  management  company  but  will  ultimately  be  deducted from the
    48  compensation due to the model at the  time  of  payment  or  settlement,
    49  together  with  an  itemized  recitation  as  to  how each item is to be
    50  computed, provided such charges are not  otherwise  prohibited  by  this
    51  article. On a quarterly basis, a model shall also be given copies of any
    52  and  all  documentation  held  by  or  available to the model management
    53  company necessary to determine the validity of each charge;
    54    7.   disclose any financial relationship,  contractual  or  otherwise,
    55  that  may  exist  between  the  model management company and the client,
    56  other than the agreement relating specifically to modeling services;

        A. 5631--E                          5

     1    8. notify former models in writing, including electronic notification,
     2  if the model management company collects royalties due to a  model  whom
     3  the management company no longer represents;
     4    9.  post a physical copy of the model management company's certificate
     5  of registration in a conspicuous  place  in  the  office  of  the  model
     6  management  company and a digital copy on the model management company's
     7  website;
     8    10. include, in clear and legible type, the registration number of the
     9  model management company in any advertisement,  including  social  media
    10  profiles for the model management company, for the purpose of the solic-
    11  itation  of  models for the model management company and in any contract
    12  with a model or client; and
    13    11. obtain clear written consent for the creation or use of a  model's
    14  digital replica, detailing the scope, purpose, rate of pay, and duration
    15  of such use. This consent must be obtained separately from the represen-
    16  tation agreement.
    17    § 1035. Prohibitions on model management companies. A model management
    18  company shall not:
    19    1. require or collect any fee or deposit from a model upon the signing
    20  of,  or  as  a  condition  to  entering  into, any contract or agreement
    21  between the model management company and the model;
    22    2. procure any accommodation for which payment shall  be  provided  or
    23  reimbursed  by the model in any way, without providing a written disclo-
    24  sure of the rate charged for the accommodation to the model  in  advance
    25  of such model's stay at the accommodation;
    26    3.  deduct or offset from a model's payment or compensation any fee or
    27  expense other than the agreed  upon  commission  as  set  forth  in  the
    28  contract  and  any items advanced pursuant to subdivision six of section
    29  one thousand thirty-four of this article.    Such  prohibited  fees  and
    30  expenses  include  but  are  not  limited to website fees, accommodation
    31  fees, delivery fees, and interest on payment of the model's earnings;
    32    4. advance the cost of travel or visa-related costs  without  informed
    33  written consent from the model;
    34    5.  require  a  model to sign a model management company contract that
    35  contains a term greater than three years;
    36    6. require a model to sign a model management  company  contract  that
    37  renews without the model's affirmative written consent;
    38    7.  impose a commission fee greater than twenty percent of the model's
    39  payment or compensation;
    40    8. take any retaliatory action against any model who files or attempts
    41  to file a complaint pursuant to this article or declines or discontinues
    42  participation in any casting or booking on account of  reasonable,  good
    43  faith  concerns regarding an actual or potential violation of this arti-
    44  cle;
    45    9. engage in discrimination or harassment of any kind against a  model
    46  because  of any protected status covered under paragraph (a) of subdivi-
    47  sion one of section two hundred ninety-six of the executive law; or
    48    10. create, alter, or manipulate a model's digital replica using arti-
    49  ficial intelligence without  clear,  conspicuous  and  separate  written
    50  consent from the model.
    51    § 1036. Power  of attorney. 1. Any power of attorney agreement between
    52  a model management company and a model shall:
    53    (a) be presented as an optional  component  of  the  model  management
    54  company's representation agreement;
    55    (b)  not  be  presented  as  a necessary condition of entering into an
    56  agreement with the model management company;

        A. 5631--E                          6

     1    (c) be subject to termination by the model at any  time  and  for  any
     2  reason;
     3    (d) not violate the provisions of subdivision one of section one thou-
     4  sand  thirty-four  of  this  article and extend only to matters directly
     5  related to the provision of modeling services, with the exclusion of the
     6  use of the model's digital replica.
     7    2. Any power of attorney agreement that violates this section shall be
     8  considered void as a matter of public policy.
     9    § 1037. Duties of clients. A client shall:
    10    1. compensate models at an hourly rate at least fifty  percent  higher
    11  than  the  contracted hourly rate for any employment, engagement, enter-
    12  tainment, exhibition or performance that  exceeds  eight  hours  in  any
    13  twenty-four hour period;
    14    2.  provide  at least one thirty minute meal break for any employment,
    15  engagement, entertainment, exhibition or performance that exceeds  eight
    16  hours in any twenty-four hour period;
    17    3.  only  offer  an  employment or engagement to a model that does not
    18  pose an unreasonable risk of danger to the model. An  unreasonable  risk
    19  of danger shall include, but not be limited to, failure to establish and
    20  communicate  a zero tolerance policy for abuse, harassment, or any other
    21  form of inappropriate behavior;
    22    4. ensure that any employment, engagement,  entertainment,  exhibition
    23  or performance which requires nudity or other sexually explicit material
    24  shall  comply  with  the  requirements  of  subdivision three of section
    25  fifty-two-c of the civil rights law, as added by chapter  three  hundred
    26  four of the laws of two thousand twenty;
    27    5.  allow the model to be accompanied by their agent, manager, chaper-
    28  one, or other  representative  to  any  employment,  engagement,  enter-
    29  tainment, exhibition or performance;
    30    6.  provide  adequate levels of liability insurance to cover and safe-
    31  guard the health and safety of models; and
    32    7. obtain clear and conspicuous prior written consent for any creation
    33  or use of a model's digital replica, detailing the scope, purpose,  rate
    34  of pay, and duration of such use.
    35    §  1038. Violations, penalties and procedures. 1. Any model management
    36  company that has failed to comply with the registration requirements  of
    37  section  one thousand thirty-two of this article shall be deemed to have
    38  violated this article.
    39    2. Any model management company that has failed to comply  within  the
    40  time specified by law with an order issued by the commissioner to comply
    41  with the registration requirements of section one thousand thirty-two of
    42  this article shall be deemed to have violated this article.
    43    3.  (a)  The  commissioner  may  impose  a  civil penalty upon a model
    44  management company that has been deemed to have violated  this  article,
    45  for  no  more than three thousand dollars for the initial violation, and
    46  for no more than five  thousand  dollars  for  a  second  or  subsequent
    47  violation.
    48    (b)  The order imposing such civil penalty may be served personally or
    49  by certified mail at the last known mailing address of the person  being
    50  served.  Such order shall be in writing and shall describe the nature of
    51  the violation, including reference to  the  provisions  of  subdivisions
    52  one, two and three of this section alleged to have been violated.
    53    4.  An  order issued under this section shall be final and not subject
    54  to review by any court or agency unless a  review  is  had  pursuant  to
    55  section one hundred one of this chapter. Provided that no proceeding for
    56  administrative or judicial review as provided in this chapter shall then

        A. 5631--E                          7

     1  be  pending  and  the  time for initiation of such proceeding shall have
     2  expired, the commissioner may file with the county clerk of  the  county
     3  where  the  person against whom the penalty has been imposed has a place
     4  of  business the order of the commissioner or the decision of the indus-
     5  trial board of appeals containing the amount of the civil  penalty.  The
     6  filing of such order or decision shall have the full force and effect of
     7  a judgment duly docketed in the office of such clerk. The order or deci-
     8  sion  may be enforced by and in the name of the commissioner in the same
     9  manner, and with like effect, as that prescribed by the  civil  practice
    10  law and rules for the enforcement of a money judgment.
    11    5.  If any model management company has failed to comply within twenty
    12  days of an order by the commissioner to register or renew  registration,
    13  the  commissioner may seek to enjoin such unlawful activity, pursuant to
    14  the civil practice law and rules.
    15    6. The attorney general may bring and maintain an action in a court of
    16  competent jurisdiction to enforce the provisions of  this  article  when
    17  the attorney general has determined there is reasonable cause to believe
    18  that  a  model  management company has engaged in repeated fraudulent or
    19  illegal acts or otherwise demonstrates persistent fraud or illegality in
    20  the carrying on, conducting, or transacting of business.
    21    7. (a) A model who is aggrieved by a violation  of  this  article  may
    22  file  a  complaint with the commissioner within six years after the acts
    23  alleged to have violated this article occurred. The  commissioner  shall
    24  prescribe the form of the complaint, which shall include, at a minimum:
    25    (i)  the  name  and  mailing address of the model and of the person or
    26  entity alleged to have violated this article;
    27    (ii) a statement detailing the terms of the model's contract,  includ-
    28  ing a copy of such contract if available;
    29    (iii) the model's occupation;
    30    (iv) a statement detailing the alleged violations of this article; and
    31    (v)  a  signed affirmation that all facts alleged in the complaint are
    32  true.
    33    (b) (i) Within  twenty  days  of  receiving  a  complaint  alleging  a
    34  violation  of  this  article,  the commissioner shall send the person or
    35  entity named in the complaint  a  written  notice  of  complaint.    The
    36  commissioner shall send such notice by certified mail and shall bear the
    37  cost of sending such notice.
    38    (ii) Notice shall include:
    39    (1) a copy of the complaint;
    40    (2) materials of remedies available to the model for the violations of
    41  said article by the person or entity named in the complaint;
    42    (3)  materials  informing  the person or entity that twenty days after
    43  receiving the notice of complaint, the person or  entity  identified  in
    44  the complaint must answer; and
    45    (4)  materials  informing the person or entity that failure to respond
    46  to the complaint will create  a  rebuttable  presumption  in  any  civil
    47  action  commenced  pursuant  to  this article that such person or entity
    48  committed the violations alleged in the complaint.
    49    (c) The response shall include:
    50    (i) a written statement that the model has been paid in full and proof
    51  of such payment; or
    52    (ii) a written statement that the model has not been paid in full  and
    53  the reasons for the failure to provide such payment.
    54    (d)  (i)  Within  twenty  days  of receiving the written response, the
    55  commissioner shall send the model a copy of:
    56    (1) the response;

        A. 5631--E                          8

     1    (2) any enclosures submitted to the commissioner  with  the  response;
     2  and
     3    (3) any other information about the status of the complaint.
     4    (ii) If the commissioner receives no response from the person or enti-
     5  ty  alleged  to  have  violated  this article to the notice of complaint
     6  within the time provided by this subdivision,  then  there  shall  be  a
     7  rebuttable   presumption  that  such  person  or  entity  committed  the
     8  violations alleged in the  complaint.  The  commissioner  shall  mail  a
     9  notice  of non-response to both the model and the person or entity named
    10  in the complaint by regular mail and  shall  include  with  such  notice
    11  proof that the commissioner previously mailed the notice of complaint to
    12  the person or entity named in the complaint by certified mail.
    13    8.  An  aggrieved model may bring and maintain an action in a court of
    14  competent jurisdiction to enforce the provisions of sections  one  thou-
    15  sand  thirty-four  and one thousand thirty-five of this article. A model
    16  management company that violates these  sections  shall  be  liable  for
    17  actual  damages  to  any  model  that  has  suffered damages due to such
    18  violation, reasonable attorneys' fees and costs, and, unless the employ-
    19  er proves a good faith basis to believe that its actions were in compli-
    20  ance with the law, an additional amount  as  liquidated  damages  in  an
    21  amount of no more than one hundred percent of the total amount of actual
    22  damages,  except  such  liquidated  damages  may  be up to three hundred
    23  percent if found that the actions were willful.
    24    § 1039. Other legal requirements. Nothing in this article shall dimin-
    25  ish the rights, privileges, wages, working conditions or remedies of any
    26  employee under any applicable collective bargaining agreement.
    27    § 2. This act shall take effect on the one hundred eightieth day after
    28  it shall have become a law. Effective immediately, the addition,  amend-
    29  ment and/or repeal of any rule or regulation necessary for the implemen-
    30  tation  of  this act on its effective date are authorized to be made and
    31  completed on or before such effective date.
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