Bill Text: NY S00365 | 2023-2024 | General Assembly | Amended
Bill Title: Enacts the New York privacy act to require companies to disclose their methods of de-identifying personal information, to place special safeguards around data sharing and to allow consumers to obtain the names of all entities with whom their information is shared.
Spectrum: Partisan Bill (Democrat 11-0)
Status: (Engrossed) 2024-06-03 - referred to consumer affairs and protection [S00365 Detail]
Download: New_York-2023-S00365-Amended.html
STATE OF NEW YORK ________________________________________________________________________ 365--B 2023-2024 Regular Sessions IN SENATE (Prefiled) January 4, 2023 ___________ Introduced by Sens. THOMAS, COMRIE, HOYLMAN-SIGAL, JACKSON, KRUEGER, MAY, RAMOS -- read twice and ordered printed, and when printed to be committed to the Committee on Consumer Protection -- reported favora- bly from said committee and committed to the Committee on Internet and Technology -- committee discharged, bill amended, ordered reprinted as amended and recommitted to said committee -- reported favorably from said committee and committed to the Committee on Finance -- committee discharged, bill amended, ordered reprinted as amended and recommitted to said committee AN ACT to amend the general business law, in relation to the management and oversight of personal data The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. Short title. This act shall be known and may be cited as 2 the "New York privacy act". 3 § 2. Legislative intent. 1. Privacy is a fundamental right and an 4 essential element of freedom. Advances in technology have produced ramp- 5 ant growth in the amount and categories of personal data being gener- 6 ated, collected, stored, analyzed, and potentially shared, which 7 presents both promise and peril. Companies collect, use and share our 8 personal data in ways that can be difficult for ordinary consumers to 9 understand. Opaque data processing policies make it impossible to evalu- 10 ate risks and compare privacy-related protections across services, 11 stifling competition. Algorithms quietly make decisions with critical 12 consequences for New York consumers, often with no human accountability. 13 Behavioral advertising generates profits by turning people into products 14 and their activity into assets. New York consumers deserve more notice 15 and more control over their data and their digital privacy. 16 2. This act seeks to help New York consumers regain their privacy. It 17 gives New York consumers the ability to exercise more control over their EXPLANATION--Matter in italics (underscored) is new; matter in brackets [] is old law to be omitted. LBD01642-07-3S. 365--B 2 1 personal data and requires businesses to be responsible, thoughtful, and 2 accountable managers of that information. To achieve this, this act 3 provides New York consumers a number of new rights, including clear 4 notice of how their data is being used, processed and shared; the abili- 5 ty to access and obtain a copy of their data in a commonly used elec- 6 tronic format, with the ability to transfer it between services; the 7 ability to correct inaccurate data and to delete their data. This act 8 also imposes obligations upon businesses to maintain reasonable data 9 security for personal data, to notify New York consumers of foreseeable 10 harms arising from use of their data and to obtain specific consent for 11 that use, and to conduct regular assessments to ensure that data is not 12 being used for unacceptable purposes. These data assessments can be 13 obtained and evaluated by the New York State Attorney General, who is 14 empowered to obtain penalties for violations of this act and prevent 15 future violations. 16 § 3. The general business law is amended by adding a new article 42 to 17 read as follows: 18 ARTICLE 42 19 NEW YORK PRIVACY ACT 20 Section 1100. Definitions. 21 1101. Jurisdictional scope. 22 1102. Consumer rights. 23 1103. Controller, processor, and third party responsibilities. 24 1104. Data brokers. 25 1105. Limitations. 26 1106. Enforcement. 27 1107. Miscellaneous. 28 § 1100. Definitions. The following definitions apply for the purposes 29 of this article unless the context clearly requires otherwise: 30 1. "Biometric information" means any personal data generated from the 31 measurement or specific technological processing of a natural person's 32 biological, physical, or physiological characteristics that allows or 33 confirms the unique identification of a natural person, including fing- 34 erprints, voice prints, iris or retina scans, facial scans or templates, 35 and gait. "Biometric information" does not include a digital or phys- 36 ical photograph, an audio or video recording, or any data generated from 37 a digital or physical photograph, or an audio or video recording, unless 38 such data is generated to identify a specific individual. 39 2. "Business associate" has the same meaning as in Title 45 of the 40 C.F.R., established pursuant to the federal Health Insurance Portability 41 and Accountability Act of 1996. 42 3. "Consent" means a clear affirmative act signifying a freely given, 43 specific, informed, and unambiguous indication of a consumer's agreement 44 to the processing of data relating to the consumer. Consent may be 45 withdrawn at any time, and a controller must provide clear, conspicuous, 46 and consumer-friendly means to withdraw consent. The burden of estab- 47 lishing consent is on the controller. Consent does not include: (a) an 48 agreement of general terms of use or a similar document that references 49 unrelated information in addition to personal data processing; (b) an 50 agreement obtained through fraud, deceit or deception; (c) any act that 51 does not constitute a user's intent to interact with another party such 52 as hovering over, pausing or closing any content; or (d) a pre-checked 53 box or similar default. 54 4. "Consumer" means a natural person who is a New York resident acting 55 only in an individual or household context. It does not include aS. 365--B 3 1 natural person known to be acting in a professional or employment 2 context. 3 5. "Controller" means the person who, alone or jointly with others, 4 determines the purposes and means of the processing of personal data. 5 6. "Covered entity" has the same meaning as in Title 45 of the C.F.R., 6 established pursuant to the federal Health Insurance Portability and 7 Accountability Act of 1996. 8 7. "Data broker" means a person, or unit or units of a legal entity, 9 separately or together, that does business in the state of New York and 10 knowingly collects, and sells to other controllers or third parties, the 11 personal data of a consumer with whom it does not have a direct 12 relationship. "Data broker" does not include any of the following: 13 (a) a consumer reporting agency to the extent that it is covered by 14 the federal Fair Credit Reporting Act (15 U.S.C. Sec. 1681 et seq.); or 15 (b) a financial institution to the extent that it is covered by the 16 Gramm-Leach-Bliley Act (Public Law 106-102) and implementing regu- 17 lations. 18 8. "Decisions that produce legal or similarly significant effects" 19 means decisions made by the controller that result in the provision or 20 denial by the controller of financial or lending services, housing, 21 insurance, education enrollment or opportunity, criminal justice, 22 employment opportunities, health care services or access to essential 23 goods or services. 24 9. "Deidentified data" means data that cannot reasonably be used to 25 infer information about, or otherwise be linked to a particular consum- 26 er, household or device, provided that the processor or controller that 27 possesses the data: 28 (a) implements reasonable technical safeguards to ensure that the data 29 cannot be associated with a consumer, household or device; 30 (b) publicly commits to process the data only as deidentified data and 31 not attempt to reidentify the data, except that the controller or 32 processor may attempt to reidentify the information solely for the 33 purpose of determining whether its deidentification processes satisfy 34 the requirements of this subdivision; and 35 (c) contractually obligates any recipients of the data to comply with 36 all provisions of this article. 37 10. "Device" means any physical object that is capable of connecting 38 to the internet, directly or indirectly, or to another device and is 39 intended for use by a natural person or household or, if used outside 40 the home, for use by the general public. 41 11. "Genetic information" means any data, regardless of its format, 42 that concerns a consumer's genetic characteristics. "Genetic data" 43 includes but is not limited to (a) raw sequence data that result from 44 sequencing of a consumer's complete extracted or a portion of the 45 extracted deoxyribonucleic acid (DNA) information; (b) genotype and 46 phenotypic information that results from analyzing the raw sequence 47 data; and (c) self-reported health information that a consumer submits 48 to a company regarding the consumer's health conditions and that is used 49 for scientific research or product development and analyzed in 50 connection with the consumer's raw sequence data. 51 12. "Household" means a group, however identified, of consumers who 52 cohabitate with one another at the same residential address and may 53 share use of common devices or services. 54 13. "Identified or identifiable" means a natural person who can be 55 identified, directly or indirectly, such as by reference to an identifi-S. 365--B 4 1 er such as a name, an identification number, location data, or an online 2 or device identifier. 3 14. "Natural person" means a natural person acting only in an individ- 4 ual or household context. It does not include a natural person known to 5 be acting in a professional or employment context. 6 15. "Person" means a natural person or a legal entity, including but 7 not limited to a proprietorship, partnership, limited partnership, 8 corporation, company, limited liability company or corporation, associ- 9 ation, or other firm or similar body, or any unit, division, agency, 10 department, or similar subdivision thereof. 11 16. "Personal data" means any data that identifies or could reasonably 12 be linked, directly or indirectly, with a specific natural person, or 13 household. Personal data does not include deidentified data, informa- 14 tion that is lawfully made publicly available from federal, state or 15 local government records, or information that a controller has a reason- 16 able basis to believe is lawfully made available to the general public 17 by the consumer or from widely distributed media. 18 17. "Precise geolocation data" means information derived from technol- 19 ogy, including, but not limited to, global position system level lati- 20 tude and longitude coordinates or other mechanisms, that directly iden- 21 tifies the specific location of an individual with precision and 22 accuracy within a radius of one thousand seven hundred fifty feet, 23 except as prescribed by regulations. Precise geolocation data does not 24 include the content of communications or any data generated by or 25 connected to advance utility metering infrastructure systems or equip- 26 ment for use by a utility. 27 18. "Process", "processes" or "processing" means an operation or set 28 of operations which are performed on data or on sets of data, including 29 but not limited to the collection, use, access, sharing, monetization, 30 analysis, retention, creation, generation, derivation, recording, organ- 31 ization, structuring, storage, disclosure, transmission, analysis, 32 disposal, licensing, destruction, deletion, modification, or deidentifi- 33 cation of data. 34 19. "Processor" means a person that processes data on behalf of the 35 controller. 36 20. "Profiling" means any form of automated processing performed on 37 personal data to evaluate, analyze, or predict personal aspects related 38 to an identified or identifiable natural person's economic situation, 39 health, personal preferences, interests, reliability, behavior, 40 location, or movements. Profiling does not include evaluation, analy- 41 sis, or prediction based solely upon a natural person's current search 42 query or activities on, or current visit to, the controller's website or 43 online application. 44 21. "Protected health information" has the same meaning as in Title 45 45 C.F.R., established pursuant to the federal Health Insurance Portability 46 and Accountability Act of 1996. 47 22. "Sale", "sell", or "sold" means the disclosure, transfer, convey- 48 ance, sharing, licensing, making available, processing, granting of 49 permission or authorization to process, or other exchange of personal 50 data, or providing access to personal data for monetary or other valu- 51 able consideration by the controller to a third party. "Sale" includes 52 enabling, facilitating or providing access to personal data for targeted 53 advertising. "Sale" does not include the following: 54 (a) the disclosure of data to a processor who processes the data on 55 behalf of the controller and which is contractually prohibited from 56 using it for any purpose other than as instructed by the controller;S. 365--B 5 1 (b) the disclosure or transfer of data as an asset that is part of a 2 merger, acquisition, bankruptcy, or other transaction in which another 3 entity assumes control or ownership of all or a majority of the control- 4 ler's assets; or 5 (c) the disclosure of personal data to a third party necessary for 6 purposes of providing a product, service, or interaction with such third 7 party, when the consumer intentionally and unambiguously requests such 8 disclosure. 9 23. "Sensitive data" means personal data that reveals: 10 (a) racial or ethnic origin, religious beliefs, mental or physical 11 health condition or diagnosis, sex life, sexual orientation, or citizen- 12 ship or immigration status; 13 (b) genetic information or biometric information for the purpose of 14 uniquely identifying a natural person; 15 (c) precise geolocation data; or 16 (d) social security, financial account, passport or driver's license 17 numbers. 18 24. "Targeted advertising" means advertising based upon profiling. 19 25. "Third party" means, with respect to a particular interaction or 20 occurrence, a person, public authority, agency, or body other than the 21 consumer, the controller, or processor of the controller. A third party 22 may also be a controller if the third party, alone or jointly with 23 others, determines the purposes and means of the processing of personal 24 data. 25 26. "Verified request" means a request by a consumer or their agent to 26 exercise a right authorized by this article, the authenticity of which 27 has been ascertained by the controller in accordance with paragraph (c) 28 of subdivision eight of section eleven hundred two of this article. 29 § 1101. Jurisdictional scope. 1. This article applies to legal persons 30 that conduct business in New York or produce products or services that 31 are targeted to residents of New York, and that satisfy one or more of 32 the following thresholds: 33 (a) have annual gross revenue of twenty-five million dollars or more; 34 (b) controls or processes personal data of fifty thousand consumers or 35 more; or 36 (c) derives over fifty percent of gross revenue from the sale of 37 personal data. 38 2. This article does not apply to: 39 (a) personal data processed by state and local governments, and munic- 40 ipal corporations, for processes other than sale (filing and processing 41 fees are not sale); 42 (b) a national securities association registered pursuant to section 43 15A of the Securities Exchange Act of 1934, as amended, or regulations 44 adopted thereunder or a registered futures association so designated 45 pursuant to section 17 of the Commodity Exchange Act, as amended, or any 46 regulations adopted thereunder; 47 (c) any nonprofit entity identified in section four hundred five of 48 the financial services law to the extent such organization collects, 49 processes, uses, or shares data solely in relation to identifying, 50 investigating, or assisting (i) law enforcement agencies in connection 51 with suspected insurance-related criminal or fraudulent acts; or (ii) 52 first responders in connection with catastrophic events; 53 (d) information that meets the following criteria: 54 (i) personal data collected, processed, sold, or disclosed pursuant to 55 and in compliance with the federal Gramm-Leach-Bliley act (P.L. 56 106-102), and implementing regulations;S. 365--B 6 1 (ii) personal data collected, processed, sold, or disclosed pursuant 2 to the federal Driver's Privacy Protection Act of 1994 (18 U.S.C. Sec. 3 2721 et seq.), if the collection, processing, sale, or disclosure is in 4 compliance with that law; 5 (iii) personal data regulated by the federal Family Educational Rights 6 and Privacy Act, U.S.C. Sec. 1232g and its implementing regulations; 7 (iv) personal data collected, processed, sold, or disclosed pursuant 8 to the federal Farm Credit Act of 1971 (as amended in 12 U.S.C. Sec. 9 2001-2279cc) and its implementing regulations (12 C.F.R. Part 600 et 10 seq.) if the collection, processing, sale, or disclosure is in compli- 11 ance with that law; 12 (v) personal data regulated by section two-d of the education law; 13 (vi) data maintained as employment records, for purposes other than 14 sale; 15 (vii) protected health information that is lawfully collected by a 16 covered entity or business associate and is governed by the privacy, 17 security, and breach notification rules issued by the United States 18 Department of Health and Human Services, Parts 160 and 164 of Title 45 19 of the Code of Federal Regulations, established pursuant to the Health 20 Insurance Portability and Accountability Act of 1996 (Public Law 21 104-191) ("HIPAA") and the Health Information Technology for Economic 22 and Clinical Health Act (Public Law 111-5); 23 (viii) patient identifying information for purposes of 42 C.F.R. Part 24 2, established pursuant to 42 U.S.C. Sec. 290dd-2, as long as such data 25 is not sold in violation of HIPAA or any state or federal law; 26 (ix) information and documents lawfully created for purposes of the 27 federal Health Care Quality Improvement Act of 1986, and related regu- 28 lations; 29 (x) patient safety work product created for purposes of 42 C.F.R. Part 30 3, established pursuant to 42 U.S.C. Sec. 299b-21 through 299b-26; 31 (xi) information that is treated in the same manner as information 32 exempt under subparagraph (vii) of this paragraph that is maintained by 33 a covered entity or business associate as defined by HIPAA or a program 34 or a qualified service organization as defined by 42 U.S.C. § 290dd-2, 35 as long as such data is not sold in violation of HIPAA or any state or 36 federal law; 37 (xii) deidentified health information that meets all of the following 38 conditions: 39 (A) it is deidentified in accordance with the requirements for deiden- 40 tification set forth in Section 164.514 of Part 164 of Title 45 of the 41 Code of Federal Regulations; 42 (B) it is derived from protected health information, individually 43 identifiable health information, or identifiable private information 44 compliant with the Federal Policy for the Protection of Human Subjects, 45 also known as the Common Rule; and 46 (C) a covered entity or business associate does not attempt to reiden- 47 tify the information nor do they actually reidentify the information 48 except as otherwise allowed under state or federal law; 49 (xiii) information maintained by a covered entity or business associ- 50 ate governed by the privacy, security, and breach notification rules 51 issued by the United States Department of Health and Human Services, 52 Parts 160 and 164 of Title 45 of the Code of Federal Regulations, estab- 53 lished pursuant to the Health Insurance Portability and Accountability 54 Act of 1996 (Public Law 104-191), to the extent the covered entity or 55 business associate maintains the information in the same manner asS. 365--B 7 1 protected health information as described in subparagraph (vii) of this 2 paragraph; 3 (xiv) data collected as part of human subjects research, including a 4 clinical trial, conducted in accordance with the Federal Policy for the 5 Protection of Human Subjects, also known as the Common Rule, pursuant to 6 good clinical practice guidelines issued by the International Council 7 for Harmonisation or pursuant to human subject protection requirements 8 of the United States Food and Drug Administration; 9 (xv) personal data processed only for one or more of the following 10 purposes: 11 (A) product registration and tracking consistent with applicable 12 United States Food and Drug Administration regulations and guidance; 13 (B) public health activities and purposes as described in Section 14 164.512 of Title 45 of the Code of Federal Regulations; and/or 15 (C) activities related to quality, safety, or effectiveness regulated 16 by the United States Food and Drug Administration; or 17 (xvi) personal data collected, processed, or disclosed pursuant to and 18 in compliance with any opt-out program authorized by the public service 19 commission or any other opt-out community distributed generation 20 programs authorized in law; or 21 (e) (i) an activity involving the collection, maintenance, disclosure, 22 sale, communication, or use of any personal data bearing on a consumer's 23 credit worthiness, credit standing, credit capacity, character, general 24 reputation, personal characteristics, or mode of living by a consumer 25 reporting agency, as defined in Title 15 U.S.C. Sec. 1681a(f), by a 26 furnisher of information, as set forth in Title 15 U.S.C. Sec. 1681s-2, 27 who provides information for use in a consumer report, as defined in 28 Title 15 U.S.C. Sec. 1861a(d), and by a user of a consumer report, as 29 set forth in Title 15 U.S.C. Sec. 1681b.; and 30 (ii) this paragraph shall apply only to the extent that such activity 31 involving the collection, maintenance, disclosure, sale, communication, 32 or use of such data by that agency, furnisher, or user is subject to 33 regulation under the Fair Credit Reporting Act, Title 15 U.S.C. Sec. 34 1681 et seq., and the data is not collected, maintained, used, communi- 35 cated, disclosed, or sold except as authorized by the Fair Credit 36 Reporting Act. 37 § 1102. Consumer rights. 1. Right to notice. (a) Notice. Each control- 38 ler that processes a consumer's personal data must make publicly and 39 consistently available, in a conspicuous and readily accessible manner, 40 a notice containing the following: 41 (i) a description of the consumer's rights under subdivisions two 42 through seven of this section and how a consumer may exercise those 43 rights, including how to withdraw consent; 44 (ii) the categories of personal data processed by the controller and 45 by any processor who processes personal data on behalf of the control- 46 ler; 47 (iii) the sources from which personal data is collected; 48 (iv) the purposes for processing personal data; 49 (v) the categories of third parties to whom the controller disclosed, 50 shared, transferred or sold personal data and, for each category of 51 third party, (A) the categories of personal data being shared, 52 disclosed, transferred, or sold to the third party, (B) the purposes for 53 which personal data is being shared, disclosed, transferred, or sold to 54 the third party, (C) any applicable retention periods for each category 55 of personal data processed by the third parties or processed on their 56 behalf, or if that is not possible, the criteria used to determine theS. 365--B 8 1 period, and (D) whether the third parties may use the personal data for 2 targeted advertising; and 3 (vi) the controller's retention period for each category of personal 4 data that they process or is processed on their behalf, or if that is 5 not possible, the criteria used to determine that period. 6 (b) Notice requirements. 7 (i) The notice must be written in easy-to-understand language and 8 format at an eighth grade reading level or below and in at least twelve 9 point font. 10 (ii) The categories of personal data processed and purposes for which 11 each category of personal data is processed must be described in a clear 12 and conspicuous manner, at a level specific enough to enable a consumer 13 to exercise meaningful control over their personal data but not so 14 specific as to render the notice unhelpful to a consumer. 15 (iii) The notice must be dated with its effective date and updated at 16 least annually. When the information required to be disclosed to a 17 consumer pursuant to paragraph (a) of this subdivision has not changed 18 since the immediately previous notice (whether initial, annual, or 19 revised) provided to the consumer, a controller may issue a statement 20 that no changes have been made. 21 (iv) The notice, as well as each version of the notice in effect in 22 the preceding six years, must be easily accessible to consumers and 23 capable of being viewed by consumers at any time. 24 2. Right to opt out. (a) A controller must allow consumers the right 25 to opt out, at any time, of processing personal data concerning the 26 consumer for the purposes of: 27 (i) targeted advertising; 28 (ii) the sale of personal data; and 29 (iii) profiling in furtherance of decisions that produce legal or 30 similarly significant effects concerning a consumer. 31 (b) A controller must provide clear and conspicuous means for the 32 consumer or their agent to opt out of processing and clearly present as 33 the most conspicuous choice an option to simultaneously opt out of all 34 processing purposes set forth in paragraph (a) of this subdivision. 35 (c) A controller must not process personal data for any purpose from 36 which the consumer has opted out. 37 (d) A controller must not request that a consumer who has opted out of 38 certain purposes of processing personal data opt back in, unless those 39 purposes subsequently become necessary to provide the services or goods 40 requested by a consumer. Targeted advertising and sale of personal data 41 shall not be considered processing purposes that are necessary to 42 provide service or goods requested by a consumer. 43 (e) Controllers must treat user-enabled privacy controls in a browser, 44 browser plug-in, smartphone application, operating system, device 45 setting, or other mechanism that communicates or signals the consumer's 46 choice not to opt out of the processing of personal data in furtherance 47 of targeted advertising, the sale of their personal data, or profiling 48 in furtherance of decisions that produce legal or similarly significant 49 effects concerning the consumer as an opt out under this article. To the 50 extent that the privacy control conflicts with a consumer's consent, the 51 controller shall comply with the privacy control but may notify the 52 consumer of such conflict and provide to such consumer the choice to 53 give controller specific consent to such processing. 54 3. Sensitive data. (a) A controller must obtain freely given, specif- 55 ic, informed, and unambiguous opt-in consent from a consumer to:S. 365--B 9 1 (i) process the consumer's sensitive data related to that consumer for 2 any purpose other than those in subdivision two of section eleven 3 hundred five of this article; or 4 (ii) make any changes to the existing processing or processing 5 purpose, including those regarding the method and scope of collection, 6 of the consumer's sensitive data that may be less protective of the 7 consumer's sensitive data than the processing to which the consumer has 8 previously given their freely given, specific, informed, and unambiguous 9 opt-in consent. 10 (b) Any request for consent to process sensitive data must be provided 11 to the consumer, prior to processing their sensitive data, in a stand- 12 alone disclosure that is separate and apart from any contract or privacy 13 policy. The request for consent must: 14 (i) be written in a twelve point font or greater and include a clear 15 and conspicuous description of each category of data and processing 16 purpose for which consent is sought; 17 (ii) clearly identify and distinguish between categories of data and 18 processing purposes that are necessary to provide the services or goods 19 requested by the consumer and categories of data and processing purposes 20 that are not necessary to provide the services or goods requested by the 21 consumer; 22 (iii) enable a reasonable consumer to easily identify the categories 23 of data and processing purposes for which consent is sought; 24 (iv) clearly present as the most conspicuous choice an option to 25 provide only the consent necessary to provide the services or goods 26 requested by the consumer; 27 (v) clearly present an option to deny consent; and 28 (vi) where the request seeks consent to sharing, disclosure, transfer, 29 or sale of sensitive data to third parties, identify the categories of 30 such third parties, the categories of data sold or shared with them, the 31 processing purposes, the retention period, or if that is not possible, 32 the criteria used to determine the period, and state if such sharing, 33 disclosure, transfer, or sale enables or involves targeted advertising. 34 The details of the categories of such third parties, and the categories 35 of data, processing purposes, and the retention period, may be set forth 36 in a different disclosure, provided that the request for consent 37 contains a conspicuous and directly accessible link to that disclosure. 38 (c) Targeted advertising and sale of personal data shall not be 39 considered processing purposes that are necessary to provide services or 40 goods requested by a consumer. 41 (d) Once a consumer has provided freely given, specific, informed, and 42 unambiguous opt-in consent to process their sensitive data for a proc- 43 essing purpose, a controller may rely on such consent until it is with- 44 drawn. 45 (e) A controller must provide a mechanism for a consumer to withdraw 46 previously given consent at any time. Such mechanism shall make it as 47 easy for a consumer to withdraw their consent as it is for such consumer 48 to provide consent. 49 (f) A controller must not infer that a consumer has provided freely 50 given, specific, informed, and unambiguous opt-in consent from the 51 consumer's inaction or the consumer's continued use of a service or 52 product provided by the controller. 53 (g) Controllers must not request consent from a consumer who has 54 previously withheld or denied consent to process sensitive data, until 55 at least twelve months after a denial, unless consent is necessary to 56 provide the services or goods requested by the consumer.S. 365--B 10 1 (h) Controllers must treat user-enabled privacy controllers in a brow- 2 ser, browser plug-in, smartphone application, operating system, device 3 setting, or other mechanism that communicates or signals the consumer's 4 choices to opt out of the processing of personal data in furtherance of 5 targeted advertising, the sale of their personal data, or profiling in 6 furtherance of decisions that produce legal or similarly significant 7 effects concerning the consumer as a denial of consent to process sensi- 8 tive data under this article. To the extent that the privacy control 9 conflicts with a consumer's consent, the privacy control settings 10 govern, unless the consumer provides freely given, specific, informed, 11 and unambiguous opt-in consent to override the privacy control, however, 12 the controller may notify such consumer of such conflict and provide to 13 the consumer the choice to give controller-specific consent to such 14 processing. 15 (i) (i) A controller must not discriminate against a consumer for 16 withholding or denying consent, including, but not limited to, by: 17 (A) denying services or goods to the consumer, unless the consumer 18 does not consent to processing necessary to provide the services or 19 goods requested by the consumer; 20 (B) charging different prices for goods or services, including through 21 the use of discounts or other benefits, imposing penalties, or providing 22 a different level or quality of services or goods to the consumer; or 23 (C) suggesting that the consumer will receive a different price or 24 rate for goods or services or a different level or quality of services 25 or goods. 26 (ii) A controller shall not be prohibited from offering a different 27 price, rate, level, quality, or selection of goods or services to a 28 consumer, including offering goods or services for no fee, if the offer- 29 ing is in connection with a consumer's voluntary participation in bona 30 fide loyalty, rewards, premium features, discounts, or club card 31 program. If a consumer exercises their right pursuant to paragraph (a) 32 of subdivision two of this section, a controller may not sell personal 33 data to a third party controller as part of such a program unless: (A) 34 the sale is reasonably necessary to enable the third party to provide a 35 benefit to which the consumer is entitled; (B) the sale of personal data 36 to third parties is clearly disclosed in the terms of the program; and 37 (C) the third party uses the personal data only for purposes of facili- 38 tating such a benefit to which the consumer is entitled and does not 39 retain or otherwise use or disclose the personal data for any other 40 purpose. 41 (j) A controller may, with the consumer's freely given, specific, 42 informed, and unambiguous opt-in consent given pursuant to this section, 43 operate a program in which information, products, or services sold to 44 the consumer are discounted based solely on such consumer's prior 45 purchases from the controller, provided that any sensitive data used to 46 operate such program is processed solely for the purpose of operating 47 such program. 48 (k) In the event of a merger, acquisition, bankruptcy, or other trans- 49 action in which another entity assumes control or ownership of all or 50 majority of the controller's assets, any consent provided to the 51 controller by a consumer relating to sensitive data prior to such trans- 52 action other than consent to processing necessary to provide services or 53 goods requested by the consumer, shall be deemed withdrawn. 54 4. Right to access. Upon the verified request of a consumer, a 55 controller shall:S. 365--B 11 1 (a) confirm whether or not the controller is processing or has proc- 2 essed personal data of that consumer, and provide access to a copy of 3 any such personal data in a manner understandable to a reasonable 4 consumer when requested; and 5 (b) provide the category of each processor or third party to whom the 6 controller disclosed, transferred, or sold the consumer's personal data 7 and, for each category of processor or third party, (i) the categories 8 of the consumer's personal data disclosed, transferred, or sold to each 9 processor or third party and (ii) the purposes for which each category 10 of the consumer's personal data was disclosed, transferred, or sold to 11 each processor or third party. 12 5. Right to portable data. Upon a verified request, and to the extent 13 technically feasible, the controller must: (a) provide to the consumer a 14 copy of all of, or a portion of, as designated in a verified request, 15 the consumer's personal data in a structured, commonly used and 16 machine-readable format and (b) transmit the data to another person of 17 the consumer's or their agent's designation without hindrance. 18 6. Right to correct. (a) Upon the verified request of a consumer or 19 their agent, a controller must conduct a reasonable investigation to 20 determine whether personal data, the accuracy of which is disputed by 21 the consumer, is inaccurate, with such investigation to be concluded 22 within the time period set forth in paragraph (a) of subdivision eight 23 of this section. 24 (b) Notwithstanding paragraph (a) of this subdivision, a controller 25 may terminate an investigation initiated pursuant to such paragraph if 26 the controller reasonably and in good faith determines that the dispute 27 by the consumer is wholly without merit, including by reason of a fail- 28 ure by a consumer to provide sufficient information to investigate the 29 disputed personal data. Upon making any determination in accordance with 30 this paragraph that a dispute is wholly without merit, a controller 31 must, within the time period set forth in paragraph (a) of subdivision 32 eight of this section, provide the affected consumer a statement in 33 writing that includes, at a minimum, the specific reasons for the deter- 34 mination, and identification of any information required to investigate 35 the disputed personal data, which may consist of a standardized form 36 describing the general nature of such information. 37 (c) If, after any investigation under paragraph (a) of this subdivi- 38 sion of any personal data disputed by a consumer, an item of the 39 personal data is found to be inaccurate or incomplete, or cannot be 40 verified, the controller must: 41 (i) correct the inaccurate or incomplete personal data of the consum- 42 er; and 43 (ii) unless it proves impossible or involves disproportionate effort, 44 communicate such request to each processor or third party to whom the 45 controller disclosed, transferred, or sold the personal data within one 46 year preceding the consumer's request, and to require those processors 47 or third parties to do the same for any further processors or third 48 parties they disclosed, transferred, or sold the personal data to. 49 (d) If the investigation does not resolve the dispute, the consumer 50 may file with the controller a brief statement setting forth the nature 51 of the dispute. Whenever a statement of a dispute is filed, unless there 52 exists reasonable grounds to believe that it is wholly without merit, 53 the controller must note that it is disputed by the consumer and include 54 either the consumer's statement or a clear and accurate codification or 55 summary thereof with the disputed personal data whenever it is 56 disclosed, transferred, or sold to any processor or third party.S. 365--B 12 1 7. Right to delete. (a) Upon the verified request of a consumer, a 2 controller must: 3 (i) within forty-five days after receiving the verified request, 4 delete any or all of the consumer's personal data, as directed by the 5 consumer or their agent, that the controller possesses or controls; and 6 (ii) unless it proves impossible or involves disproportionate effort 7 that is documented in writing by the controller, communicate such 8 request to each processor or third party to whom the controller 9 disclosed, transferred or sold the personal data within one year preced- 10 ing the consumer's request and to require those processors or third 11 parties to do the same for any further processors or third parties they 12 disclosed, transferred, or sold the personal data to. 13 (b) For personal data that is not possessed by the controller but by a 14 processor of the controller, the controller may choose to (i) communi- 15 cate the consumer's request for deletion to the processor, or (ii) 16 request that the processor return to the controller the personal data 17 that is the subject of the consumer's request and delete such personal 18 data upon receipt of the request. 19 (c) A consumer's deletion of their online account must be treated as a 20 request to the controller to delete all of that consumer's personal data 21 directly related to that account. 22 (d) A controller must maintain reasonable procedures designed to 23 prevent the reappearance in its systems, and in any data it discloses, 24 transfers, or sells to any processor or third party, the personal data 25 that is deleted pursuant to this subdivision. 26 (e) A controller is not required to comply with a consumer's request 27 to delete personal data if: 28 (i) complying with the request would prevent the controller from 29 performing accounting functions, processing refunds, effectuating a 30 product recall pursuant to federal or state law, or fulfilling warranty 31 claims, provided that the personal data that is the subject of the 32 request is not processed for any purpose other than such specific activ- 33 ities; or 34 (ii) it is necessary for the controller to maintain the consumer's 35 personal data to engage in public or peer-reviewed scientific, histor- 36 ical, or statistical research in the public interest that adheres to all 37 other applicable ethics and privacy laws, when the controller's deletion 38 of the information is likely to render impossible or seriously impair 39 the achievement of such research, provided that the consumer has given 40 informed consent and the personal data is not processed for any purpose 41 other than such research. 42 (f) Where a consumer's request for deletion is denied, the controller 43 shall provide the consumer with a written justification for such denial. 44 8. Responding to requests. (a) A controller must take action under 45 subdivisions four through seven of this section and inform the consumer 46 of any actions taken without undue delay and in any event within forty- 47 five days of receipt of the request. That period may be extended once by 48 forty-five additional days where reasonably necessary, taking into 49 account the complexity and number of the requests. The controller must 50 inform the consumer of any such extension within forty-five days of 51 receipt of the request, together with the reasons for the delay. When a 52 controller denies any such request, it must within this period disclose 53 to the consumer a statement in writing of the specific reasons for the 54 denial and instructions for how to appeal the decision. 55 (b) A controller shall permit the exercise of rights and carry out its 56 obligations set forth in subdivisions four through seven of this sectionS. 365--B 13 1 free of charge, at least twice annually to the consumer. Where requests 2 from a consumer are manifestly unfounded or excessive, in particular 3 because of their repetitive character, the controller may either (i) 4 charge a reasonable fee to cover the administrative costs of complying 5 with the request or (ii) refuse to act on the request and notify the 6 consumer of the reason for refusing the request. The controller bears 7 the burden of demonstrating the manifestly unfounded or excessive char- 8 acter of the request. 9 (c) (i) A controller shall promptly attempt, using commercially 10 reasonable efforts, to verify that all requests to exercise any rights 11 set forth in any section of this article requiring a verified request 12 were made by the consumer who is the subject of the data, or by a person 13 lawfully exercising the right on behalf of the consumer who is the 14 subject of the data. Commercially reasonable efforts shall be determined 15 based on the totality of the circumstances, including the nature of the 16 data implicated by the request. 17 (ii) A controller may require the consumer to provide additional 18 information only if the request cannot reasonably be verified without 19 the provision of such additional information. A controller must not 20 transfer or process any such additional information provided pursuant to 21 this section for any other purpose and must delete any such additional 22 information without undue delay and in any event within forty-five days 23 after the controller has notified the consumer that it has taken action 24 on a request under subdivisions four through seven of this section as 25 described in paragraph (a) of this subdivision. 26 (iii) If a controller discloses this additional information to any 27 processor or third party for the purpose of verifying a consumer 28 request, it must notify the receiving processor or third party at the 29 time of such disclosure, or as close in time to the disclosure as is 30 reasonably practicable, that such information was provided by the 31 consumer for the sole purpose of verification and cannot be processed 32 for any purpose other than verification. 33 9. Implementation of rights. Controllers must provide easily accessi- 34 ble and convenient means for consumers to exercise their rights under 35 this article. 36 10. Non-waiver of rights. Any provision of a contract or agreement of 37 any kind that purports to waive or limit in any way a consumer's rights 38 under this article is contrary to public policy and is void and unen- 39 forceable. 40 § 1103. Controller, processor, and third party responsibilities. 1. 41 Controller responsibilities. (a) Data protection assessments. (i) A 42 controller shall regularly conduct and document a data protection 43 assessment for each of the controller's processing activities that 44 presents a heightened risk of harm to a consumer. For the purposes of 45 this section, processing that presents a heightened risk of harm to a 46 consumer includes: (A) the processing of personal data for the purposes 47 of targeting advertising, (B) the sale of personal data, (C) the proc- 48 essing of personal data for the purposes of profiling, where such 49 profiling presents a reasonably foreseeable risk of (I) unfair or decep- 50 tive treatment of, or unlawful disparate impact on consumers, (II) 51 financial, physical or reputational injury to consumers, (III) a phys- 52 ical or other intrusion upon the solitude or seclusion, or the private 53 affairs or concerns of consumers where such intrusion would be offensive 54 to a reasonable person, or (IV) other substantial injury to consumers; 55 and (D) the processing of sensitive data.S. 365--B 14 1 (ii) Data protection assessments conducted pursuant to subparagraph 2 (i) of this paragraph shall identify and weigh the benefits that may 3 flow, directly and indirectly, from the processing to the controller, 4 the consumer, other stakeholders and the public against the potential 5 risks to the rights of the consumer associated with such processing, as 6 mitigated by safeguards that can be employed by the controller to reduce 7 such risks. The controller shall factor into any such data protection 8 assessment that use of deidentified data and the reasonable expectations 9 of consumers, as well as the context of the processing and the relation- 10 ship between the controller and the consumer whose personal data will be 11 processed. 12 (iii) The attorney general may require that a controller disclose any 13 data protection assessment that is relevant to an investigation 14 conducted by the attorney general, and the controller shall make the 15 data protection assessment available to the attorney general. The attor- 16 ney general may evaluate the data protection assessment to assess 17 compliance with the provisions of this article. Data protection assess- 18 ments shall be confidential and shall be exempt from disclosure under 19 the freedom of information law. To the extent any information contained 20 in a data protection assessment disclosure to the attorney general 21 includes information subject to attorney-client privilege or work prod- 22 uct protection, such disclosure shall not constitute a waiver of such 23 privilege or protection. 24 (iv) A single data protection assessment may address a comparable set 25 of processing operations that include similar activities. 26 (v) If a controller conducts a data protection assessment for the 27 purpose of complying with another applicable law or regulation, the data 28 protection assessment shall be deemed to satisfy the requirements estab- 29 lished in this section if such data protection assessment is reasonably 30 similar in scope and effect to the data protection assessment that would 31 otherwise be conducted pursuant to this section. 32 (vi) Data protection assessment requirements shall apply to processing 33 activities created or generated after the effective date of this arti- 34 cle. 35 (b) Controllers must not engage in unfair, deceptive, or abusive acts 36 or practices with respect to obtaining consumer consent, the processing 37 of personal data, and a consumer's exercise of any rights under this 38 article, including without limitation: 39 (i) designing a user interface with the purpose or substantial effect 40 of deceiving consumers, obscuring consumers' rights under this article, 41 or subverting or impairing user autonomy, decision-making, or choice; or 42 (ii) obtaining consent in a manner designed to overpower a consumer's 43 resistance; for example, by making excessive requests for consent. 44 (c) Controllers must develop, implement, and maintain reasonable safe- 45 guards to protect the security, confidentiality and integrity of the 46 personal data of consumers including adopting reasonable administrative, 47 technical and physical safeguards appropriate to the volume and nature 48 of the personal data at issue. 49 (d) (i) A controller shall limit the use and retention of a consumer's 50 personal data to what is (A) necessary to provide the services or goods 51 requested by the consumer, (B) necessary for the internal business oper- 52 ations of the controller and consistent with the disclosures made to the 53 consumer pursuant to section eleven hundred two of this article, or (C) 54 necessary to comply with the legal obligations of the controller. 55 (ii) At least annually, a controller shall review its retention prac- 56 tices for the purpose of ensuring that it is maintaining the minimumS. 365--B 15 1 amount of personal data as is necessary for the operation of its busi- 2 ness. A controller must securely dispose of all personal data that is no 3 longer (A) necessary to provide the services or goods requested by the 4 consumer, (B) necessary for the internal business operations of the 5 controller and consistent with the disclosures made to the consumer 6 pursuant to section eleven hundred two of this article, or (C) necessary 7 to comply with the legal obligations of the controller. 8 (e) Non-discrimination. (i) (A) A controller must not discriminate 9 against a consumer for exercising rights under this article, including 10 but not limited to, by: 11 (I) denying services or goods to consumers; 12 (II) charging different prices for services or goods, including 13 through the use of discounts or other benefits; imposing penalties; or 14 providing a different level or quality of services or goods to the 15 consumer; or 16 (III) suggesting that the consumer will receive a different price or 17 rate for services or goods or a different level or quality of services 18 or goods. 19 (B) A controller shall not be prohibited from offering a different 20 price, rate, level, quality, or selection of goods or services to a 21 consumer, including offering goods or services for no fee, if the offer- 22 ing is in connection with a consumer's voluntary participation in bona 23 fide loyalty, rewards, premium features, discounts, or club card 24 program. If a consumer exercises their right pursuant to paragraph (a) 25 of subdivision two of section eleven hundred two of this article, a 26 controller may not sell personal data to a third party controller as 27 part of such a program unless: (I) the sale is reasonably necessary to 28 enable the third party to provide a benefit to which the consumer is 29 entitled; (II) the sale of personal data to third parties is clearly 30 disclosed in the terms of the program; and (III) the third party uses 31 the personal data only for purposes of facilitating such a benefit to 32 which the consumer is entitled and does not retain or otherwise use or 33 disclose the personal data for any other purpose. 34 (ii) This paragraph does not apply to a controller's conduct with 35 respect to opt-in consent, in which case paragraph (j) of subdivision 36 three of section eleven hundred two of this article governs. 37 (f) Agreements with processors. (i) Before making any disclosure, 38 transfer, or sale of personal data to any processor, the controller must 39 enter into a written, signed contract with that processor. Such contract 40 must be binding and clearly set forth instructions for processing data, 41 the nature and purpose of processing, the type of data subject to proc- 42 essing, the duration of processing, and the rights and obligations of 43 both parties. The contract must also include requirements that the 44 processor must: 45 (A) ensure that each person processing personal data is subject to a 46 duty of confidentiality with respect to the data; 47 (B) protect the data in a manner consistent with the requirements of 48 this article and at least equal to the security requirements of the 49 controller set forth in their publicly available policies, notices, or 50 similar statements; 51 (C) process the data only when and to the extent necessary to comply 52 with its legal obligations to the controller unless otherwise explicitly 53 authorized by the controller; 54 (D) not combine the personal data which the processor receives from or 55 on behalf of the controller with personal data which the processorS. 365--B 16 1 receives from or on behalf of another person or collects from its own 2 interaction with consumers; 3 (E) comply with any exercises of a consumer's rights under section 4 eleven hundred two of this article upon the request of the controller, 5 subject to the limitations set forth in section eleven hundred five of 6 this article; 7 (F) at the controller's direction, delete or return all personal data 8 to the controller as requested at the end of the provision of services, 9 unless retention of the personal data is required by law; 10 (G) upon the reasonable request of the controller, make available to 11 the controller all data in its possession necessary to demonstrate the 12 processor's compliance with the obligations in this article; 13 (H) allow, and cooperate with, reasonable assessments by the control- 14 ler or the controller's designated assessor; alternatively, the process- 15 or may arrange for a qualified and independent assessor to conduct an 16 assessment of the processor's policies and technical and organizational 17 measures in support of the obligations under this article using an 18 appropriate and accepted control standard or framework and assessment 19 procedure for such assessments. The processor shall provide a report of 20 such assessment to the controller upon request; 21 (I) a reasonable time in advance before disclosing or transferring the 22 data to any further processors, notify the controller of such a proposed 23 disclosure or transfer and provide the controller an opportunity to 24 approve or reject the proposal; and 25 (J) engage any further processor pursuant to a written, signed 26 contract that includes the contractual requirements provided in this 27 paragraph, containing at minimum the same obligations that the processor 28 has entered into with regard to the data. 29 (ii) A controller must not agree to indemnify, defend, or hold a 30 processor harmless, or agree to a provision that has the effect of 31 indemnifying, defending, or holding the processor harmless, from claims 32 or liability arising from the processor's breach of the contract 33 required by clause (A) of subparagraph (i) of this paragraph or a 34 violation of this article. Any provision of an agreement that violates 35 this subparagraph is contrary to public policy and is void and unen- 36 forceable. 37 (iii) Nothing in this paragraph relieves a controller or a processor 38 from the liabilities imposed on it by virtue of its role in the process- 39 ing relationship as defined by this article. 40 (iv) Determining whether a person is acting as a controller or proces- 41 sor with respect to a specific processing of data is a fact-based deter- 42 mination that depends upon the context in which personal data is to be 43 processed. A processor that continues to adhere to a controller's 44 instructions with respect to a specific processing of personal data 45 remains a processor. 46 (g) Third parties. (i) A controller must not share, disclose, trans- 47 fer, or sell personal data, or facilitate or enable the processing, 48 disclosure, transfer, or sale to a third party of personal data for 49 which a consumer has exercised their opt-out rights pursuant to subdivi- 50 sion two of section eleven hundred two of this article, or for which 51 consent of the consumer pursuant to subdivision three of section eleven 52 hundred two of this article, has not been obtained or is not currently 53 in effect. Any request for consent to share, disclose, transfer, or sell 54 personal data, or to facilitate or enable the processing, disclosure, 55 transfer, or sale of personal data to a third party of personal data to 56 a third party must clearly include the category of the third party andS. 365--B 17 1 the processing purposes for which the third party may use the personal 2 data. 3 (ii) A controller must not share, disclose, transfer, or sell personal 4 data, or facilitate or enable the processing, disclosure, transfer, or 5 sale to a third party of personal data if it can reasonably expect the 6 personal data of a consumer to be used for purposes for which a consumer 7 has exercised their opt-out rights pursuant to subdivision two of 8 section eleven hundred two of this article, or for which the consumer 9 has not consented to pursuant to subdivision three of section eleven 10 hundred two of this article, or if it can reasonably expect that any 11 rights of the consumer provided in this article would be compromised as 12 a result of such transaction. 13 (iii) Before making any disclosure, transfer, or sale of personal data 14 to any third party, the controller must enter into a written, signed 15 contract. Such contract must be binding and the scope, nature, and 16 purpose of processing, the type of data subject to processing, the dura- 17 tion of processing, and the rights and obligations of both parties. 18 Such contract must include requirements that the third party: 19 (A) Process that data only to the extent permitted by the agreement 20 entered into with the controller; and 21 (B) Provide a mechanism to comply with any exercises of a consumer's 22 rights under section eleven hundred two of this article upon the request 23 of the controller, subject to any limitations thereon as authorized by 24 this article; and 25 (C) To the extent the disclosure, transfer, or sale of the personal 26 data causes the third party to become a controller, comply with all 27 obligations imposed on controllers under this article. 28 2. Processor responsibilities. (a) For any personal data that is 29 obtained, received, purchased, or otherwise acquired by a processor, 30 whether directly from a controller or indirectly from another processor, 31 the processor must comply with the requirements set forth in clauses (A) 32 through (J) of subparagraph (i) of paragraph (f) of subdivision one of 33 this section. 34 (b) A processor is not required to comply with a request submitted 35 pursuant to this article if (i) the consumer submits the request direct- 36 ly to the processor; and (ii) the processor has processed the consumer's 37 personal data solely in its role as a processor for a controller. 38 (c) Processors shall be under a continuing obligation to engage in 39 reasonable measures to review their activities for circumstances that 40 may have altered their ability to identify a specific natural person and 41 to update their classifications of data as identified or identifiable 42 accordingly. 43 (d) A processor shall not engage in any sale of personal data other 44 than on behalf of the controller pursuant to any agreement entered into 45 with the controller. 46 3. Third party responsibilities. For any personal data that is 47 obtained, received, purchased, or otherwise acquired or accessed by a 48 third party from a controller or processor, the third party must: 49 (a) Process that data only to the extent permitted by any agreements 50 entered into with the controller; 51 (b) Comply with any exercises of a consumer's rights under section 52 eleven hundred two of this article upon the request of the controller or 53 processor, subject to any limitations thereon as authorized by this 54 article; andS. 365--B 18 1 (c) To the extent the third party becomes a controller for personal 2 data, comply with all obligations imposed on controllers under this 3 article. 4 4. Exceptions. The requirements of this section shall not apply where: 5 (a) The processing is required by law; 6 (b) The processing is made pursuant to a request by a federal, state, 7 or local government or government entity; or 8 (c) The processing significantly advances protection against criminal 9 or tortious activity. 10 § 1104. Data brokers. 1. A data broker, as defined under this article, 11 must annually, on or before January thirty-first following a year in 12 which a person meets the definition of data broker in this article: 13 (a) Register with the attorney general; 14 (b) Pay a registration fee of one hundred dollars or as otherwise 15 determined by the attorney general pursuant to the regulatory authority 16 granted to the attorney general under this article, not to exceed the 17 reasonable cost of establishing and maintaining the database and infor- 18 mational website described in this section; and 19 (c) Provide the following information: 20 (i) the name and primary physical, email, and internet website address 21 of the data broker; 22 (ii) the name and business address of an officer or registered agent 23 of the data broker authorized to accept legal process on behalf of the 24 data broker; 25 (iii) a statement describing the method for exercising consumers 26 rights under section eleven hundred two of this article; 27 (iv) a statement whether the data broker implements a purchaser 28 credentialing process; and 29 (v) any additional information or explanation the data broker chooses 30 to provide concerning its data collection practices. 31 2. Notwithstanding any other provision of this article, any controller 32 that conducts business in the state of New York must: 33 (a) annually, on or before January thirty-first following a year in 34 which a person meets the definition of controller in this act, provide 35 to the attorney general a list of all data brokers or persons reasonably 36 believed to be data brokers to which the controller provided personal 37 data in the preceding year; and 38 (b) not sell a consumer's personal data to an entity reasonably 39 believed to be a data broker that is not registered with the attorney 40 general. 41 3. The attorney general shall establish, manage and maintain a state- 42 wide registry on its internet website, which shall list all registered 43 data brokers and make accessible to the public all the information 44 provided by data brokers pursuant to this section. Printed hard copies 45 of such registry shall be made available upon request and payment of a 46 reasonable fee to be determined by the attorney general. 47 4. A data broker that fails to register as required by this section or 48 submits false information in its registration is, in addition to any 49 other injunction, penalty, or liability that may be imposed under this 50 article, liable for civil penalties, fees, and costs in an action 51 brought by the attorney general as follows: (a) a civil penalty of one 52 thousand dollars for each day the data broker fails to register as 53 required by this section or fails to correct false information, (b) an 54 amount equal to the fees that were due during the period it failed to 55 register, and (c) expenses incurred by the attorney general in theS. 365--B 19 1 investigation and prosecution of the action as the court deems appropri- 2 ate. 3 § 1105. Limitations. 1. This article does not require a controller or 4 processor to do any of the following solely for purposes of complying 5 with this article: 6 (a) Reidentify deidentified data; 7 (b) Comply with a verified consumer request to access, correct, or 8 delete personal data pursuant to this article if all of the following 9 are true: 10 (i) The controller is not reasonably capable of associating the 11 request with the personal data; 12 (ii) The controller does not associate the personal data with other 13 personal data about the same specific consumer as part of its normal 14 business practice; and 15 (iii) The controller does not sell the personal data to any third 16 party or otherwise voluntarily disclose or transfer the personal data to 17 any processor or third party, except as otherwise permitted in this 18 article; or 19 (c) Maintain personal data in identifiable form, or collect, obtain, 20 retain, or access any personal data or technology, in order to be capa- 21 ble of associating a verified consumer request with personal data. 22 2. The obligations imposed on controllers and processors under this 23 article do not restrict a controller's or processor's ability to do any 24 of the following, to the extent that the use of the consumer's personal 25 data is reasonably necessary and proportionate for these purposes: 26 (a) Comply with federal, state, or local laws, rules, or regulations, 27 provided that no law enforcement agency or officer thereof shall access 28 personal data without a subpoena or a lawfully executed search warrant, 29 except for the attorney general for the purposes of enforcing this 30 article, except where otherwise provided specifically in federal law; 31 (b) Investigate, establish, exercise, prepare for, or defend legal 32 claims; 33 (c) Process personal data necessary to provide the services or goods 34 requested by a consumer; perform a contract to which the consumer is a 35 party; or take steps at the request of the consumer prior to entering 36 into a contract; 37 (d) Take immediate steps to protect the life or physical safety of the 38 consumer or of another natural person, and where the processing cannot 39 be manifestly based on another legal basis; 40 (e) Prevent, detect, protect against, or respond to security inci- 41 dents, identity theft, fraud, harassment, malicious or deceptive activ- 42 ities, or any illegal activity; preserve the integrity or security of 43 systems; or investigate, report, or prosecute those responsible for any 44 such action; 45 (f) Identify and repair technical errors that impair existing or 46 intended functionality; or 47 (g) Process business contact information, including a natural person's 48 name, position name or title, business telephone number, business 49 address, business electronic mail address, business fax number, or qual- 50 ifications and any other similar information about the natural person. 51 3. The obligations imposed on controllers or processors under this 52 article do not apply where compliance by the controller or processor 53 with this article would violate an evidentiary privilege under New York 54 law and do not prevent a controller or processor from providing personal 55 data concerning a consumer to a person covered by an evidentiary privi- 56 lege under New York law as part of a privileged communication.S. 365--B 20 1 4. A controller that receives a request pursuant to subdivisions four 2 through seven of section eleven hundred two of this article, or a 3 processor or third party to whom a controller communicates such a 4 request, may decline to fulfill the relevant part of such request if: 5 (a) the controller, processor, or third party is unable to verify the 6 request using commercially reasonable efforts, as described in paragraph 7 (c) of subdivision eight of section eleven hundred two of this article; 8 (b) complying with the request would be demonstrably impossible (for 9 purposes of this paragraph, the receipt of a large number of verified 10 requests, on its own, is not sufficient to render compliance with a 11 request demonstrably impossible); 12 (c) complying with the request would impair the privacy of another 13 individual or the rights of another to exercise free speech; or 14 (d) the personal data was created by a natural person other than the 15 consumer making the request and is being processed for the purpose of 16 facilitating interpersonal relationships or public discussion. 17 § 1106. Enforcement. 1. Whenever it appears to the attorney general, 18 either upon complaint or otherwise, that any person or persons has 19 engaged in or is about to engage in any of the acts or practices stated 20 to be unlawful under this article, the attorney general may bring an 21 action or special proceeding in the name and on behalf of the people of 22 the state of New York to enjoin any violation of this article, to obtain 23 restitution of any moneys or property obtained directly or indirectly by 24 any such violation, to obtain disgorgement of any profits obtained 25 directly or indirectly by any such violation, to obtain civil penalties 26 of not more than twenty thousand dollars per violation, and to obtain 27 any such other and further relief as the court may deem proper, includ- 28 ing preliminary relief. 29 (a) Any action or special proceeding brought by the attorney general 30 pursuant to this section must be commenced within six years. 31 (b) Each instance of unlawful processing counts as a separate 32 violation. Unlawful processing of the personal data of more than one 33 consumer counts as a separate violation as to each consumer. Each 34 provision of this article that is violated counts as a separate 35 violation. 36 (c) In assessing the amount of penalties, the court must consider any 37 one or more of the relevant circumstances presented by any of the 38 parties, including, but not limited to, the nature and seriousness of 39 the misconduct, the number of violations, the persistence of the miscon- 40 duct, the length of time over which the misconduct occurred, the will- 41 fulness of the violator's misconduct, and the violator's financial 42 condition. 43 2. In connection with any proposed action or special proceeding under 44 this section, the attorney general is authorized to take proof and make 45 a determination of the relevant facts, and to issue subpoenas in accord- 46 ance with the civil practice law and rules. The attorney general may 47 also require such other data and information as he or she may deem rele- 48 vant and may require written responses to questions under oath. Such 49 power of subpoena and examination shall not abate or terminate by reason 50 of any action or special proceeding brought by the attorney general 51 under this article. 52 3. Any person, within or outside the state, who the attorney general 53 believes may be in possession, custody, or control of any books, papers, 54 or other things, or may have information, relevant to acts or practices 55 stated to be unlawful in this article is subject to the service of a 56 subpoena issued by the attorney general pursuant to this section.S. 365--B 21 1 Service may be made in any manner that is authorized for service of a 2 subpoena or a summons by the state in which service is made. 3 4. (a) Failure to comply with a subpoena issued pursuant to this 4 section without reasonable cause tolls the applicable statutes of limi- 5 tations in any action or special proceeding brought by the attorney 6 general against the noncompliant person that arises out of the attorney 7 general's investigation. 8 (b) If a person fails to comply with a subpoena issued pursuant to 9 this section, the attorney general may move in the supreme court to 10 compel compliance. If the court finds that the subpoena was authorized, 11 it shall order compliance and may impose a civil penalty of up to one 12 thousand dollars per day of noncompliance. 13 (c) Such tolling and civil penalty shall be in addition to any other 14 penalties or remedies provided by law for noncompliance with a subpoena. 15 5. This section shall apply to all acts declared to be unlawful under 16 this article, whether or not subject to any other law of this state, and 17 shall not supersede, amend or repeal any other law of this state under 18 which the attorney general is authorized to take any action or conduct 19 any inquiry. 20 § 1107. Miscellaneous. 1. Preemption: This article does not annul, 21 alter, or affect the laws, ordinances, regulations, or the equivalent 22 adopted by any local entity regarding the processing, collection, trans- 23 fer, disclosure, and sale of consumers' personal data by a controller or 24 processor subject to this article, except to the extent those laws, 25 ordinances, regulations, or the equivalent create requirements or obli- 26 gations that conflict with or reduce the protections afforded to consum- 27 ers under this article. 28 2. Impact report: The attorney general shall issue a report evaluating 29 this article, its scope, any complaints from consumers or persons, the 30 liability and enforcement provisions of this article including, but not 31 limited to, the effectiveness of its efforts to enforce this article, 32 and any recommendations for changes to such provisions. The attorney 33 general shall submit the report to the governor, the temporary president 34 of the senate, the speaker of the assembly, and the appropriate commit- 35 tees of the legislature within two years of the effective date of this 36 section. 37 3. Regulatory authority: (a) The attorney general is hereby authorized 38 and empowered to adopt, promulgate, amend and rescind suitable rules and 39 regulations to carry out the provisions of this article, including rules 40 governing the form and content of any disclosures or communications 41 required by this article. 42 (b) The attorney general may request, and shall receive, data and 43 information from controllers conducting business in New York state, 44 other New York state government entities administering notice and 45 consent regimes, consumer protection and privacy advocates and research- 46 ers, internet standards setting bodies, such as the internet engineering 47 taskforce and the institute of electrical and electronics engineers, and 48 other relevant sources, to conduct studies to inform suitable rules and 49 regulations. The attorney general shall receive, upon request, data 50 from other New York state governmental entities. 51 4. Exercise of rights: Any consumer right set forth in this article 52 may be exercised at any time by the consumer who is the subject of the 53 data or by a parent or guardian authorized by law to take actions of 54 legal consequence on behalf of the consumer who is the subject of the 55 data. An agent authorized by a consumer may exercise the consumer rightsS. 365--B 22 1 set forth in subdivisions four through seven of section eleven hundred 2 two of this article on the consumers behalf. 3 § 4. Severability. If any provision of this act, or any application of 4 any provision of this act, is held to be invalid, that shall not affect 5 the validity or effectiveness of any other provision of this act, or of 6 any other application of any provision of this act, which can be given 7 effect without that provision or application; and to that end, the 8 provisions and applications of this act are severable. 9 § 5. This act shall take effect immediately; provided, however, that 10 sections 1101, 1102, 1103, 1105, 1106 and 1107 of the general business 11 law, as added by section three of this act, shall take effect one year 12 after it shall have become a law.
