Bill Text: NY S00798 | 2025-2026 | General Assembly | Introduced
Bill Title: Provides for the promotion of local small businesses listed on the registry of historic businesses as part of the "I Love NY" brand.
Spectrum: Bipartisan Bill
Status: (Introduced) 2025-01-28 - SUBSTITUTED BY A432 [S00798 Detail]
Download: New_York-2025-S00798-Introduced.html
STATE OF NEW YORK ________________________________________________________________________ 798 2025-2026 Regular Sessions IN SENATE (Prefiled) January 8, 2025 ___________ Introduced by Sen. RYAN S -- read twice and ordered printed, and when printed to be committed to the Committee on Rules AN ACT to amend the economic development law, in relation to the promotion of local small businesses listed on the registry of historic businesses The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. Section 100 of the economic development law is amended by 2 adding a new subdivision 16-c to read as follows: 3 16-c. to promote local small businesses listed on the registry of 4 historic businesses maintained pursuant to section 14.11 of the parks, 5 recreation and historic preservation law. 6 § 2. Subdivisions 1 and 5 of section 152 of the economic development 7 law, as amended by a chapter of the laws of 2024 amending the economic 8 development law relating to the creation of an "I Love NY Historic Small 9 Business" niche brand, as proposed in legislative bills numbers S. 9268 10 and A. 10036, are amended to read as follows: 11 1. The department shall enact guidelines for the use of the brand, 12 which shall include measures to allow for the expansion of the brand to 13 fit niche and thematic marketing efforts[, including but not limited to14an "I Love NY Historic Small Business" niche brand to highlight small15businesses listed on the registry of historic businesses maintained16pursuant to section 14.11 of the parks, recreation and historic preser-17vation law]. When appropriate, the brand shall be applied to targeted 18 promotional initiatives, and shall be leased at no cost to any public 19 benefit corporation or not-for-profit, New York heritage trail tourism 20 promotion agency, convention and visitors bureau or local government. 21 5. Reporting requirements. The department shall annually, on or before 22 February first, submit to the governor, the temporary president of the 23 senate and the speaker of the assembly, the tourism advisory council and EXPLANATION--Matter in italics (underscored) is new; matter in brackets [] is old law to be omitted. LBD02796-01-5S. 798 2 1 the chairs of the senate and assembly standing committees concerned with 2 tourism a report on the department's activities related to the "I Love 3 NY" [brands, including but not limited to the "I Love NY Historic Small4Business" niche] brand, including but not limited to the following: (a) 5 marketing plan including the annual and long term goals, specific plans, 6 target regions and performance measures for marketing campaigns using 7 the "I Love NY" brand [and "I Love NY Historic Small Business" niche8brand]; (b) licensing activity including a list of all entities that 9 licensed the "I Love NY" brand [and/or "I Love NY Historic Small Busi-10ness" niche brand] and the total amount received from all licensing 11 activities; (c) contractual services including a list of each entity 12 providing services related to the "I Love NY" brand [and "I Love NY13Historic Small Business" niche brand], the amount charged, the nature of 14 the services and the relationship of these services to the department's 15 marketing plan; (d) sponsorship activities utilizing the [brands] brand; 16 [and] (e) an analysis of the effectiveness of the "I Love NY" brand [and17"I Love NY Historic Small Business" niche brand] based promotions in 18 stimulating tourism and recommendations for improved utilization of the 19 brand; and (f) an analysis of the effectiveness of the department's 20 effort to support historic small businesses through "I Love NY" brand 21 based promotions and a list of the historic small businesses highlighted 22 in the brand based promotions. 23 § 3. Subdivision 1 of section 153 of the economic development law, as 24 amended by a chapter of the laws of 2024 amending the economic develop- 25 ment law relating to the creation of an "I Love NY Historic Small Busi- 26 ness" niche brand, as proposed in legislative bills numbers S. 9268 and 27 A. 10036, is amended to read as follows: 28 1. The department shall create a new grant program designed to encour- 29 age an integrated thematic approach to tourism promotion. The program 30 shall provide state matching funds to eligible entities not to exceed 31 fifty thousand dollars annually. Eligible entities shall include two or 32 more counties, or a series or collection of thematically related enti- 33 ties, choosing to market multiple, thematically related assets or activ- 34 ities in a single marketing campaign[, including but not limited to the35"I Love NY Historic Small Business" niche brand]. The commissioner is 36 directed to establish guidelines and an application process. 37 § 4. This act shall take effect on the same date and in the same 38 manner as a chapter of the laws of 2024 amending the economic develop- 39 ment law relating to the creation of an "I Love NY Historic Small Busi- 40 ness" niche brand, as proposed in legislative bills numbers S. 9268 and 41 A. 10036, takes effect.
