Bill Text: TX HB3502 | 2013-2014 | 83rd Legislature | Introduced
Bill Title: Relating to certain activities for the promotion and marketing of beer.
Spectrum: Partisan Bill (Republican 1-0)
Status: (Introduced - Dead) 2013-04-15 - Committee report sent to Calendars [HB3502 Detail]
Download: Texas-2013-HB3502-Introduced.html
| 83R4763 MCK-D | ||
| By: Smith | H.B. No. 3502 | |
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| relating to certain activities for the promotion and marketing of | ||
| beer. | ||
| BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: | ||
| SECTION 1. Chapter 108, Alcoholic Beverage Code, is amended | ||
| by adding Subchapter D to read as follows: | ||
| SUBCHAPTER D. PROMOTIONAL EVENTS | ||
| Sec. 108.101. EXPERIENTIAL DINNERS. (a) In this section, | ||
| "experiential dinner" means a prescheduled and private event during | ||
| which invited consumers and alcoholic beverage retailer employees | ||
| of legal drinking age are provided with an opportunity to attend a | ||
| dinner for the purpose of: | ||
| (1) receiving instruction on pairing beer with food | ||
| and the history, quality, characteristics, presentation, and | ||
| service of beer; | ||
| (2) tasting beer authorized for sale in this state and | ||
| food pairings; and | ||
| (3) being entertained by the license or permit holder | ||
| conducting the event or a person retained by the license or permit | ||
| holder. | ||
| (b) Notwithstanding Section 102.07, 102.14, 102.15, or | ||
| 108.06, or any other provision of this code, a holder of a | ||
| manufacturer's license, nonresident manufacturer's license, | ||
| general distributor's license, local distributor's license, agent's | ||
| beer license, or promotional permit, or the license or permit | ||
| holder's agent, representative, or employee, or any retailer | ||
| licensed or permitted for on-premises consumption, may conduct an | ||
| experiential dinner at the premises of a retailer holding a license | ||
| or permit to sell alcoholic beverages for on-premises consumption. | ||
| The retailer shall be compensated for the fair market value of the | ||
| services provided by the retailer. | ||
| (c) An experiential dinner must be conducted during normal | ||
| business hours and may not exceed five hours in length. | ||
| (d) The license or permit holder conducting the | ||
| experiential dinner or the license or permit holder's agent, | ||
| representative, or employee may open, touch, pour, and serve beer. | ||
| (e) The license or permit holder conducting the | ||
| experiential dinner must purchase all beer and food used in the | ||
| event from the retailer. The retailer may not charge the license or | ||
| permit holder more than the price the retailer charges a consumer | ||
| for the beer and food. | ||
| (f) An experiential dinner may be prearranged and conducted | ||
| jointly with a retailer and the retailer's employees. | ||
| (g) Consumers may be invited to an experiential dinner | ||
| through any method chosen by the license or permit holder | ||
| conducting the experiential dinner. | ||
| (h) The license or permit holder conducting the | ||
| experiential dinner may preannounce and advertise the experiential | ||
| dinner to consumers. The retailer's name and address may not be | ||
| mentioned in the advertising, except that invitees may be informed | ||
| of the retail location in an official invitation. | ||
| (i) The value of the food, beer, and entertainment provided | ||
| during the experiential dinner may not exceed $150 per person on any | ||
| one occasion. | ||
| SECTION 2. This Act takes effect September 1, 2013. | ||
