Bill Text: MI SB1181 | 2017-2018 | 99th Legislature | Introduced

NOTE: There are more recent revisions of this legislation. Read Latest Draft

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Bill Title: Liquor; advertising; cooperative advertising; prohibit. Amends 1998 PA 58 (MCL 436.1101 - 436.2303) by adding sec. 610d.

Spectrum: Partisan Bill (Republican 1-0)

Status: (Passed) 2018-12-21 - Assigned Pa 0426'18 With Immediate Effect [SB1181 Detail]

Download: Michigan-2017-SB1181-Introduced.html

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SENATE BILL No. 1181

 

 

November 8, 2018, Introduced by Senator MACGREGOR and referred to the Committee on     Regulatory Reform.

 

 

 

     A bill to amend 1998 PA 58, entitled

 

"Michigan liquor control code of 1998,"

 

(MCL 436.1101 to 436.2303) by adding section 610d.

 

THE PEOPLE OF THE STATE OF MICHIGAN ENACT:

 

     Sec. 610d. (1) Beginning July 1, 2015, there must not be

 

cooperative advertising:

 

     (a) Between a manufacturer, an outstate seller of beer, an

 

outstate seller of wine, and a retailer.

 

     (b) Between a wholesaler and a retailer.

 

     (c) Between a manufacturer, an outstate seller of beer, an

 

outstate seller of wine, and a wholesaler.

 

     (2) Beginning July 1, 2015, an outstate seller of beer or

 

outstate seller of wine may do any of the following:

 

     (a) Pay any portion of the cost of painting a truck of a

 

wholesaler.

 

     (b) Supply a brand logoed decal or advertising mat, or both,

 

to a wholesaler without cost.

 

     (c) Use the name or logo of the wholesaler of the outstate

 

seller of beer or outstate seller of wine in the advertising of the

 

outstate seller of beer or outstate seller of wine.

 

     (3) The name of a retailer must not appear in the advertising

 

of a manufacturer, an outstate seller of beer, an outstate seller

 

of wine, or a wholesaler.

 

     (4) As used in this section, "cooperative advertising" means a

 

jointly funded effort between licensees or between vendors of

 

spirits.