Bill Text: NJ S1754 | 2022-2023 | Regular Session | Amended

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Bill Title: Directs Secretary of State to contract with qualified vendor to develop national marketing campaign promoting State's innovation economy; appropriates $1,000,000.

Spectrum: Moderate Partisan Bill (Democrat 4-1)

Status: (Introduced - Dead) 2022-03-24 - Referred to Senate Budget and Appropriations Committee [S1754 Detail]

Download: New_Jersey-2022-S1754-Amended.html

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[First Reprint]

SENATE, No. 1754

STATE OF NEW JERSEY

220th LEGISLATURE

 

INTRODUCED FEBRUARY 28, 2022

 

 

Sponsored by:

Senator  JAMES BEACH

District 6 (Burlington and Camden)

Senator  MICHAEL L. TESTA, JR.

District 1 (Atlantic, Cape May and Cumberland)

 

 

 

 

SYNOPSIS

     Directs Secretary of State to contract with qualified vendor to develop national marketing campaign promoting State's innovation economy; appropriates $1,000,000.

 

CURRENT VERSION OF TEXT

     As reported by the Senate State Government, Wagering, Tourism & Historic Preservation Committee on March 24, 2022, with amendments.

  

An Act directing the Secretary of State to ¹enter into a contract or agreement with a qualified vendor to¹ develop a national marketing campaign to promote the State's innovation economy and supplementing chapter 16A of Title 52 of the Revised Statutes ¹and making an appropriation¹.

 

     Be It Enacted by the Senate and General Assembly of the State of New Jersey:

 

     1.    a.  The Secretary of State shall ¹enter into a contract or agreement with a qualified vendor to¹ develop and undertake a national marketing campaign to promote the State of New Jersey's assets as an innovation economy, to attract people, businesses, entrepreneurs, and investors in other states, and to both promote and increase the State's high-technology and high-skilled workforce.  The marketing campaign shall include, but may not be limited to, the following elements:

     (1) A branding strategy to publicize the State's assets and to strengthen the State's innovation economy brand;

     (2) Promotion of the State's employment opportunities in the high-technology and high-skilled sectors of the economy, the well-paying wages in those sectors, as well as the infrastructural, workforce, investment, and other assets that make it ideal for people, businesses, entrepreneurs, and investors to locate and grow their business in New Jersey;

     (3) Targeted marketing to specific populations, including out-of-state businesses, entrepreneurs, investors, recent college and graduate school graduates, young professionals, and other persons interested in starting a high-technology business or bringing a research idea to commercialization; ¹[and]¹

     (4) ¹Promotion of the quality careers in manufacturing, a critical part of the innovation economy with many vacancies that have been hard to fill despite often having good wages and benefits while not always needing a college degree; and

     (5)¹ Any other element the Secretary of State deems appropriate.

     b.    The marketing campaign shall incorporate a range of media, including radio, television, print, and internet platforms. ¹The qualified vendor shall be a private nonprofit organization qualified for exemption from federal taxation pursuant to 26 U.S.C. s.501(c)(3) and that supports business relocation to, and entrepreneurship in, the State.¹

 

     ¹2. There is appropriated from the General Fund to the Department of State the sum of $1,000,000 for the purposes described in section 1 of this act, P.L.    , c.    (C.        ) (pending before the Legislature as this bill), and such sums as the State Treasurer and the Director of the Division of Budget and Accounting in the Department of the Treasury deem necessary to effectuate the purpose of this act.¹

 

     ¹[2.] 3.¹  This act shall take effect immediately.