Bill Text: NY A01868 | 2011-2012 | General Assembly | Introduced
Bill Title: Requires licensing for doorbuster sales; defines "doorbuster sale"; establishes procedure for application and issuance of license for such sale; establishes penalties for violation and hearing authority; adds licensing requirements to the general business law.
Spectrum: Partisan Bill (Democrat 1-0)
Status: (Introduced - Dead) 2012-01-04 - referred to economic development [A01868 Detail]
Download: New_York-2011-A01868-Introduced.html
S T A T E O F N E W Y O R K ________________________________________________________________________ 1868 2011-2012 Regular Sessions I N A S S E M B L Y January 12, 2011 ___________ Introduced by M. of A. JAFFEE -- read once and referred to the Committee on Economic Development, Job Creation, Commerce and Industry AN ACT to amend the administrative code of the city of New York and the general business law, in relation to requiring licensing for doorbus- ter sales THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM- BLY, DO ENACT AS FOLLOWS: 1 Section 1. Chapter 2 of title 20 of the administrative code of the 2 city of New York is amended by adding a new subchapter 33 to read as 3 follows: 4 SUBCHAPTER 33 5 DOORBUSTER SALES 6 S 20-539 DEFINITIONS. 7 S 20-540 LICENSE REQUIRED. 8 S 20-541 APPLICATION. 9 S 20-542 ISSUANCE OF LICENSE. 10 S 20-543 RULES. 11 S 20-544 VIOLATIONS. 12 S 20-545 HEARING AUTHORITY. 13 S 20-539 DEFINITIONS. WHENEVER USED IN THIS SUBCHAPTER, THE FOLLOWING 14 TERMS SHALL MEAN AND INCLUDE: 15 1. "DOORBUSTER SALE." A SALE OR AN OFFER TO SELL TO THE PUBLIC, GOODS, 16 WARES, AND MERCHANDISE OF ANY KIND AT A SUBSTANTIALLY DISCOUNTED PRICE 17 FOR A LIMITED TIME WHERE THE FOLLOWING FACTORS OCCUR: 18 A. THE SALE FEATURES CERTAIN ITEMS AT A FURTHER REDUCED PRICE FOR A 19 LIMITED TIME ON THE DAY OF THE SALE; AND 20 B. THE SALE FEATURES A LIMITED QUANTITY OF CERTAIN ITEMS AT A FURTHER 21 REDUCED PRICE TO ATTRACT USUALLY LARGER THAN ANTICIPATED CROWDS; AND 22 C. LANGUAGE IS USED TO PROMOTE THE SALE WHICH ENTICES THE PUBLIC TO 23 WAIT IN LINE PRIOR TO THE RETAILER'S OPENING, INCLUDING BUT NOT LIMITED 24 TO "BLACK FRIDAY," "DOORBUSTER," AND "FIRST COME FIRST SERVED," OR THE EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD05566-01-1 A. 1868 2 1 SALE IS ADVERTISED TO START EARLIER THAN THE RETAILER'S NORMAL BUSINESS 2 HOURS; AND 3 D. DOORBUSTER SALES SHALL NOT INCLUDE "GOING OUT OF BUSINESS SALES" AS 4 DEFINED BY SECTION 20-308 OF THIS CHAPTER. 5 2. "COMMISSIONER." THE COMMISSIONER OF CONSUMER AFFAIRS. 6 S 20-540 LICENSE REQUIRED. IT SHALL BE UNLAWFUL FOR ANY PERSON TO 7 ADVERTISE OR TO PUBLISH NOTICE PERTAINING TO OR TO CONDUCT A DOORBUSTER 8 SALE WITHOUT FIRST OBTAINING A LICENSE ISSUED PURSUANT TO THIS SUBCHAP- 9 TER. 10 S 20-541 APPLICATION. 1. EACH RETAILER APPLYING FOR A LICENSE SHALL 11 FILE AN APPLICATION IN SUCH FORM AND DETAIL AS THE COMMISSIONER MAY 12 PRESCRIBE AND SHALL PAY A FEE OF ONE HUNDRED DOLLARS. 13 2. ALL APPLICATIONS FOR SUCH LICENSES SHALL BE FILED AT LEAST SIXTY 14 DAYS PRIOR TO THE DATE ON WHICH SUCH SALE IS TO COMMENCE. 15 3. THE FEE FOR FILING SUCH APPLICATION SHALL BE ONE HUNDRED DOLLARS. 16 4. IN ADDITION TO ANY OTHER INFORMATION REQUIRED, THE COMMISSIONER 17 SHALL REQUIRE THE FOLLOWING INFORMATION: 18 A. THE NAME AND ADDRESS OF THE APPLICANT, WHETHER THE APPLICANT IS THE 19 TRUE OWNER OF THE GOODS, WARES OR MERCHANDISE TO BE SOLD, AND 20 (I) IF THE APPLICANT BE A PARTNERSHIP, THE NAMES AND ADDRESSES OF ALL 21 PARTNERS, OR 22 (II) IF THE APPLICANT BE A CORPORATION OR ASSOCIATION, THE DATE AND 23 PLACE OF INCORPORATION OR ORGANIZATION, THE ADDRESS OF THE PRINCIPAL 24 OFFICE WITHIN THE STATE, THE NAMES AND ADDRESSES OF ALL THE OFFICERS OF 25 THE APPLICANT AND WHETHER A CONTROLLING INTEREST IN THE CORPORATION OR 26 ASSOCIATION WAS TRANSFERRED WITHIN SIX MONTHS PRIOR TO THE DATE OF THE 27 FILING OF THE APPLICATION. 28 B. THE NAME AND ADDRESS OF THE PERSON OR PERSONS WHO WILL BE IN CHARGE 29 AND RESPONSIBLE FOR THE CONDUCT OF SUCH SALE. 30 C. THE EXACT ADDRESS OF THE PLACE AT WHICH SUCH SALE IS TO BE 31 CONDUCTED AND THE LENGTH OF TIME THE APPLICANT HAS BEEN ENGAGED IN BUSI- 32 NESS AT SUCH LOCATION. 33 D. THE DATE AND TIME SUCH SALE IS TO BEGIN AND THE DURATION OF SUCH 34 SALE. 35 E. THE NATURE OF THE OCCUPANCY WHERE SUCH SALE IS TO BE HELD, WHETHER 36 BY LEASE OR OTHERWISE, AND THE EFFECTIVE DATE OF TERMINATION OF SUCH 37 OCCUPANCY. 38 F. A STATEMENT OF THE DESCRIPTIVE NAME OF THE SALE. 39 G. A VALID AND ACCURATE FLOOR PLAN OF THE LOCATION AT WHICH SUCH SALE 40 IS TO BE CONDUCTED, WITH THE DOORS TO BE USED AS ENTRANCES TO AND EXITS 41 FROM THE PROPOSED SALE CLEARLY MARKED. 42 H. A DETAILED PLAN FOR CROWD CONTROL THAT IS DESIGNED TO ENSURE ORDER- 43 LY AND SAFE ENTRANCE INTO THE STORE, INCLUDING THE FOLLOWING INFORMA- 44 TION: 45 (I) THE CAPACITY OF THE LOCATION OF SUCH SALE; AND 46 (II) AN EXPECTATION OF THE NUMBER OF PEOPLE ANTICIPATED TO ATTEND SUCH 47 SALE; AND 48 (III) THE NUMBER OF PERSONNEL ASSIGNED TO MANAGE THE ENTRANCES TO THE 49 STORE; AND 50 (IV) THE TIME AT WHICH CUSTOMERS WILL BE PERMITTED TO STAND IN LINE 51 PRIOR TO THE OPENING OF THE STORE; AND 52 (V) THE TOTAL NUMBER OF PERSONNEL ASSIGNED TO WORK FOR THE DURATION OF 53 SUCH SALE; AND 54 (VI) ANY ADDITIONAL INFORMATION AS THE COMMISSIONER MAY REQUIRE. 55 S 20-542 ISSUANCE OF LICENSE. UPON THE FILING OF SUCH APPLICATION, THE 56 COMMISSIONER SHALL ISSUE SUCH LICENSE FOR THE DATE OF THE PROPOSED A. 1868 3 1 DOORBUSTER SALE IF HE OR SHE FINDS THAT THE CROWD CONTROL PLAN IS 2 ADEQUATE TO ENSURE THE PUBLIC'S SAFETY FOR THE DURATION OF THE SALE. 3 S 20-543 RULES. 1. THE RETAILER SHALL ENSURE THAT ALL PERSONNEL SHALL 4 RECEIVE ADEQUATE TRAINING BY A LICENSED SECURITY GUARD RELATING TO CROWD 5 CONTROL, STORE SAFETY AND SALES PROCEDURES. THE LICENSED SECURITY GUARD 6 AND THE STORE MANAGER SHALL SIGN A LETTER OF CERTIFICATION FOR THE 7 EMPLOYEE TRAINED IN ORDER TO CERTIFY THAT THE EMPLOYEE HAS RECEIVED 8 PROPER TRAINING. 9 2. THE RETAILER SHALL DEVELOP AND INSTITUTE STORE POLICIES AND PROCE- 10 DURES WHICH ARE DESIGNED TO PROMOTE THE FAIR AND ORDERLY SALE OF 11 PRODUCTS WHICH ARE BEING OFFERED AT A REDUCED SALE PRICE INCLUDING BUT 12 NOT LIMITED TO: 13 A. SECURED AND MARKED WAITING AREAS OUTSIDE THE RETAIL PREMISES; 14 B. A FIRST COME-FIRST SERVED OR LOTTERY NUMBER ISSUE SYSTEM FOR GOODS 15 WHICH ARE LIMITED IN QUANTITY; AND 16 C. PLACEMENT OF CERTAIN LIMITED QUANTITY ITEMS IN RESTRICTED AREAS 17 WHICH ARE SECURED BY STAFF AND/OR OTHER SECURITY MEASURES SO AS TO ALLOW 18 FOR THE ORDERLY DISTRIBUTION OF SUCH ITEMS BY SALES ASSOCIATES ACCORDING 19 TO SET POLICIES AND PROCEDURES. 20 3. THE COMMISSIONER MAY MAKE AND PROMULGATE SUCH RULES AND REGULATIONS 21 AS HE OR SHE MAY DEEM NECESSARY FOR THE PROPER IMPLEMENTATION AND 22 ENFORCEMENT OF THIS SUBCHAPTER. 23 S 20-544 VIOLATIONS. 1. ANY PERSON WHO VIOLATES THE PROVISIONS OF THIS 24 SUBCHAPTER SHALL BE GUILTY OF A VIOLATION PUNISHABLE BY A FINE OF NOT 25 LESS THAN FIVE THOUSAND DOLLARS. ANY SUBSEQUENT VIOLATIONS SHALL BE 26 PUNISHABLE BY A FINE OF TEN THOUSAND DOLLARS. 27 2. ANY PERSON VIOLATING THIS SUBCHAPTER SHALL BE SUBJECT TO A CIVIL 28 PENALTY OF NOT LESS THAN FIVE THOUSAND DOLLARS. A PROCEEDING TO RECOVER 29 ANY CIVIL PENALTY PURSUANT TO THIS SUBCHAPTER SHALL BE COMMENCED BY THE 30 SERVICE OF A NOTICE OF HEARING THAT SHALL BE RETURNABLE TO THE ADMINIS- 31 TRATIVE TRIBUNAL OF THE DEPARTMENT. ANY SUBSEQUENT VIOLATIONS SHALL BE 32 PUNISHABLE BY A FINE OF TEN THOUSAND DOLLARS. 33 S 20-545 HEARING AUTHORITY. 1. NOTWITHSTANDING ANY OTHER PROVISION OF 34 LAW, THE DEPARTMENT SHALL BE AUTHORIZED UPON DUE NOTICE AND HEARING, TO 35 IMPOSE CIVIL PENALTIES FOR THE VIOLATION OF ANY PROVISION OF THIS 36 SUBCHAPTER AND ANY RULES PROMULGATED THEREUNDER. SUCH DEPARTMENT SHALL 37 HAVE THE POWER TO RENDER DECISIONS AND ORDERS AND TO IMPOSE CIVIL PENAL- 38 TIES NOT TO EXCEED THE AMOUNTS SPECIFIED IN SECTION 20-544 OF THIS 39 SUBCHAPTER FOR EACH SUCH VIOLATION. ALL PROCEEDINGS AUTHORIZED PURSUANT 40 TO THIS SECTION SHALL BE CONDUCTED IN ACCORDANCE WITH RULES PROMULGATED 41 BY THE COMMISSIONER. THE PENALTIES PROVIDED FOR IN SECTION 20-544 OF 42 THIS SUBCHAPTER SHALL BE IN ADDITION TO ANY OTHER REMEDIES OR PENALTIES 43 PROVIDED FOR THE ENFORCEMENT OF SUCH PROVISIONS UNDER ANY OTHER LAW 44 INCLUDING, BUT NOT LIMITED TO, CIVIL OR CRIMINAL ACTIONS OR PROCEEDINGS. 45 2. ALL SUCH PROCEEDINGS SHALL BE COMMENCED BY THE SERVICE OF A NOTICE 46 OF VIOLATION RETURNABLE TO THE ADMINISTRATIVE TRIBUNAL OF THE DEPARTMENT 47 OF CONSUMER AFFAIRS. THE COMMISSIONER SHALL PRESCRIBE THE FORM AND WORD- 48 ING OF NOTICES OF VIOLATION. THE NOTICE OF VIOLATION OR COPY THEREOF 49 WHEN FILLED IN AND SERVED SHALL CONSTITUTE NOTICE OF THE VIOLATION 50 CHARGED, AND, IF SWORN TO OR AFFIRMED, SHALL BE PRIMA FACIE EVIDENCE OF 51 THE FACTS CONTAINED THEREIN. 52 S 2. The general business law is amended by adding a new article 29-FF 53 to read as follows: 54 ARTICLE 29-FF 55 DOORBUSTER SALES 56 SECTION 596-A. DEFINITIONS. A. 1868 4 1 596-B. UNLAWFUL ADVERTISEMENT. 2 596-C. APPLICATION REQUIREMENTS. 3 596-D. RULES. 4 596-E. VIOLATIONS. 5 596-F. HEARING AUTHORITY. 6 S 596-A. DEFINITIONS. WHENEVER USED IN THIS ARTICLE, THE FOLLOWING 7 TERMS SHALL MEAN AND INCLUDE: (A) "DOORBUSTER SALE." A SALE OR AN OFFER 8 TO SELL TO THE PUBLIC, GOODS, WARES, AND MERCHANDISE OF ANY KIND AT A 9 SUBSTANTIALLY DISCOUNTED PRICE FOR A LIMITED TIME WHERE AT LEAST ONE OF 10 THE FOLLOWING FACTORS OCCUR: 11 (1) THE SALE FEATURES CERTAIN ITEMS AT A FURTHER REDUCED PRICE FOR A 12 LIMITED TIME ON THE DAY OF THE SALE; AND 13 (2) THE SALE FEATURES A LIMITED QUANTITY OF CERTAIN ITEMS AT A FURTHER 14 REDUCED PRICE TO ATTRACT USUALLY LARGER THAN ANTICIPATED CROWDS; AND 15 (3) LANGUAGE IS USED TO PROMOTE THE SALE WHICH ENTICES THE PUBLIC TO 16 WAIT IN LINE PRIOR TO THE RETAILER'S OPENING, INCLUDING BUT NOT LIMITED 17 TO "BLACK FRIDAY," "DOORBUSTER," AND "FIRST COME FIRST SERVED," OR THE 18 SALE IS ADVERTISED TO START EARLIER THAN THE RETAILER'S NORMAL BUSINESS 19 HOURS; AND 20 (4) DOORBUSTER SALES SHALL NOT INCLUDE "GOING OUT OF BUSINESS SALES" 21 AS DEFINED BY SECTION FIVE HUNDRED EIGHTY-ONE OF THIS CHAPTER. 22 (B) "LICENSING AUTHORITY." THE DEPARTMENT OR OFFICER OF ANY CITY, TOWN 23 OR VILLAGE ESTABLISHED FOR THE SPECIFIC PURPOSE OF ISSUING LICENSES, AND 24 WHERE THERE IS NO SUCH DEPARTMENT OR OFFICER, IT SHALL MEAN THE CLERK OF 25 SUCH CITY, TOWN OR VILLAGE. 26 S 596-B. UNLAWFUL ADVERTISEMENT. IT SHALL BE UNLAWFUL FOR ANY PERSON 27 TO ADVERTISE OR TO PUBLISH NOTICE PERTAINING TO OR TO CONDUCT A DOORBUS- 28 TER SALE WITHOUT FIRST OBTAINING A LICENSE ISSUED PURSUANT TO THIS ARTI- 29 CLE. 30 S 596-C. APPLICATION REQUIREMENTS. (A) ANY RETAILER DESIRING TO 31 CONDUCT A DOORBUSTER SALE AS DEFINED IN SECTION FIVE HUNDRED 32 NINETY-SIX-A OF THIS ARTICLE, SHALL FILE AN APPLICATION UNDER OATH TO 33 THE LICENSING AUTHORITY OF THE APPROPRIATE CITY, TOWN, OR VILLAGE IN 34 WHICH THE SALE IS TO BE HELD. ANY RETAILER DESIRING TO CONDUCT A DOOR- 35 BUSTER SALE LOCATED WITHIN ANY BOROUGH OF THE CITY OF NEW YORK SHALL 36 COMPLY WITH THE PROVISIONS SET FORTH WITHIN SUBCHAPTER THIRTY-THREE OF 37 CHAPTER TWO OF TITLE TWENTY OF THE ADMINISTRATIVE CODE OF THE CITY OF 38 NEW YORK. 39 (B) ALL APPLICATIONS FOR SUCH LICENSES SHALL BE FILED AT LEAST SIXTY 40 DAYS PRIOR TO THE DATE ON WHICH SUCH SALE IS TO COMMENCE. 41 (C) THE FEE FOR FILING SUCH APPLICATION SHALL BE ONE HUNDRED DOLLARS. 42 (D) IN ADDITION TO ANY OTHER INFORMATION REQUIRED, THE LICENSING 43 AUTHORITY SHALL REQUIRE THE FOLLOWING INFORMATION: (I) THE NAME AND 44 ADDRESS OF THE APPLICANT, WHETHER THE APPLICANT IS THE TRUE OWNER OF THE 45 GOODS, WARES OR MERCHANDISE TO BE SOLD, AND 46 (A) IF THE APPLICANT BE A PARTNERSHIP, THE NAMES AND ADDRESSES OF ALL 47 PARTNERS, OR 48 (B) IF THE APPLICANT BE A CORPORATION OR ASSOCIATION, THE DATE AND 49 PLACE OF INCORPORATION OR ORGANIZATION, THE ADDRESS OF THE PRINCIPAL 50 OFFICE WITHIN THE STATE, THE NAMES AND ADDRESSES OF ALL THE OFFICERS OF 51 THE APPLICANT AND WHETHER A CONTROLLING INTEREST IN THE CORPORATION OR 52 ASSOCIATION WAS TRANSFERRED WITHIN SIX MONTHS PRIOR TO THE DATE OF THE 53 FILING OF THE APPLICATION. 54 (II) THE NAME AND ADDRESS OF THE PERSON OR PERSONS WHO WILL BE IN 55 CHARGE AND RESPONSIBLE FOR THE CONDUCT OF SUCH SALE. A. 1868 5 1 (III) THE EXACT ADDRESS OF THE PLACE AT WHICH SUCH SALE IS TO BE 2 CONDUCTED AND THE LENGTH OF TIME THE APPLICANT HAS BEEN ENGAGED IN BUSI- 3 NESS AT SUCH LOCATION. 4 (IV) THE DATE AND TIME SUCH SALE IS TO BEGIN AND THE DURATION OF SUCH 5 SALE. 6 (V) THE NATURE OF THE OCCUPANCY WHERE SUCH SALE IS TO BE HELD, WHETHER 7 BY LEASE OR OTHERWISE, AND THE EFFECTIVE DATE OF TERMINATION OF SUCH 8 OCCUPANCY. 9 (VI) A STATEMENT OF THE DESCRIPTIVE NAME OF THE SALE. 10 (VII) A VALID AND ACCURATE FLOOR PLAN OF THE LOCATION AT WHICH SUCH 11 SALE IS TO BE CONDUCTED, WITH THE DOORS TO BE USED AS ENTRANCES TO AND 12 EXITS FROM THE PROPOSED SALE CLEARLY MARKED. 13 (VIII) A DETAILED PLAN FOR CROWD CONTROL THAT IS DESIGNED TO ENSURE 14 ORDERLY AND SAFE ENTRANCE INTO THE STORE, INCLUDING THE FOLLOWING INFOR- 15 MATION: 16 (A) THE CAPACITY OF THE LOCATION OF SUCH SALE; AND 17 (B) AN EXPECTATION OF THE NUMBER OF PEOPLE ANTICIPATED TO ATTEND SUCH 18 SALE; AND 19 (C) THE NUMBER OF PERSONNEL ASSIGNED TO MANAGE THE ENTRANCES TO THE 20 STORE; AND 21 (D) THE TIME AT WHICH CUSTOMERS WILL BE PERMITTED TO STAND IN LINE 22 PRIOR TO THE OPENING OF THE STORE; AND 23 (E) THE TOTAL NUMBER OF PERSONNEL ASSIGNED TO WORK FOR THE DURATION OF 24 SUCH SALE; AND 25 (F) ANY ADDITIONAL INFORMATION AS THE LICENSING AUTHORITY MAY REQUIRE. 26 (E) UPON COMPLIANCE WITH THE PROVISIONS OF THIS ARTICLE AND SUBJECT TO 27 A FINDING BY THE LICENSING AUTHORITY OF THE APPROPRIATE CITY, TOWN OR 28 VILLAGE IN WHICH THE DOORBUSTER SALE IS TO BE HELD, THAT THE CROWD 29 CONTROL PLAN IS ADEQUATE TO ENSURE THE PUBLIC'S SAFETY FOR THE DURATION 30 OF THE DOORBUSTER SALE, SUCH LICENSING AUTHORITY SHALL ISSUE A LICENSE 31 TO CONDUCT THE DOORBUSTER SALE, WITHIN FORTY-EIGHT HOURS AFTER 32 SUBMISSION OF THE APPLICATION, EXCLUSIVE OF SATURDAYS, SUNDAYS AND 33 PUBLIC HOLIDAYS. 34 S 596-D. RULES. (A) THE RETAILER SHALL ENSURE THAT ALL PERSONNEL SHALL 35 RECEIVE ADEQUATE TRAINING BY A LICENSED SECURITY GUARD RELATING TO CROWD 36 CONTROL, STORE SAFETY AND SALES PROCEDURES. THE LICENSED SECURITY GUARD 37 AND THE STORE MANAGER SHALL SIGN A LETTER OF CERTIFICATION FOR THE 38 EMPLOYEE TRAINED IN ORDER TO CERTIFY THAT THE EMPLOYEE HAS RECEIVED 39 PROPER TRAINING. 40 (B) THE RETAILER SHALL DEVELOP AND INSTITUTE STORE POLICIES AND PROCE- 41 DURES WHICH ARE DESIGNED TO PROMOTE THE FAIR AND ORDERLY SALE OF 42 PRODUCTS WHICH ARE BEING OFFERED AT A REDUCED SALE PRICE INCLUDING BUT 43 NOT LIMITED TO: 44 (1) SECURED AND MARKED WAITING AREAS OUTSIDE THE RETAIL PREMISES; 45 (2) A FIRST COME-FIRST SERVED OR LOTTERY NUMBER ISSUE SYSTEM FOR GOODS 46 WHICH ARE LIMITED IN QUANTITY; AND 47 (3) PLACEMENT OF CERTAIN LIMITED QUANTITY ITEMS IN RESTRICTED AREAS 48 WHICH ARE SECURED BY STAFF AND/OR OTHER SECURITY MEASURES SO AS TO ALLOW 49 FOR THE ORDERLY DISTRIBUTION OF SUCH ITEMS BY SALES ASSOCIATES ACCORDING 50 TO SET POLICIES AND PROCEDURES. 51 (C) THE LICENSING AUTHORITY OF THE APPROPRIATE CITY, TOWN OR VILLAGE 52 IN WHICH THE DOORBUSTER SALE IS TO BE HELD, MAY MAKE AND PROMULGATE SUCH 53 RULES AND REGULATIONS AS HE OR SHE MAY DEEM NECESSARY FOR THE PROPER 54 IMPLEMENTATION AND ENFORCEMENT OF THIS ARTICLE. 55 S 596-E. VIOLATIONS. (A) ANY PERSON WHO VIOLATES THE PROVISIONS OF 56 THIS ARTICLE SHALL BE GUILTY OF A VIOLATION PUNISHABLE BY A FINE OF NOT A. 1868 6 1 LESS THAN FIVE THOUSAND DOLLARS. ANY SUBSEQUENT VIOLATIONS SHALL BE 2 PUNISHABLE BY A FINE OF TEN THOUSAND DOLLARS. 3 (B) ANY PERSON VIOLATING THIS ARTICLE SHALL BE SUBJECT TO A CIVIL 4 PENALTY OF NOT LESS THAN FIVE THOUSAND DOLLARS. A PROCEEDING TO RECOVER 5 ANY CIVIL PENALTY PURSUANT TO THIS ARTICLE SHALL BE COMMENCED BY THE 6 SERVICE OF A NOTICE OF HEARING THAT SHALL BE RETURNABLE TO THE LICENSING 7 AUTHORITY OF THE APPROPRIATE CITY, TOWN OR VILLAGE IN WHICH THE DOORBUS- 8 TER SALE IS TO BE HELD. ANY SUBSEQUENT VIOLATIONS SHALL BE PUNISHABLE 9 BY A FINE OF TEN THOUSAND DOLLARS. 10 S 596-F. HEARING AUTHORITY. (A) NOTWITHSTANDING ANY OTHER PROVISION OF 11 LAW, THE LICENSING AUTHORITY OF THE APPROPRIATE CITY, TOWN OR VILLAGE IN 12 WHICH THE DOORBUSTER SALE IS TO BE HELD, SHALL BE AUTHORIZED UPON DUE 13 NOTICE AND HEARING, TO IMPOSE CIVIL PENALTIES FOR THE VIOLATION OF ANY 14 PROVISION OF THIS ARTICLE AND ANY RULES PROMULGATED THEREUNDER. SUCH 15 LICENSING AUTHORITY SHALL HAVE THE POWER TO RENDER DECISIONS AND ORDERS 16 AND TO IMPOSE CIVIL PENALTIES NOT TO EXCEED THE AMOUNTS SPECIFIED IN 17 SECTION FIVE HUNDRED NINETY-SIX-E OF THIS ARTICLE FOR EACH SUCH 18 VIOLATION. ALL PROCEEDINGS AUTHORIZED PURSUANT TO THIS SECTION SHALL BE 19 CONDUCTED IN ACCORDANCE WITH RULES PROMULGATED BY SUCH LICENSING AUTHOR- 20 ITY. THE PENALTIES PROVIDED FOR IN SECTION FIVE HUNDRED NINETY-SIX-E OF 21 THIS ARTICLE SHALL BE IN ADDITION TO ANY OTHER REMEDIES OR PENALTIES 22 PROVIDED FOR THE ENFORCEMENT OF SUCH PROVISIONS UNDER ANY OTHER LAW 23 INCLUDING, BUT NOT LIMITED TO, CIVIL OR CRIMINAL ACTIONS OR PROCEEDINGS. 24 (B) ALL SUCH PROCEEDINGS SHALL BE COMMENCED BY THE SERVICE OF A NOTICE 25 OF VIOLATION RETURNABLE TO THE LICENSING AUTHORITY. SUCH LICENSING 26 AUTHORITY SHALL PRESCRIBE THE FORM AND WORDING OF NOTICES OF VIOLATION. 27 THE NOTICE OF VIOLATION OR COPY THEREOF WHEN FILLED IN AND SERVED SHALL 28 CONSTITUTE NOTICE OF THE VIOLATION CHARGED, AND, IF SWORN TO OR 29 AFFIRMED, SHALL BE PRIMA FACIE EVIDENCE OF THE FACTS CONTAINED THEREIN. 30 S 3. This act shall take effect immediately.