Bill Text: NY A06319 | 2023-2024 | General Assembly | Introduced
Bill Title: Establishes consumers' foundational data privacy rights; creates oversight mechanisms; establishes enforcement mechanisms; establishes the privacy and security victims relief fund.
Spectrum: Partisan Bill (Democrat 1-0)
Status: (Introduced) 2024-01-03 - referred to science and technology [A06319 Detail]
Download: New_York-2023-A06319-Introduced.html
STATE OF NEW YORK ________________________________________________________________________ 6319 2023-2024 Regular Sessions IN ASSEMBLY April 3, 2023 ___________ Introduced by M. of A. SOLAGES -- read once and referred to the Commit- tee on Science and Technology AN ACT to amend the general business law, in relation to establishing consumers' foundational data privacy rights, creating oversight mech- anisms, and establishing enforcement mechanisms; and to amend the state finance law, in relation to establishing the privacy and securi- ty victims relief fund The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. The general business law is amended by adding a new article 2 45 to read as follows: 3 ARTICLE 45 4 DATA PRIVACY AND PROTECTION 5 Title I. Short title and definitions (§§ 1500--1501). 6 Title II. Duty of loyalty (§§ 1510--1513). 7 Title III. Consumer data rights (§§ 1520--1529). 8 Title IV. Corporate accountability (§§ 1540--1544). 9 Title V. Enforcement, applicability, and miscellaneous (§§ 10 1550--1554). 11 TITLE I 12 SHORT TITLE AND DEFINITIONS 13 Section 1500. Short title. 14 1501. Definitions. 15 § 1500. Short title. This article shall be known and may be cited as 16 the "American Data Privacy and Protection Act". 17 § 1501. Definitions. As used in this article: 18 1. (a) "Affirmative express consent" means an affirmative act by an 19 individual that clearly communicates the individual's freely given, EXPLANATION--Matter in italics (underscored) is new; matter in brackets [] is old law to be omitted. LBD09996-01-3A. 6319 2 1 specific, and unambiguous authorization for an act or practice after 2 having been informed, in response to a specific request from a covered 3 entity that meets the requirements of paragraph (b) of this subdivision. 4 (b) The requirements of this paragraph with respect to a request from 5 a covered entity to an individual are the following: 6 (i) The request is provided to the individual in a clear and conspicu- 7 ous standalone disclosure made through the primary medium used to offer 8 the covered entity's product or service, or only if the product or 9 service is not offered in a medium that permits the making of the 10 request under this paragraph, another medium regularly used in conjunc- 11 tion with the covered entity's product or service. 12 (ii) The request includes a description of the processing purpose for 13 which the individual's consent is sought and: 14 (A) clearly states the specific categories of covered data that the 15 covered entity shall collect, process, and transfer necessary to effec- 16 tuate the processing purpose; and 17 (B) includes a prominent heading and is written in easy-to-understand 18 language that would enable a reasonable individual to identify and 19 understand the processing purpose for which consent is sought and the 20 covered data to be collected, processed, or transferred by the covered 21 entity for such processing purpose. 22 (iii) The request clearly explains the individual's applicable rights 23 related to consent. 24 (iv) The request is made in a manner reasonably accessible to and 25 usable by individuals with disabilities. 26 (v) The request is made available to the individual in each covered 27 language in which the covered entity provides a product or service for 28 which authorization is sought. 29 (vi) The option to refuse consent shall be at least as prominent as 30 the option to accept, and the option to refuse consent shall take the 31 same number of steps or fewer as the option to accept. 32 (vii) Processing or transferring any covered data collected pursuant 33 to affirmative express consent for a different processing purpose than 34 that for which affirmative express consent was obtained shall require 35 affirmative express consent for the subsequent processing purpose. 36 (c) A covered entity may not infer that an individual has provided 37 affirmative express consent to an act or practice from the inaction of 38 the individual or the individual's continued use of a service or product 39 provided by the covered entity. 40 (d) A covered entity may not obtain or attempt to obtain the affirma- 41 tive express consent of an individual through: 42 (i) the use of any false, fictitious, fraudulent, or materially 43 misleading statement or representation; or 44 (ii) the design, modification, or manipulation of any user interface 45 with the purpose or substantial effect of obscuring, subverting, or 46 impairing a reasonable individual's autonomy, decision making, or choice 47 to provide such consent or any covered data. 48 2. "Authentication" means the process of verifying an individual or 49 entity for security purposes. 50 3. (a) "Biometric information" means any covered data generated from 51 the technological processing of an individual's unique biological, phys- 52 ical, or physiological characteristics that is linked or reasonably 53 linkable to an individual, including: 54 (i) fingerprints; 55 (ii) voice prints; 56 (iii) iris or retina scans;A. 6319 3 1 (iv) facial or hand mapping, geometry, or templates; or 2 (v) gait or personally identifying physical movements. 3 (b) "Biometric information" does not include: 4 (i) a digital or physical photograph; 5 (ii) an audio or video recording; or 6 (iii) data generated from a digital or physical photograph, or an 7 audio or video recording, that cannot be used to identify an individual. 8 4. "Collect" and "collection" mean buying, renting, gathering, obtain- 9 ing, receiving, accessing, or otherwise acquiring covered data by any 10 means. 11 5. "Control" means, with respect to an entity: 12 (a) ownership of, or the power to vote, more than fifty percent of the 13 outstanding shares of any class of voting security of the entity; 14 (b) control over the election of a majority of the directors of the 15 entity (or of individuals exercising similar functions); or 16 (c) the power to exercise a controlling influence over the management 17 of the entity. 18 6. "Covered algorithm" means a computational process that uses machine 19 learning, natural language processing, artificial intelligence tech- 20 niques, or other computational processing techniques of similar or 21 greater complexity and that makes a decision or facilitates human deci- 22 sion-making with respect to covered data, including to determine the 23 provision of products or services or to rank, order, promote, recommend, 24 amplify, or similarly determine the delivery or display of information 25 to an individual. 26 7. (a) "Covered data" means information that identifies or is linked 27 or reasonably linkable, alone or in combination with other information, 28 to an individual or a device that identifies or is linked or reasonably 29 linkable to an individual, and may include derived data and unique 30 persistent identifiers. 31 (b) "Covered data" does not include: 32 (i) de-identified data; 33 (ii) employee data; 34 (iii) publicly available information; or 35 (iv) inferences made exclusively from multiple independent sources of 36 publicly available information that do not reveal sensitive covered data 37 with respect to an individual. 38 8. (a) "Covered entity": 39 (i) means any entity or any person, other than an individual acting in 40 a non-commercial context, that alone or jointly with others determines 41 the purposes and means of collecting, processing, or transferring 42 covered data and: 43 (A) is subject to the Federal Trade Division Act (15 U.S.C. 41 et 44 seq.); 45 (B) is a common carrier subject to the Communications Act of 1934 (47 46 U.S.C. 151 et seq.) and all acts amendatory thereof and supplementary 47 thereto; or 48 (C) is an organization not organized to carry on business for its own 49 profit or that of its members; and 50 (ii) includes any entity or person that controls, is controlled by, or 51 is under common control with the covered entity. 52 (b) "Covered entity" does not include: 53 (i) a federal, state, tribal, territorial, or local government entity 54 such as a body, authority, board, bureau, division, district, agency, or 55 political subdivision of the federal government or a state, tribal, 56 territorial, or local government;A. 6319 4 1 (ii) a person or an entity that is collecting, processing, or trans- 2 ferring covered data on behalf of a federal, state, tribal, territorial, 3 or local government entity, in so far as such person or entity is acting 4 as a service provider to the government entity; or 5 (iii) an entity that serves as a designated nonprofit, national 6 resource center, and clearinghouse to provide assistance to victims, 7 families, child-serving professionals, and the general public on missing 8 and exploited children issues. 9 (c) An entity shall not be considered to be a covered entity for 10 purposes of this article in so far as the entity is acting as a service 11 provider as defined in subdivision thirty of this section. 12 9. "Covered language" means the ten languages with the most users in 13 the United States, according to the most recent United States Census. 14 10. "Covered minor" means an individual under the age of seventeen. 15 11. "De-identified data" means information that does not identify and 16 is not linked or reasonably linkable to a distinct individual or a 17 device, regardless of whether the information is aggregated, and if the 18 covered entity or service provider: 19 (a) takes reasonable technical measures to ensure that the information 20 cannot, at any point, be used to re-identify any individual or device 21 that identifies or is linked or reasonably linkable to an individual; 22 (b) publicly commits in a clear and conspicuous manner: 23 (i) to process and transfer the information solely in a de-identified 24 form without any reasonable means for re-identification; and 25 (ii) to not attempt to re-identify the information with any individual 26 or device that identifies or is linked or reasonably linkable to an 27 individual; and 28 (c) contractually obligates any person or entity that receives the 29 information from the covered entity or service provider: 30 (i) to comply with all of the provisions of this paragraph with 31 respect to the information; and 32 (ii) to require that such contractual obligations be included contrac- 33 tually in all subsequent instances for which the data may be received. 34 12. "Derived data" means covered data that is created by the deriva- 35 tion of information, data, assumptions, correlations, inferences, 36 predictions, or conclusions from facts, evidence, or another source of 37 information or data about an individual or an individual's device. 38 13. "Device" means any electronic equipment capable of collecting, 39 processing, or transferring covered data that is used by one or more 40 individuals. 41 14. "Division" means the division of consumer protection. 42 15. "Employee" means an individual who is an employee, director, offi- 43 cer, staff member individual working as an independent contractor that 44 is not a service provider, trainee, volunteer, or intern of an employer, 45 regardless of whether such individual is paid, unpaid, or employed on a 46 temporary basis. 47 16. "Employee data" means: 48 (a) information relating to a job applicant collected by a covered 49 entity acting as a prospective employer of such job applicant in the 50 course of the application, or hiring process, if such information is 51 collected, processed, or transferred by the prospective employer solely 52 for purposes related to the employee's status as a current or former job 53 applicant of such employer; 54 (b) information processed by an employer relating to an employee who 55 is acting in a professional capacity for the employer, provided that 56 such information is collected, processed, or transferred solely forA. 6319 5 1 purposes related to such employee's professional activities on behalf of 2 the employer; 3 (c) the business contact information of an employee, including the 4 employee's name, position or title, business telephone number, business 5 address, or business email address that is provided to an employer by an 6 employee who is acting in a professional capacity, if such information 7 is collected, processed, or transferred solely for purposes related to 8 such employee's professional activities on behalf of the employer; 9 (d) emergency contact information collected by an employer that 10 relates to an employee of that employer, if such information is 11 collected, processed, or transferred solely for the purpose of having an 12 emergency contact on file for the employee and for processing or trans- 13 ferring such information in case of an emergency; or 14 (e) information relating to an employee (or a spouse, dependent, other 15 covered family member, or beneficiary of such employee) that is neces- 16 sary for the employer to collect, process, or transfer solely for the 17 purpose of administering benefits to which such employee (or spouse, 18 dependent, other covered family member, or beneficiary of such employee) 19 is entitled on the basis of the employee's position with that employer. 20 17. "Executive agency" means any department, board, bureau, commis- 21 sion, division, office, council, committee or officer of the state, a 22 public benefit corporation or public authority at least one of whose 23 members is appointed by the governor. 24 18. "First party advertising or marketing" means advertising or 25 marketing conducted by a first party either through direct communi- 26 cations with a user such as direct mail, email, or text message communi- 27 cations, or advertising or marketing conducted entirely within the 28 first-party context, such as in a physical location operated by the 29 first party, or on a website or app operated by the first party. 30 19. "Genetic information" means any covered data, regardless of its 31 format, that concerns an individual's genetic characteristics, includ- 32 ing: 33 (a) raw sequence data that results from the sequencing of the 34 complete, or a portion of the, extracted deoxyribonucleic acid (DNA) of 35 an individual; or 36 (b) genotypic and phenotypic information that results from analyzing 37 raw sequence data described in paragraph (a) of this subdivision. 38 20. "Individual" means a natural person residing in the state. 39 21. (a) "Knowledge" means: 40 (i) with respect to a covered entity that is a covered high-impact 41 social media company, the entity knew or should have known the individ- 42 ual was a covered minor; 43 (ii) with respect to a covered entity or service provider that is a 44 large data holder, and otherwise is not a covered high-impact social 45 media company, that the covered entity knew or acted in willful disre- 46 gard of the fact that the individual was a covered minor; and 47 (iii) with respect to a covered entity or service provider that does 48 not meet the requirements of subparagraph (i) or (ii) of this paragraph, 49 actual knowledge. 50 (b) For purposes of this subdivision, the term "covered high-impact 51 social media company" means a covered entity that provides any inter- 52 net-accessible platform where: 53 (i) such covered entity generates three billion dollars or more in 54 annual revenue;A. 6319 6 1 (ii) such platform has three hundred million or more monthly active 2 users for not fewer than three of the preceding twelve months on the 3 online product or service of such covered entity; and 4 (iii) such platform constitutes an online product or service that is 5 primarily used by users to access or share, user-generated content. 6 22. (a) "Large data holder" means a covered entity or service provider 7 that, in the most recent calendar year: 8 (i) had annual gross revenues of two hundred fifty million dollars or 9 more; and 10 (ii) collected, processed, or transferred: 11 (A) the covered data of more than five million individuals or devices 12 that identify or are linked or reasonably linkable to one or more indi- 13 viduals, excluding covered data collected and processed solely for the 14 purpose of initiating, rendering, billing for, finalizing, completing, 15 or otherwise collecting payment for a requested product or service; and 16 (B) the sensitive covered data of more than two hundred thousand indi- 17 viduals or devices that identify or are linked or reasonably linkable to 18 one or more individuals. 19 (b) "Large data holder" does not include any instance in which the 20 covered entity or service provider would qualify as a large data holder 21 solely on the basis of collecting or processing: 22 (i) personal email addresses; 23 (ii) personal telephone numbers; or 24 (iii) log-in information of an individual or device to allow the indi- 25 vidual or device to log in to an account administered by the covered 26 entity or service provider. 27 (c) For purposes of determining whether any covered entity or service 28 provider is a large data holder, the term "revenue", with respect to any 29 covered entity or service provider that is not organized to carry on 30 business for its own profit or that of its members: 31 (i) means the gross receipts the covered entity or service provider 32 received, in whatever form, from all sources, without subtracting any 33 costs or expenses; and 34 (ii) includes contributions, gifts, grants, dues or other assessments, 35 income from investments, and proceeds from the sale of real or personal 36 property. 37 23. "Market research" means the collection, processing, or transfer of 38 covered data as reasonably necessary and proportionate to investigate 39 the market for or marketing of products, services, or ideas, where the 40 covered data is not: 41 (a) integrated into any product or service; 42 (b) otherwise used to contact any individual or individual's device; 43 or 44 (c) used to advertise or market to any individual or individual's 45 device. 46 24. "Material" means, with respect to an act, practice, or represen- 47 tation of a covered entity (including a representation made by the 48 covered entity in a privacy policy or similar disclosure to individuals) 49 involving the collection, processing, or transfer of covered data, that 50 such act, practice, or representation is likely to affect a reasonable 51 individual's decision or conduct regarding a product or service. 52 25. (a) "Precise geolocation information" means information that is 53 derived from a device or technology that reveals the past or present 54 physical location of an individual or device that identifies or is 55 linked or reasonably linkable to one or more individuals, with suffi- 56 cient precision to identify street level location information of anA. 6319 7 1 individual or device or the location of an individual or device within a 2 range of eighteen hundred fifty feet or less. 3 (b) "Precise geolocation information" does not include geolocation 4 information identifiable or derived solely from the visual content of a 5 legally obtained image, including the location of the device that 6 captured such image. 7 26. "Process" means to conduct or direct any operation or set of oper- 8 ations performed on covered data, including analyzing, organizing, 9 structuring, retaining, storing, using, or otherwise handling covered 10 data. 11 27. "Processing purpose" means a reason for which a covered entity or 12 service provider collects, processes, or transfers covered data that is 13 specific and granular enough for a reasonable individual to understand 14 the material facts of how and why the covered entity or service provider 15 collects, processes, or transfers the covered data. 16 28. (a) "Publicly available information" means any information that a 17 covered entity or service provider has a reasonable basis to believe has 18 been lawfully made available to the general public from: 19 (i) federal, state, or local government records, if the covered entity 20 collects, processes, and transfers such information in accordance with 21 any restrictions or terms of use placed on the information by the rele- 22 vant government entity; 23 (ii) widely distributed media; 24 (iii) a website or online service made available to all members of the 25 public, for free or for a fee, including where all members of the 26 public, for free or for a fee, can log in to the website or online 27 service; 28 (iv) a disclosure that has been made to the general public as required 29 by federal, state, or local law; or 30 (v) the visual observation of the physical presence of an individual 31 or a device in a public place, not including data collected by a device 32 in the individual's possession. 33 (b)(i) For purposes of this paragraph, information from a website or 34 online service is not available to all members of the public if the 35 individual who made the information available via the website or online 36 service has restricted the information to a specific audience. 37 (ii) "Publicly available information" does not include: 38 (A) any obscene visual depiction (as defined in section 1460 of title 39 18, United States Code); 40 (B) any inference made exclusively from multiple independent sources 41 of publicly available information that reveals sensitive covered data 42 with respect to an individual; 43 (C) biometric information; 44 (D) publicly available information that has been combined with covered 45 data; 46 (E) genetic information, unless otherwise made available by the indi- 47 vidual to whom the information pertains as described in subparagraph 48 (ii) or (iii) of paragraph (a) of this subdivision; or 49 (F) intimate images known to be nonconsensual. 50 29. (a) "Sensitive covered data" means the following types of covered 51 data: 52 (i) A government-issued identifier, such as a social security number, 53 passport number, or driver's license number, that is not required by law 54 to be displayed in public.A. 6319 8 1 (ii) Any information that describes or reveals the past, present, or 2 future physical health, mental health, disability, diagnosis, or health- 3 care condition or treatment of an individual. 4 (iii) A financial account number, debit card number, credit card 5 number, or information that describes or reveals the income level or 6 bank account balances of an individual, except that the last four digits 7 of a debit or credit card number shall not be deemed sensitive covered 8 data. 9 (iv) Biometric information. 10 (v) Genetic information. 11 (vi) Precise geolocation information. 12 (vii) An individual's private communications such as voicemails, 13 emails, texts, direct messages, or mail, or information identifying the 14 parties to such communications, voice communications, video communi- 15 cations, and any information that pertains to the transmission of such 16 communications, including telephone numbers called, telephone numbers 17 from which calls were placed, the time calls were made, call duration, 18 and location information of the parties to the call, unless the covered 19 entity or a service provider acting on behalf of the covered entity is 20 the sender or an intended recipient of the communication. Communi- 21 cations are not private for purposes of this clause if such communi- 22 cations are made from or to a device provided by an employer to an 23 employee insofar as such employer provides conspicuous notice that such 24 employer may access such communications. 25 (viii) Account or device log-in credentials, or security or access 26 codes for an account or device. 27 (ix) Information identifying the sexual behavior of an individual in a 28 manner inconsistent with the individual's reasonable expectation regard- 29 ing the collection, processing, or transfer of such information. 30 (x) Calendar information, address book information, phone or text 31 logs, photos, audio recordings, or videos, maintained for private use by 32 an individual, regardless of whether such information is stored on the 33 individual's device or is accessible from that device and is backed up 34 in a separate location. Such information is not sensitive for purposes 35 of this paragraph if such information is sent from or to a device 36 provided by an employer to an employee insofar as such employer provides 37 conspicuous notice that it may access such information. 38 (xi) A photograph, film, video recording, or other similar medium that 39 shows the naked or undergarment-clad private area of an individual. 40 (xii) Information revealing the video content requested or selected by 41 an individual collected by a covered entity that is not a provider of a 42 service described in subdivision four of section fifteen hundred eleven 43 of this article. This subparagraph does not include covered data used 44 solely for transfers for independent video measurement. 45 (xiii) Information about an individual when the covered entity or 46 service provider has knowledge that the individual is a covered minor. 47 (xiv) An individual's race, color, ethnicity, religion, or union 48 membership. 49 (xv) Information identifying an individual's online activities over 50 time and across third party websites or online services. 51 (xvi) Any other covered data collected, processed, or transferred for 52 the purpose of identifying the types of covered data listed in subpara- 53 graphs (i) through (xv) of this paragraph. 54 (b) The director of the division of consumer protection may promulgate 55 rules and regulations to include in the definition of "sensitive covered 56 data" any other type of covered data that may require a similar level ofA. 6319 9 1 protection as the types of covered data listed in subparagraphs (i) 2 through (xvi) of paragraph (a) of this subdivision as a result of any 3 new method of collecting, processing, or transferring covered data. 4 30. (a) "Service provider" means a person or entity that: 5 (i) collects, processes, or transfers covered data on behalf of, and 6 at the direction of, a covered entity or a federal, state, tribal, 7 territorial, or local government entity; and 8 (ii) receives covered data from or on behalf of a covered entity or a 9 federal, state, tribal, territorial, or local government entity. 10 (b) A service provider that receives service provider data from anoth- 11 er service provider as permitted under this article shall be treated as 12 a service provider under this article with respect to such data. 13 31. "Service provider data" means covered data that is collected or 14 processed by or has been transferred to a service provider by or on 15 behalf of a covered entity, a federal, state, tribal, territorial, or 16 local government entity, or another service provider for the purpose of 17 allowing the service provider to whom such covered data is transferred 18 to perform a service or function on behalf of, and at the direction of, 19 such covered entity or federal, state, tribal, territorial, or local 20 government entity. 21 32. The term "state privacy authority" means the director of the divi- 22 sion of consumer protection. 23 33. "Substantial privacy risk" means the collection, processing, or 24 transfer of covered data in a manner that may result in any reasonably 25 foreseeable substantial physical injury, economic injury, highly offen- 26 sive intrusion into the privacy expectations of a reasonable individual 27 under the circumstances, or discrimination on the basis of race, color, 28 religion, national origin, sex, or disability. 29 34. (a) "Targeted advertising" means presenting to an individual or 30 device identified by a unique identifier, or groups of individuals or 31 devices identified by unique identifiers, an online advertisement that 32 is selected based on known or predicted preferences, characteristics, or 33 interests associated with the individual or a device identified by a 34 unique identifier; and 35 (b) "Targeted advertising" does not include: 36 (i) advertising or marketing to an individual or an individual's 37 device in response to the individual's specific request for information 38 or feedback; 39 (ii) contextual advertising, which is when an advertisement is 40 displayed based on the content in which the advertisement appears and 41 does not vary based on who is viewing the advertisement; or 42 (iii) processing covered data solely for measuring or reporting adver- 43 tising or content, performance, reach, or frequency, including independ- 44 ent measurement. 45 35. (a) "Third party" means any person or entity, including a covered 46 entity, that: 47 (i) collects, processes, or transfers covered data that the person or 48 entity did not collect directly from the individual linked or linkable 49 to such covered data; and 50 (ii) is not a service provider with respect to such data; and 51 (b) Third party does not include a person or entity that collects 52 covered data from another entity if the two entities are related by 53 common ownership or corporate control, but only if a reasonable consum- 54 er's reasonable expectation would be that such entities share informa- 55 tion. 56 36. (a) "Third-party collecting entity":A. 6319 10 1 (i) means a covered entity whose principal source of revenue is 2 derived from processing or transferring covered data that the covered 3 entity did not collect directly from the individuals linked or linkable 4 to the covered data; and 5 (ii) does not include a covered entity insofar as such entity proc- 6 esses employee data collected by and received from a third party 7 concerning any individual who is an employee of the third party for the 8 sole purpose of such third party providing benefits to the employee. 9 (b) For purposes of this subdivision, the term "principal source of 10 revenue" means, for the prior twelve-month period, either: 11 (i) more than fifty percent of all revenue of the covered entity; or 12 (ii) obtaining revenue from processing or transferring the covered 13 data of more than five million individuals that the covered entity did 14 not collect directly from the individuals linked or linkable to the 15 covered data. 16 (c) An entity may not be considered to be a third-party collecting 17 entity for purposes of this article if the entity is acting as a service 18 provider. 19 37. "Third party data" means covered data that has been transferred to 20 a third party. 21 38. "Transfer" means to disclose, release, disseminate, make avail- 22 able, license, rent, or share covered data orally, in writing, electron- 23 ically, or by any other means. 24 39. "Unique identifier": 25 (a) means an identifier to the extent that such identifier is reason- 26 ably linkable to an individual or device that identifies or is linked or 27 reasonably linkable to one or more individuals, including a device iden- 28 tifier, internet protocol address, cookie, beacon, pixel tag, mobile ad 29 identifier, or similar technology, customer number, unique pseudonym, 30 user alias, telephone number, or other form of persistent or probabilis- 31 tic identifier that is linked or reasonably linkable to an individual or 32 device; and 33 (b) does not include an identifier assigned by a covered entity for 34 the specific purpose of giving effect to an individual's exercise of 35 affirmative express consent or opt-outs of the collection, processing, 36 and transfer of covered data pursuant to section fifteen hundred twen- 37 ty-three of this article or otherwise limiting the collection, process- 38 ing, or transfer of such information. 39 40. "Widely distributed media" means information that is available to 40 the general public, including information from a telephone book or 41 online directory, a television, internet, or radio program, the news 42 media, or an internet site that is available to the general public on an 43 unrestricted basis, but does not include an obscene visual depiction (as 44 defined in section 1460 of title 18, United States Code). 45 TITLE II 46 DUTY OF LOYALTY 47 Section 1510. Data minimization. 48 1511. Loyalty duties. 49 1512. Privacy by design. 50 1513. Loyalty to individuals with respect to pricing. 51 § 1510. Data minimization. 1. A covered entity may not collect, proc- 52 ess, or transfer covered data unless the collection, processing, or 53 transfer is limited to what is reasonably necessary and proportionate 54 to: 55 (a) provide or maintain a specific product or service requested by the 56 individual to whom the data pertains; orA. 6319 11 1 (b) effect a purpose permitted under subdivision two of this section. 2 2. A covered entity may collect, process, or transfer covered data for 3 any of the following purposes if the collection, processing, or transfer 4 is limited to what is reasonably necessary and proportionate to such 5 purpose: 6 (a) To initiate, manage, or complete a transaction or fulfill an order 7 for specific products or services requested by an individual, including 8 any associated routine administrative, operational, and account-servic- 9 ing activity such as billing, shipping, delivery, storage, and account- 10 ing. 11 (b) With respect to covered data previously collected in accordance 12 with this article, notwithstanding this exception: 13 (i) to process such data as necessary to perform system maintenance or 14 diagnostics; 15 (ii) to develop, maintain, repair, or enhance a product or service for 16 which such data was collected; 17 (iii) to conduct internal research or analytics to improve a product 18 or service for which such data was collected; 19 (iv) to perform inventory management or reasonable network management; 20 (v) to protect against spam; or 21 (vi) to debug or repair errors that impair the functionality of a 22 service or product for which such data was collected. 23 (c) To authenticate users of a product or service. 24 (d) To fulfill a product or service warranty. 25 (e) To prevent, detect, protect against, or respond to a security 26 incident. For purposes of this paragraph, security is defined as network 27 security and physical security and life safety, including an intrusion 28 or trespass, medical alerts, fire alarms, and access control security. 29 (f) To prevent, detect, protect against, or respond to fraud, harass- 30 ment, or illegal activity. For purposes of this paragraph, the term 31 "illegal activity" means a violation of a federal, state, or local law 32 punishable as a felony or misdemeanor that can directly harm. 33 (g) To comply with a legal obligation imposed by federal, tribal, 34 local, or state law, or to investigate, establish, prepare for, exer- 35 cise, or defend legal claims involving the covered entity or service 36 provider. 37 (h) To prevent an individual, or group of individuals, from suffering 38 harm where the covered entity or service provider believes in good faith 39 that the individual, or group of individuals, is at risk of death, seri- 40 ous physical injury, or other serious health risk. 41 (i) To effectuate a product recall pursuant to federal or state law. 42 (j) (i) To conduct a public or peer-reviewed scientific, historical, 43 or statistical research project that: 44 (A) is in the public interest; and 45 (B) adheres to all relevant laws and regulations governing such 46 research, including regulations for the protection of human subjects, or 47 is excluded from criteria of the institutional review board. 48 (ii) Not later than eighteen months after the effective date of this 49 article, the division should issue guidelines to help covered entities 50 ensure the privacy of affected users and the security of covered data, 51 particularly as data is being transferred to and stored by researchers. 52 Such guidelines should consider risks as they pertain to projects using 53 covered data with special considerations for projects that are exempt 54 under part 46 of title 45, Code of Federal Regulations (Protection of 55 Human Subjects under United States Law) (or any successor regulation) or 56 are excluded from the criteria for institutional review board review.A. 6319 12 1 (k) To deliver a communication that is not an advertisement to an 2 individual, if the communication is reasonably anticipated by the indi- 3 vidual within the context of the individual's interactions with the 4 covered entity. 5 (l) To deliver a communication at the direction of an individual 6 between such individual and one or more individuals or entities. 7 (m) To transfer assets to a third party in the context of a merger, 8 acquisition, bankruptcy, or similar transaction when the third party 9 assumes control, in whole or in part, of the covered entity's assets, 10 only if the covered entity, in a reasonable time prior to such transfer, 11 provides each affected individual with: 12 (i) a notice describing such transfer, including the name of the enti- 13 ty or entities receiving the individual's covered data and their privacy 14 policies as described in section fifteen hundred twenty-one of this 15 article; and 16 (ii) a reasonable opportunity to withdraw any previously given 17 consents in accordance with the requirements of affirmative express 18 consent under this article related to the individual's covered data and 19 a reasonable opportunity to request the deletion of the individual's 20 covered data, as described in section fifteen hundred twenty-two of this 21 article. 22 (n) To ensure the data security and integrity of covered data, as 23 described in section fifteen hundred twenty-seven of this article. 24 (o) With respect to covered data previously collected in accordance 25 with this article, a service provider acting at the direction of a 26 government entity, or a service provided to a government entity by a 27 covered entity, and only insofar as authorized by statute, to prevent, 28 detect, protect against or respond to a public safety incident, includ- 29 ing trespass, natural disaster, or national security incident. This 30 paragraph does not permit, however, the transfer of covered data for 31 payment or other valuable consideration to a government entity. 32 (p) With respect to covered data collected in accordance with this 33 article, notwithstanding this exception, to process such data as neces- 34 sary to provide first party advertising or marketing of products or 35 services provided by the covered entity for individuals who are not-cov- 36 ered minors. 37 (q) With respect to covered data previously collected in accordance 38 with this article, notwithstanding this exception and provided such 39 collection, processing, and transferring otherwise complies with the 40 requirements of this article, including subdivision three of section 41 fifteen hundred twenty-three of this article, to provide targeted adver- 42 tising. 43 3. The division shall issue guidance regarding what is reasonably 44 necessary and proportionate to comply with this section. Such guidance 45 shall take into consideration: 46 (a) the size of, and the nature, scope, and complexity of the activ- 47 ities engaged in by, the covered entity, including whether the covered 48 entity is a large data holder, nonprofit organization, covered entity 49 meeting the requirements of section fifteen hundred twenty-eight of this 50 article, third party, or third-party collecting entity; 51 (b) the sensitivity of covered data collected, processed, or trans- 52 ferred by the covered entity; 53 (c) the volume of covered data collected, processed, or transferred by 54 the covered entity; and 55 (d) the number of individuals and devices to which the covered data 56 collected, processed, or transferred by the covered entity relates.A. 6319 13 1 4. A covered entity or service provider may not engage in deceptive 2 advertising or marketing with respect to a product or service offered to 3 an individual. 4 5. Nothing in this article shall be construed to limit or diminish 5 First Amendment freedoms guaranteed under the Constitution of the United 6 States or under the state constitution. 7 § 1511. Loyalty duties. 1. Notwithstanding the provisions of section 8 fifteen hundred ten of this title, and unless an exception applies, with 9 respect to covered data, a covered entity or service provider may not: 10 (a) collect, process, or transfer a social security number, except 11 when necessary to facilitate an extension of credit, authentication, 12 fraud and identity fraud detection and prevention, the payment or 13 collection of taxes, the enforcement of a contract between parties, or 14 the prevention, investigation, or prosecution of fraud or illegal activ- 15 ity, or as otherwise required by federal, state, or local law; 16 (b) collect or process sensitive covered data, except where such 17 collection or processing is strictly necessary to provide or maintain a 18 specific product or service requested by the individual to whom the 19 covered data pertains, or is strictly necessary to effect a purpose 20 enumerated in paragraphs (a) through (l) and (n) through (o) of subdivi- 21 sion two of section fifteen hundred ten of this article; 22 (c) transfer an individual's sensitive covered data to a third party, 23 unless: 24 (i) the transfer is made pursuant to the affirmative express consent 25 of the individual; 26 (ii) the transfer is necessary to comply with a legal obligation 27 imposed by federal, state, tribal, or local law, or to establish, exer- 28 cise, or defend legal claims; 29 (iii) the transfer is necessary to prevent an individual from imminent 30 injury where the covered entity believes in good faith that the individ- 31 ual is at risk of death, serious physical injury, or serious health 32 risk; 33 (iv) with respect to covered data collected in accordance with this 34 article, notwithstanding this exception, a service provider acting at 35 the direction of a government entity, or a service provided to a govern- 36 ment entity by a covered entity, and only insofar as authorized by stat- 37 ute, the transfer is necessary to prevent, detect, protect against or 38 respond to a public safety incident including trespass, natural disas- 39 ter, or national security incident. This paragraph does not permit, 40 however, the transfer of covered data for payment or other valuable 41 consideration to a government entity; 42 (v) in the case of the transfer of a password, the transfer is neces- 43 sary to use a designated password manager or is to a covered entity for 44 the exclusive purpose of identifying passwords that are being re-used 45 across sites or accounts; 46 (vi) in the case of the transfer of genetic information, the transfer 47 is necessary to perform a medical diagnosis or medical treatment specif- 48 ically requested by an individual, or to conduct medical research in 49 accordance with conditions of paragraph (j) of subdivision two of 50 section fifteen hundred ten of this title; or 51 (vii) to transfer assets in the manner described in paragraph (m) of 52 subdivision two of section fifteen hundred ten of this title; or 53 (d) in the case of a provider of broadcast television service, cable 54 service, satellite service, streaming media service, or other video 55 programming service described in section 713(h)(2) of the Communications 56 Act of 1934 (47 U.S.C. 613(h)(2)), transfer to an unaffiliated thirdA. 6319 14 1 party covered data that reveals the video content or services requested 2 or selected by an individual from such service, except with the affirma- 3 tive express consent of the individual or pursuant to one of the permis- 4 sible purposes enumerated in paragraphs (a) through (o) of subdivision 5 two of section fifteen hundred ten of this title. 6 § 1512. Privacy by design. 1. A covered entity and a service provider 7 shall establish, implement, and maintain reasonable policies, practices, 8 and procedures that reflect the role of the covered entity or service 9 provider in the collection, processing, and transferring of covered data 10 and that: 11 (a) consider applicable federal laws, rules, or regulations related to 12 covered data the covered entity or service provider collects, processes, 13 or transfers; 14 (b) identify, assess, and mitigate privacy risks related to covered 15 minors (including, if applicable, with respect to a covered entity that 16 is not an entity meeting the requirements of section fifteen hundred 17 twenty-eight of this article, in a manner that considers the develop- 18 mental needs of different age ranges of covered minors) to result in 19 reasonably necessary and proportionate residual risk to covered minors; 20 (c) mitigate privacy risks, including substantial privacy risks, 21 related to the products and services of the covered entity or the 22 service provider, including in the design, development, and implementa- 23 tion of such products and services, taking into account the role of the 24 covered entity or service provider and the information available to it; 25 and 26 (d) implement reasonable training and safeguards within the covered 27 entity and service provider to promote compliance with all privacy laws 28 applicable to covered data the covered entity collects, processes, or 29 transfers or covered data the service provider collects, processes, or 30 transfers on behalf of the covered entity and mitigate privacy risks, 31 including substantial privacy risks, taking into account the role of the 32 covered entity or service provider and the information available to it. 33 2. The policies, practices, and procedures established by a covered 34 entity and a service provider under subdivision one of this section, 35 shall correspond with, as applicable: 36 (a) the size of the covered entity or the service provider and the 37 nature, scope, and complexity of the activities engaged in by the 38 covered entity or service provider, including whether the covered entity 39 or service provider is a large data holder, nonprofit organization, 40 entity meeting the requirements of section fifteen hundred twenty-eight 41 of this article, third party, or third-party collecting entity, taking 42 into account the role of the covered entity or service provider and the 43 information available to it; 44 (b) the sensitivity of the covered data collected, processed, or 45 transferred by the covered entity or service provider; 46 (c) the volume of covered data collected, processed, or transferred by 47 the covered entity or service provider; 48 (d) the number of individuals and devices to which the covered data 49 collected, processed, or transferred by the covered entity or service 50 provider relates; and 51 (e) the cost of implementing such policies, practices, and procedures 52 in relation to the risks and nature of the covered data. 53 3. Not later than one year after the date of enactment of this arti- 54 cle, the division shall issue guidance as to what constitutes reasonable 55 policies, practices, and procedures as required by this section. The 56 division shall consider unique circumstances applicable to nonprofitA. 6319 15 1 organizations, to entities meeting the requirements of section fifteen 2 hundred twenty-eight of this article, and to service providers. 3 § 1513. Loyalty to individuals with respect to pricing. 1. A covered 4 entity may not retaliate against an individual for exercising any of the 5 rights guaranteed by this article, or any regulations promulgated under 6 this article, including denying goods or services, charging different 7 prices or rates for goods or services, or providing a different level of 8 quality of goods or services. 9 2. Nothing in subdivision one of this section may be construed to: 10 (a) prohibit the relation of the price of a service or the level of 11 service provided to an individual to the provision, by the individual, 12 of financial information that is necessarily collected and processed 13 only for the purpose of initiating, rendering, billing for, or collect- 14 ing payment for a service or product requested by the individual; 15 (b) prohibit a covered entity from offering a different price, rate, 16 level, quality or selection of goods or services to an individual, 17 including offering goods or services for no fee, if the offering is in 18 connection with an individual's voluntary participation in a bona fide 19 loyalty program; 20 (c) require a covered entity to provide a bona fide loyalty program 21 that would require the covered entity to collect, process, or transfer 22 covered data that the covered entity otherwise would not collect, proc- 23 ess, or transfer; 24 (d) prohibit a covered entity from offering a financial incentive or 25 other consideration to an individual for participation in market 26 research; 27 (e) prohibit a covered entity from offering different types of pricing 28 or functionalities with respect to a product or service based on an 29 individual's exercise of a right under paragraph (c) of subdivision 1 of 30 section fifteen hundred twenty-two of this article; or 31 (f) prohibit a covered entity from declining to provide a product or 32 service insofar as the collection and processing of covered data is 33 strictly necessary for such product or service. 34 3. For purposes of this section, the term "bona fide loyalty program" 35 includes rewards, premium features, discount or club card programs. 36 TITLE III 37 CONSUMER DATA RIGHTS 38 Section 1520. Consumer awareness. 39 1521. Transparency. 40 1522. Individual data ownership and control. 41 1523. Right to consent and object. 42 1524. Data protections for children and minors. 43 1525. Third-party collecting entities. 44 1526. Civil rights and algorithms. 45 1527. Data security and protection of covered data. 46 1528. Small business protections. 47 1529. Unified opt-out mechanisms. 48 § 1520. Consumer awareness. 1. Not later than ninety days after the 49 effective date of this article, the division shall publish, on the 50 public website of the division, a webpage that describes each provision, 51 right, obligation, and requirement of this article, listed separately 52 for individuals and for covered entities and service providers, and the 53 remedies, exemptions, and protections associated with this article, in 54 plain and concise language and in an easy-to-understand manner.A. 6319 16 1 2. The division shall update the information published under subdivi- 2 sion one of this section on a quarterly basis as necessitated by any 3 change in law, regulation, guidance, or judicial decisions. 4 3. The division shall publish the information required to be published 5 under subdivision one of this section in the ten languages with the most 6 users in the state, according to the most recent United States Census. 7 § 1521. Transparency. 1. Each covered entity shall make publicly 8 available, in a clear, conspicuous, not misleading, and easy-to-read and 9 readily accessible manner, a privacy policy that provides a detailed and 10 accurate representation of the data collection, processing, and transfer 11 activities of the covered entity. 12 2. A covered entity or service provider shall have a privacy policy 13 that includes, at a minimum, the following: 14 (a) The identity and the contact information of: 15 (i) the covered entity or service provider to which the privacy policy 16 applies (including the covered entity's or service provider's points of 17 contact and generic electronic mail addresses, as applicable for privacy 18 and data security inquiries); and 19 (ii) any other entity within the same corporate structure as the 20 covered entity or service provider to which covered data is transferred 21 by the covered entity. 22 (b) The categories of covered data the covered entity or service 23 provider collects or processes. 24 (c) The processing purposes for each category of covered data the 25 covered entity or service provider collects or processes. 26 (d) Whether the covered entity or service provider transfers covered 27 data and, if so, each category of service provider and third party to 28 which the covered entity or service provider transfers covered data, the 29 name of each third-party collecting entity to which the covered entity 30 or service provider transfers covered data, and the purposes for which 31 such data is transferred to such categories of service providers and 32 third parties or third-party collecting entities, except for a transfer 33 to a governmental entity pursuant to a court order or law that prohibits 34 the covered entity or service provider from disclosing such transfer. 35 (e) The length of time the covered entity or service provider intends 36 to retain each category of covered data, including sensitive covered 37 data, or, if it is not possible to identify that timeframe, the criteria 38 used to determine the length of time the covered entity or service 39 provider intends to retain categories of covered data. 40 (f) A prominent description of how an individual can exercise the 41 rights described in this article. 42 (g) A general description of the covered entity's or service provid- 43 er's data security practices. 44 (h) The effective date of the privacy policy. 45 (i) Whether or not any covered data collected by the covered entity or 46 service provider is transferred to, processed in, stored in, or other- 47 wise accessible to the People's Republic of China, Russia, Iran, or 48 North Korea. 49 3. The privacy policy required under subdivision one of this section 50 shall be made available to the public in each covered language in which 51 the covered entity or service provider: 52 (a) provides a product or service that is subject to the privacy poli- 53 cy; or 54 (b) carries out activities related to such product or service.A. 6319 17 1 4. The covered entity or service provider shall also provide the 2 disclosures under this section in a manner that is reasonably accessible 3 to and usable by individuals with disabilities. 4 5. (a) If a covered entity makes a material change to its privacy 5 policy or practices, the covered entity shall notify each individual 6 affected by such material change before implementing the material change 7 with respect to any prospectively collected covered data and, except as 8 provided in paragraphs (a) through (o) of subdivision two of section 9 fifteen hundred ten of this article, provide a reasonable opportunity 10 for each individual to withdraw consent to any further materially 11 different collection, processing, or transfer of previously collected 12 covered data under the changed policy. 13 (b) The covered entity shall take all reasonable electronic measures 14 to provide direct notification regarding material changes to the privacy 15 policy to each affected individual, in each covered language in which 16 the privacy policy is made available, and taking into account available 17 technology and the nature of the relationship. 18 (c) Nothing in this section may be construed to affect the require- 19 ments for covered entities under section fifteen hundred eleven or 20 fifteen hundred twenty-three of this article. 21 (d) Each large data holder shall retain copies of previous versions of 22 its privacy policy for at least ten years beginning after the date of 23 enactment of this article and publish them on its website. Such large 24 data holder shall make publicly available, in a clear, conspicuous, and 25 readily accessible manner, a log describing the date and nature of each 26 material change to its privacy policy over the past ten years. The 27 descriptions shall be sufficient for a reasonable individual to under- 28 stand the material effect of each material change. The obligations in 29 this paragraph shall not apply to any previous versions of a large data 30 holder's privacy policy, or any material changes to such policy, that 31 precede the date of enactment of this article. 32 6. (a) In addition to the privacy policy required under subdivision 33 one of this section, a large data holder that is a covered entity shall 34 provide a short-form notice of its covered data practices in a manner 35 that is: 36 (i) concise, clear, conspicuous, and not misleading; 37 (ii) readily accessible to the individual, based on what is reasonably 38 anticipated within the context of the relationship between the individ- 39 ual and the large data holder; 40 (iii) inclusive of an overview of individual rights and disclosures to 41 reasonably draw attention to data practices that may reasonably be unex- 42 pected to a reasonable person or that involve sensitive covered data; 43 and 44 (iv) no more than five hundred words in length. 45 (b) The division shall promulgate rules and regulations establishing 46 the minimum data disclosures necessary for the short-form notice 47 required under paragraph (a) of this subdivision, which shall not exceed 48 the content requirements in subdivision two of this section and shall 49 include templates or models of short-form notices. 50 § 1522. Individual data ownership and control. 1. In accordance with 51 subdivisions two and three of this section, a covered entity shall 52 provide an individual, after receiving a verified request from the indi- 53 vidual, with the right to: 54 (a) access: 55 (i) in a human-readable format that a reasonable individual can under- 56 stand and download from the internet, the covered data (except coveredA. 6319 18 1 data in a back-up or archival system) of the individual making the 2 request that is collected, processed, or transferred by the covered 3 entity or any service provider of the covered entity within the twenty- 4 four months preceding the request; 5 (ii) the categories of any third party, if applicable, and an option 6 for consumers to obtain the names of any such third party as well as and 7 the categories of any service providers to whom the covered entity has 8 transferred for consideration the covered data of the individual, as 9 well as the categories of sources from which the covered data was 10 collected; and 11 (iii) a description of the purpose for which the covered entity trans- 12 ferred the covered data of the individual to a third party or service 13 provider; 14 (b) correct any verifiable substantial inaccuracy or substantially 15 incomplete information with respect to the covered data of the individ- 16 ual that is processed by the covered entity and instruct the covered 17 entity to make reasonable efforts to notify all third parties or service 18 providers to which the covered entity transferred such covered data of 19 the corrected information; 20 (c) delete covered data of the individual that is processed by the 21 covered entity and instruct the covered entity to make reasonable 22 efforts to notify all third parties or service provider to which the 23 covered entity transferred such covered data of the individual's 24 deletion request; and 25 (d) to the extent technically feasible, export to the individual or 26 directly to another entity the covered data of the individual that is 27 processed by the covered entity, including inferences linked or reason- 28 ably linkable to the individual but not including other derived data, 29 without licensing restrictions that limit such transfers in: 30 (i) a human-readable format that a reasonable individual can under- 31 stand and download from the internet; and 32 (ii) a portable, structured, interoperable, and machine-readable 33 format. 34 2. A covered entity may not condition, effectively condition, attempt 35 to condition, or attempt to effectively condition the exercise of a 36 right described in subdivision one of this section through: 37 (a) the use of any false, fictitious, fraudulent, or materially 38 misleading statement or representation; or 39 (b) the design, modification, or manipulation of any user interface 40 with the purpose or substantial effect of obscuring, subverting, or 41 impairing a reasonable individual's autonomy, decision making, or choice 42 to exercise such right. 43 3. (a) Subject to subdivisions four and five of this section, each 44 request under subdivision one of this section shall be completed by any: 45 (i) large data holder within forty-five days of such request from an 46 individual, unless it is demonstrably impracticable or impracticably 47 costly to verify such individual; 48 (ii) covered entity that is not a large data holder or a covered enti- 49 ty meeting the requirements of section fifteen hundred twenty-eight of 50 this title within sixty days of such request from an individual, unless 51 it is demonstrably impracticable or impracticably costly to verify such 52 individual; or 53 (iii) covered entity meeting the requirements of section fifteen 54 hundred twenty-eight of this title within ninety days of such request 55 from an individual, unless it is demonstrably impracticable or impracti- 56 cably costly to verify such individual.A. 6319 19 1 (b) A response period set forth in this subsection may be extended 2 once by forty-five additional days when reasonably necessary, consider- 3 ing the complexity and number of the individual's requests, so long as 4 the covered entity informs the individual of any such extension within 5 the initial forty-five-day response period, together with the reason for 6 the extension. 7 4. A covered entity: 8 (a) shall provide an individual with the opportunity to exercise each 9 of the rights described in subdivision one of this section; and 10 (b) with respect to: 11 (i) the first two times that an individual exercises any right 12 described in subdivision one of this section in any twelve-month period, 13 shall allow the individual to exercise such right free of charge; and 14 (ii) any time beyond the initial two times described in subparagraph 15 (i) of this paragraph, may allow the individual to exercise such right 16 for a reasonable fee for each request. 17 5. (a) A covered entity may not permit an individual to exercise a 18 right described in subdivision one of this section, in whole or in part, 19 if the covered entity: 20 (i) cannot reasonably verify that the individual making the request to 21 exercise the right is the individual whose covered data is the subject 22 of the request or an individual authorized to make such a request on the 23 individual's behalf; 24 (ii) reasonably believes that the request is made to interfere with a 25 contract between the covered entity and another individual; 26 (iii) determines that the exercise of the right would require access 27 to or correction of another individual's sensitive covered data; 28 (iv) reasonably believes that the exercise of the right would require 29 the covered entity to engage in an unfair or deceptive practice under 30 section 5 of the Federal Trade Division Act (15 U.S.C. 45); or 31 (v) reasonably believes that the request is made to further fraud, 32 support criminal activity, or the exercise of the right presents a data 33 security threat. 34 (b) If a covered entity cannot reasonably verify that a request to 35 exercise a right described in subdivision one of this section is made by 36 the individual whose covered data is the subject of the request (or an 37 individual authorized to make such a request on the individual's 38 behalf), the covered entity: 39 (i) may request that the individual making the request to exercise the 40 right provide any additional information necessary for the sole purpose 41 of verifying the identity of the individual; and 42 (ii) may not process or transfer such additional information for any 43 other purpose. 44 (c) (i) A covered entity may decline, with adequate explanation to the 45 individual, to comply with a request to exercise a right described in 46 subdivision one of this section, in whole or in part, that would: 47 (A) require the covered entity to retain any covered data collected 48 for a single, one-time transaction, if such covered data is not proc- 49 essed or transferred by the covered entity for any purpose other than 50 completing such transaction; 51 (B) be demonstrably impracticable or prohibitively costly to comply 52 with, and the covered entity shall provide a description to the reque- 53 stor detailing the inability to comply with the request; 54 (C) require the covered entity to attempt to re-identify de-identified 55 data;A. 6319 20 1 (D) require the covered entity to maintain covered data in an iden- 2 tifiable form or collect, retain, or access any data in order to be 3 capable of associating a verified individual request with covered data 4 of such individual; 5 (E) result in the release of trade secrets or other privileged or 6 confidential business information; 7 (F) require the covered entity to correct any covered data that cannot 8 be reasonably verified as being inaccurate or incomplete; 9 (G) interfere with law enforcement, judicial proceedings, investi- 10 gations, or reasonable efforts to guard against, detect, prevent, or 11 investigate fraudulent, malicious, or unlawful activity, or enforce 12 valid contracts; 13 (H) violate federal or state law or the rights and freedoms of another 14 individual, including under the Constitution of the United States or the 15 state constitution; 16 (I) prevent a covered entity from being able to maintain a confiden- 17 tial record of deletion requests, maintained solely for the purpose of 18 preventing covered data of an individual from being recollected after 19 the individual submitted a deletion request and requested that the 20 covered entity no longer collect, process, or transfer such data; 21 (J) fall within an exception enumerated in the regulations promulgated 22 by the division pursuant to subparagraph (iv) of this subdivision; or 23 (K) with respect to requests for deletion: 24 (I) unreasonably interfere with the provision of products or services 25 by the covered entity to another person it currently serves; 26 (II) delete covered data that relates to a public figure and for which 27 the requesting individual has no reasonable expectation of privacy; 28 (III) delete covered data reasonably necessary to perform a contract 29 between the covered entity and the individual; 30 (IV) delete covered data that the covered entity needs to retain in 31 order to comply with professional ethical obligations; 32 (V) delete covered data that the covered entity reasonably believes 33 may be evidence of unlawful activity or an abuse of the covered entity's 34 products or services; or 35 (VI) for private elementary and secondary schools as defined by state 36 law and private institutions of higher education as defined by title I 37 of the Higher Education Act of 1965, delete covered data that would 38 unreasonably interfere with the provision of education services by or 39 the ordinary operation of the school or institution. 40 (ii) In a circumstance that would allow a denial pursuant to subpara- 41 graph (i) of this subdivision, a covered entity shall partially comply 42 with the remainder of the request if it is possible and not unduly 43 burdensome to do so. 44 (iii) For purposes of clause (B) of subparagraph (i) of this para- 45 graph, the receipt of a large number of verified requests, on its own, 46 may not be considered to render compliance with a request demonstrably 47 impracticable. 48 (iv) The division may, by regulation as described in subdivision seven 49 of this section, establish additional permissive exceptions necessary to 50 protect the rights of individuals, alleviate undue burdens on covered 51 entities, prevent unjust or unreasonable outcomes from the exercise of 52 access, correction, deletion, or portability rights, or as otherwise 53 necessary to fulfill the purposes of this section. In establishing such 54 exceptions, the division should consider any relevant changes in tech- 55 nology, means for protecting privacy and other rights, and beneficial 56 uses of covered data by covered entities.A. 6319 21 1 6. A large data holder that is a covered entity shall, for each calen- 2 dar year in which it was a large data holder, do the following: 3 (a) Compile the following metrics for the prior calendar year: 4 (i) The number of verified access requests under paragraph (a) of 5 subdivision one of this section. 6 (ii) The number of verified deletion requests under paragraph (c) of 7 subdivision one of this section. 8 (iii) The number of requests to opt-out of covered data transfers 9 under subdivision two of section fifteen hundred twenty-three of this 10 title. 11 (iv) The number of requests to opt-out of targeted advertising under 12 subdivision three of section fifteen hundred twenty-three of this title. 13 (v) The number of requests in each of subparagraphs (i) through (iv) 14 of this paragraph that such large data holder (A) complied with in whole 15 or in part and (B) denied. 16 (vi) The median or mean number of days within which such large data 17 holder substantively responded to the requests in each of subparagraphs 18 (i) through (iv) of this paragraph. 19 (b) Disclose by July first of each applicable calendar year the infor- 20 mation compiled in paragraph (a) of this subdivision within such large 21 data holder's privacy policy required under section fifteen hundred 22 twenty-one of this title or on the publicly accessible website of such 23 large data holder that is accessible from a hyperlink included in the 24 privacy policy. 25 7. Not later than two years after the effective date of this article, 26 the division shall promulgate rules and regulations as necessary to 27 establish processes by which covered entities are to comply with the 28 provisions of this section. Such regulations shall take into consider- 29 ation: 30 (a) the size of, and the nature, scope, and complexity of the activ- 31 ities engaged in by the covered entity, including whether the covered 32 entity is a large data holder, nonprofit organization, covered entity 33 meeting the requirements of section fifteen hundred twenty-eight of this 34 title, third party, or third-party collecting entity; 35 (b) the sensitivity of covered data collected, processed, or trans- 36 ferred by the covered entity; 37 (c) the volume of covered data collected, processed, or transferred by 38 the covered entity; 39 (d) the number of individuals and devices to which the covered data 40 collected, processed, or transferred by the covered entity relates; and 41 (e) after consulting the National Institute of Standards and Technolo- 42 gy, standards for ensuring the deletion of covered data under this arti- 43 cle where appropriate. 44 8. A covered entity shall facilitate the ability of individuals to 45 make requests under subdivision one of this section in any covered 46 language in which the covered entity provides a product or service. The 47 mechanisms by which a covered entity enables individuals to make 48 requests under subdivision one of this section shall be readily accessi- 49 ble and usable by individuals with disabilities. 50 § 1523. Right to consent and object. 1. A covered entity shall provide 51 an individual with a clear and conspicuous, easy-to-execute means to 52 withdraw any affirmative express consent previously provided by the 53 individual that is as easy to execute by a reasonable individual as the 54 means to provide consent, with respect to the processing or transfer of 55 the covered data of the individual. 56 2. (a) A covered entity:A. 6319 22 1 (i) may not transfer or direct the transfer of the covered data of an 2 individual to a third party if the individual objects to the transfer; 3 and 4 (ii) shall allow an individual to object to such a transfer through an 5 opt-out mechanism, as described in section fifteen hundred twenty-nine 6 of this title. 7 (b) Except as provided in subparagraph (iii) of paragraph (c) of 8 subdivision two of section fifteen hundred twenty-five of this title, a 9 covered entity need not allow an individual to opt out of the 10 collection, processing, or transfer of covered data made pursuant to the 11 exceptions in paragraphs (a) through (o) of subdivision two of section 12 fifteen hundred ten of this article. 13 3. (a) A covered entity or service provider that directly delivers a 14 targeted advertisement shall: 15 (i) prior to engaging in targeted advertising to an individual or 16 device and at all times thereafter, provide such individual with a clear 17 and conspicuous means to opt out of targeted advertising; 18 (ii) abide by any opt-out designation by an individual with respect to 19 targeted advertising and notify the covered entity that directed the 20 service provider to deliver the targeted advertisement of the opt-out 21 decision; and 22 (iii) allow an individual to make an opt-out designation with respect 23 to targeted advertising through an opt-out mechanism, as described in 24 section fifteen hundred twenty-nine of this title. 25 (b) A covered entity or service provider that receives an opt-out 26 notification pursuant to subparagraph (ii) of paragraph (a) of this 27 subdivision or this paragraph shall abide by such opt-out designations 28 by an individual and notify any other person that directed the covered 29 entity or service provider to serve, deliver, or otherwise handle the 30 advertisement of the opt-out decision. 31 4. A covered entity may not condition, effectively condition, attempt 32 to condition, or attempt to effectively condition the exercise of any 33 individual right under this section through: 34 (a) the use of any false, fictitious, fraudulent, or materially 35 misleading statement or representation; or 36 (b) the design, modification, or manipulation of any user interface 37 with the purpose or substantial effect of obscuring, subverting, or 38 impairing a reasonable individual's autonomy, decision making, or choice 39 to exercise any such right. 40 § 1524. Data protections for children and minors. 1. A covered entity 41 may not engage in targeted advertising to any individual if the covered 42 entity has knowledge that the individual is a covered minor. 43 2. (a) A covered entity may not transfer or direct the transfer of the 44 covered data of a covered minor to a third party if the covered entity: 45 (i) has knowledge that the individual is a covered minor; and 46 (ii) has not obtained affirmative express consent from the covered 47 minor or the covered minor's parent or guardian. 48 (b) A covered entity or service provider may collect, process, or 49 transfer covered data of an individual the covered entity or service 50 provider knows is under the age of eighteen solely in order to submit 51 information relating to child victimization to law enforcement or to the 52 nonprofit, national resource center and clearinghouse designated to 53 provide assistance to victims, families, child-serving professionals, 54 and the general public on missing and exploited children issues.A. 6319 23 1 3. (a) There is established within the division in the privacy bureau 2 established in title V of this article, an office to be known as the 3 "Youth Privacy and Marketing Office" (the "office"). 4 (b) The office shall be headed by a director, who shall be appointed 5 by the chair of the office. 6 (c) The office shall be responsible for assisting the division in 7 addressing, as it relates to this article: 8 (i) the privacy of children and minors; and 9 (ii) marketing directed at children and minors. 10 (d) The director of the office shall hire adequate staff to carry out 11 the duties described in paragraph (c) of this subdivision, including by 12 hiring individuals who are experts in data protection, digital advertis- 13 ing, data analytics, and youth development. 14 (e) Not later than two years after the effective date of this article, 15 and annually thereafter, the office shall submit to the governor, the 16 majority and minority leaders of the senate and the majority and minori- 17 ty leaders of the assembly a report that includes: 18 (i) a description of the work of the office regarding emerging 19 concerns relating to youth privacy and marketing practices; and 20 (ii) an assessment of how effectively the office has, during the peri- 21 od for which the report is submitted, assisted the division to address 22 youth privacy and marketing practices. 23 (f) Not later than ten days after the date on which a report is 24 submitted under paragraph (e) of this subdivision, the division shall 25 publish the report on its website. 26 § 1525. Third-party collecting entities. 1. (a) Each third-party 27 collecting entity shall place a clear, conspicuous, not misleading, and 28 readily accessible notice on the website or mobile application of the 29 third-party collecting entity (if the third-party collecting entity 30 maintains such a website or mobile application) that: 31 (a) notifies individuals that the entity is a third-party collecting 32 entity using specific language that the division shall develop through 33 rulemaking under section 553 of title 5, United States Code; 34 (b) includes a link to the website established under paragraph (c) of 35 subdivision two of this section; and 36 (c) is reasonably accessible to and usable by individuals with disa- 37 bilities. 38 2. (a) Not later than January thirty-first of each calendar year that 39 follows a calendar year during which a covered entity acted as a third- 40 party collecting entity and processed covered data pertaining to more 41 than five thousand individuals or devices that identify or are linked or 42 reasonably linkable to an individual, such covered entity shall register 43 with the division in accordance with this subdivision. 44 (b) In registering with the division as required under paragraph (a) 45 of this subdivision, a third-party collecting entity shall do the 46 following: 47 (i) Pay to the division a registration fee of one hundred dollars. 48 (ii) Provide the division with the following information: 49 (A) the legal name and primary physical, email, and internet addresses 50 of the third-party collecting entity; 51 (B) a description of the categories of covered data the third-party 52 collecting entity processes and transfers; 53 (C) the contact information of the third-party collecting entity, 54 including a contact person, a telephone number, an email address, a 55 website, and a physical mailing address; andA. 6319 24 1 (D) a link to a website through which an individual may easily exer- 2 cise the rights provided under this subdivision. 3 (c) The division shall establish and maintain on a website a searcha- 4 ble, publicly available, central registry of third-party collecting 5 entities that are registered with the division under this subdivision 6 that includes the following: 7 (i) A listing of all registered third-party collecting entities and a 8 search feature that allows members of the public to identify individual 9 third-party collecting entities. 10 (ii) For each registered third-party collecting entity, the informa- 11 tion provided under paragraph (b) of this subdivision. 12 (iii) (A) A "Do Not Collect" registry link and mechanism by which an 13 individual may, easily submit a request to all registered third-party 14 collecting entities that are not consumer reporting agencies (as defined 15 in section 603(f) of the Fair Credit Reporting Act (15 U.S.C. 16 1681a(f))), and to the extent such third-party collecting entities are 17 not acting as consumer reporting agencies (as so defined), to: 18 (I) delete all covered data related to such individual that the third- 19 party collecting entity did not collect from such individual directly or 20 when acting as a service provider; and 21 (II) ensure that the third-party collecting entity no longer collects 22 covered data related to such individual without the affirmative express 23 consent of such individual, except insofar as the third-party collecting 24 entity is acting as a service provider. 25 (B) Each third-party collecting entity that receives such a request 26 from an individual shall delete all the covered data of the individual 27 not later than thirty days after the request is received by the third- 28 party collecting entity. 29 (C) Notwithstanding the provisions of clauses (A) and (B) of this 30 subparagraph, a third-party collecting entity may decline to fulfill a 31 "Do Not Collect" request from an individual who it has actual knowledge 32 has been convicted of a crime related to the abduction or sexual exploi- 33 tation of a child, and the data the entity is collecting is necessary to 34 effectuate the purposes of a national or state-run sex offender registry 35 or the congressionally designated entity that serves as the nonprofit 36 national resource center and clearinghouse to provide assistance to 37 victims, families, child-serving professionals, and the general public 38 on missing and exploited children issues. 39 3. (a) A third-party collecting entity that fails to register or 40 provide the notice as required under this section shall be liable for: 41 (i) a civil penalty of one hundred dollars for each day the third-par- 42 ty collecting entity fails to register or provide notice as required 43 under this section, not to exceed a total of ten thousand dollars for 44 any year; and 45 (ii) an amount equal to the registration fees due under subparagraph 46 (i) of paragraph (b) of subdivision two of this section for each year 47 that the third-party collecting entity failed to register as required 48 under paragraph (a) of such subdivision. 49 (b) Nothing in this subdivision shall be construed as altering, limit- 50 ing, or affecting any enforcement authorities or remedies under this 51 article. 52 § 1526. Civil rights and algorithms. 1. (a) A covered entity or a 53 service provider may not collect, process, or transfer covered data in a 54 manner that discriminates in or otherwise makes unavailable the equal 55 enjoyment of goods or services on the basis of race, color, religion, 56 national origin, sex, or disability.A. 6319 25 1 (b) This subdivision shall not apply to: 2 (i) the collection, processing, or transfer of covered data for the 3 purpose of: 4 (A) a covered entity's or a service provider's self-testing to prevent 5 or mitigate unlawful discrimination; or 6 (B) diversifying an applicant, participant, or customer pool; or 7 (ii) any private club or group not open to the public, as described in 8 section 201(e) of the Civil Rights Act of 1964 (42 U.S.C. 2000a(e)). 9 2. (a) Whenever the division obtains information that a covered entity 10 or service provider may have collected, processed, or transferred 11 covered data in violation of subdivision one of this section, the divi- 12 sion shall transmit such information as allowable under federal and 13 state law to any executive agency with authority to initiate enforcement 14 actions or proceedings relating to such violation. 15 (b) Not later than three years after the effective date of this arti- 16 cle, and annually thereafter, the division shall submit to the senate 17 and the assembly a report that includes a summary of: 18 (i) the types of information the division transmitted to executive 19 agencies under paragraph (a) of this subdivision during the previous 20 one-year period; and 21 (ii) how such information relates to federal or state civil rights 22 laws. 23 (c) In transmitting information under paragraph (a) of this subdivi- 24 sion, the division may consult and coordinate with, and provide techni- 25 cal and investigative assistance, as appropriate, to such executive 26 agency. 27 (d) The division may implement this subdivision by executing agree- 28 ments or memoranda of understanding with the appropriate executive agen- 29 cies. 30 3. (a)(i) Notwithstanding any other provision of law, not later than 31 two years after the effective date of this article, and annually there- 32 after, a large data holder that uses a covered algorithm in a manner 33 that poses a consequential risk of harm to an individual or group of 34 individuals, and uses such covered algorithm solely or in part, to 35 collect, process, or transfer covered data shall conduct an impact 36 assessment of such algorithm in accordance with subparagraph (ii) of 37 this paragraph. 38 (ii) The impact assessment required under subparagraph (i) of this 39 paragraph shall provide the following: 40 (A) A detailed description of the design process and methodologies of 41 the covered algorithm. 42 (B) A statement of the purpose and proposed uses of the covered algo- 43 rithm. 44 (C) A detailed description of the data used by the covered algorithm, 45 including the specific categories of data that will be processed as 46 input and any data used to train the model that the covered algorithm 47 relies on, if applicable. 48 (D) A description of the outputs produced by the covered algorithm. 49 (E) An assessment of the necessity and proportionality of the covered 50 algorithm in relation to its stated purpose. 51 (F) A detailed description of steps the large data holder has taken or 52 will take to mitigate potential harms from the covered algorithm to an 53 individual or group of individuals, including related to: 54 (I) covered minors;A. 6319 26 1 (II) making or facilitating advertising for, or determining access to, 2 or restrictions on the use of housing, education, employment, health- 3 care, insurance, or credit opportunities; 4 (III) determining access to, or restrictions on the use of, any place 5 of public accommodation, particularly as such harms relate to the 6 protected characteristics of individuals, including race, color, reli- 7 gion, national origin, sex, or disability; 8 (IV) disparate impact on the basis of individuals' race, color, reli- 9 gion, national origin, sex, or disability status; or 10 (V) disparate impact on the basis of individuals' political party 11 registration status. 12 (b) Notwithstanding any other provision of law, not later than two 13 years after the effective date of this article, a covered entity or 14 service provider that knowingly develops a covered algorithm that is 15 designed, solely or in part, to collect, process, or transfer covered 16 data in furtherance of a consequential decision shall prior to deploying 17 the covered algorithm in interstate commerce evaluate the design, struc- 18 ture, and inputs of the covered algorithm, including any training data 19 used to develop the covered algorithm, to reduce the risk of the poten- 20 tial harms identified under subparagraph (ii) of paragraph (a) of this 21 subdivision. 22 (c) (i) In complying with paragraphs (a) and (b) of this subdivision, 23 a covered entity and a service provider may focus the impact assessment 24 or evaluation on any covered algorithm, or portions of a covered algo- 25 rithm, that will be put to use and may reasonably contribute to the risk 26 of the potential harms identified under subparagraph (ii) of paragraph 27 (a) of this subdivision. 28 (ii) (A) A covered entity and a service provider: 29 (I) shall, not later than thirty days after completing an impact 30 assessment or evaluation, submit the impact assessment or evaluation 31 conducted under paragraphs (a) and (b) of this subdivision to the divi- 32 sion; 33 (II) shall, upon request, make such impact assessment and evaluation 34 available to the legislature; and 35 (III) may make a summary of such impact assessment and evaluation 36 publicly available in a place that is easily accessible to individuals. 37 (B) Covered entities and service providers may redact and segregate 38 any trade secret (as defined in section 1839 of title 18, United States 39 Code) or other confidential or proprietary information from public 40 disclosure under this subparagraph and the division shall abide by its 41 obligations under federal and state law in regard to such information. 42 (iii) The division may not use any information obtained solely and 43 exclusively through a covered entity or a service provider's disclosure 44 of information to the division in compliance with this section for any 45 purpose other than enforcing this article with the exception of enforc- 46 ing consent orders, including the study and report provisions in para- 47 graph (f) of this subdivision. This subparagraph does not preclude the 48 division from providing this information to the legislature in response 49 to a subpoena. 50 (d) Not later than two years after the effective date of this article, 51 the division shall, in consultation with the secretary of state, or 52 their respective designees, publish guidance regarding compliance with 53 this section. 54 (e) The division shall have authority to promulgate rules and regu- 55 lations as necessary to establish processes by which a large data hold- 56 er:A. 6319 27 1 (i) shall submit an impact assessment to the division under item (I) 2 of clause (A) of subparagraph (ii) of paragraph (c) of this subdivision; 3 and 4 (ii) may exclude from this subdivision any covered algorithm that 5 presents low or minimal consequential risk of harm to an individual or 6 group of individuals. 7 (f) (i) The division, in consultation with the secretary of state or 8 the secretary's designee, shall conduct a study, to review any impact 9 assessment or evaluation submitted under this subdivision. Such study 10 shall include an examination of: 11 (A) best practices for the assessment and evaluation of covered algo- 12 rithms; and 13 (B) methods to reduce the risk of harm to individuals that may be 14 related to the use of covered algorithms. 15 (ii) (A) Not later than three years after the effective date of this 16 article, the division, in consultation with the secretary or the secre- 17 tary's designee, shall submit to the governor and the legislature a 18 report containing the results of the study conducted under subparagraph 19 (i) of this paragraph, together with recommendations for such legis- 20 lation and administrative action as the division determines appropriate. 21 (B) Not later than three years after submission of the initial report 22 under clause (A) of this subparagraph, and as the division determines 23 necessary thereafter, the division shall submit to the governor and the 24 legislature an updated version of such report. 25 § 1527. Data security and protection of covered data. 1. (a) A covered 26 entity or service provider shall establish, implement, and maintain 27 reasonable administrative, technical, and physical data security prac- 28 tices and procedures to protect and secure covered data against unau- 29 thorized access and acquisition. 30 (b) The reasonable administrative, technical, and physical data secu- 31 rity practices required under paragraph (a) of this subdivision shall be 32 appropriate to: 33 (i) the size and complexity of the covered entity or service provider; 34 (ii) the nature and scope of the covered entity or the service provid- 35 er's collecting, processing, or transferring of covered data; 36 (iii) the volume and nature of the covered data collected, processed, 37 or transferred by the covered entity or service provider; 38 (iv) the sensitivity of the covered data collected, processed, or 39 transferred; 40 (v) the current state of the art (and limitations thereof) in adminis- 41 trative, technical, and physical safeguards for protecting such covered 42 data; and 43 (vi) the cost of available tools to improve security and reduce 44 vulnerabilities to unauthorized access and acquisition of such covered 45 data in relation to the risks and nature of the covered data. 46 2. The data security practices of the covered entity and of the 47 service provider required under subdivision one of this section shall 48 include, for each respective entity's own system or systems, at a mini- 49 mum, the following practices: 50 (a) Identifying and assessing any material internal and external risk 51 to, and vulnerability in, the security of each system maintained by the 52 covered entity that collects, processes, or transfers covered data, or 53 service provider that collects, processes, or transfers covered data on 54 behalf of the covered entity, including unauthorized access to or risks 55 to such covered data, human vulnerabilities, access rights, and the use 56 of service providers. With respect to large data holders, such activ-A. 6319 28 1 ities shall include a plan to receive and reasonably respond to unsolic- 2 ited reports of vulnerabilities by any entity or individual and by 3 performing a reasonable investigation of such reports. 4 (b) Taking preventive and corrective action designed to mitigate 5 reasonably foreseeable risks or vulnerabilities to covered data identi- 6 fied by the covered entity or service provider, consistent with the 7 nature of such risk or vulnerability and the entity's role in collect- 8 ing, processing, or transferring the data. Such action may include 9 implementing administrative, technical, or physical safeguards or chang- 10 es to data security practices or the architecture, installation, or 11 implementation of network or operating software, among other actions. 12 (c) Evaluating and making reasonable adjustments to the action 13 described in paragraph (b) of this subdivision in light of any material 14 changes in technology, internal or external threats to covered data, and 15 the covered entity or service provider's own changing business arrange- 16 ments or operations. 17 (d) Disposing of covered data in accordance with a retention schedule 18 that shall require the deletion of covered data when such data is 19 required to be deleted by law or is no longer necessary for the purpose 20 for which the data was collected, processed, or transferred, unless an 21 individual has provided affirmative express consent to such retention. 22 Such disposal shall include destroying, permanently erasing, or other- 23 wise modifying the covered data to make such data permanently unreadable 24 or indecipherable and unrecoverable to ensure ongoing compliance with 25 this section. Service providers shall establish practices to delete or 26 return covered data to a covered entity as requested at the end of the 27 provision of services unless retention of the covered data is required 28 by law, consistent with paragraph (f) of subdivision one of section 29 fifteen hundred forty-one of this article. 30 (e) Training each employee with access to covered data on how to safe- 31 guard covered data and updating such training as necessary. 32 (f) Designating an officer, employee, or employees to maintain and 33 implement such practices. 34 (g) Implementing procedures to detect, respond to, or recover from 35 security incidents, including breaches. 36 3. The division may promulgate technology-neutral rules and regu- 37 lations to establish processes for complying with this section. The 38 division shall consult with the office of information technology 39 services in establishing such processes. 40 § 1528. Small business protections. 1. Any covered entity or service 41 provider that can establish that it met the requirements described in 42 subdivision two of this section for the period of the three preceding 43 calendar years (or for the period during which the covered entity or 44 service provider has been in existence if such period is less than three 45 years) shall: 46 (a) be exempt from compliance with paragraph (d) of subdivision one of 47 section fifteen hundred twenty-two of this title, paragraphs (a), (b), 48 (c), (e), (f) and (g) of subdivision two of section fifteen hundred 49 twenty-seven of this title, and subdivision three of section fifteen 50 hundred forty of this article; and 51 (b) at the covered entity's sole discretion, have the option of 52 complying with paragraph (b) of subdivision one of section fifteen 53 hundred twenty-two of this title by, after receiving a verified request 54 from an individual to correct covered data of the individual under such 55 section, deleting such covered data in its entirety instead of making 56 the requested correction.A. 6319 29 1 2. The requirements of this subdivision are, with respect to a covered 2 entity or a service provider, the following: 3 (a) The covered entity or service provider's average annual gross 4 revenues during the period did not exceed forty-one million dollars. 5 (b) The covered entity or service provider, on average, did not annu- 6 ally collect or process the covered data of more than two hundred thou- 7 sand individuals during the period beyond the purpose of initiating, 8 rendering, billing for, finalizing, completing, or otherwise collecting 9 payment for a requested service or product, so long as all covered data 10 for such purpose was deleted or de-identified within ninety days, except 11 when necessary to investigate fraud or as consistent with a covered 12 entity's return policy. 13 (c) The covered entity or service provider did not derive more than 14 fifty percent of its revenue from transferring covered data during any 15 year (or part of a year if the covered entity has been in existence for 16 less than one year) that occurs during the period. 17 3. For purposes of this section, the term "revenue" as it relates to 18 any covered entity or service provider that is not organized to carry on 19 business for its own profit or that of its members, means the gross 20 receipts the covered entity or service provider received in whatever 21 form from all sources without subtracting any costs or expenses, and 22 includes contributions, gifts, grants, dues or other assessments, income 23 from investments, or proceeds from the sale of real or personal proper- 24 ty. 25 § 1529. Unified opt-out mechanisms. 1. For the rights established 26 under subdivisions two and three of section fifteen hundred twenty-three 27 (except as provided for under paragraph (p) of subdivision two of 28 section fifteen hundred ten of this article), and subparagraph (iii) of 29 paragraph (c) of subdivision two of section fifteen hundred twenty-five 30 of this title, following public notice and opportunity to comment and 31 not later than eighteen months after the effective date of this article, 32 the division shall establish or recognize one or more acceptable privacy 33 protective, centralized mechanisms, including global privacy signals 34 such as browser or device privacy settings, other tools offered by 35 covered entities or service providers, and registries of identifiers, 36 for individuals to exercise all such rights through a single interface 37 for a covered entity or service provider to utilize to allow an individ- 38 ual to make such opt out designations with respect to covered data 39 related to such individual. 40 2. Any such centralized opt-out mechanism shall: 41 (a) require covered entities or service providers acting on behalf of 42 covered entities to inform individuals about the centralized opt-out 43 choice; 44 (b) not be required to be the default setting, but may be the default 45 setting provided that in all cases the mechanism clearly represents the 46 individual's affirmative, freely given, and unambiguous choice to opt 47 out; 48 (c) be consumer-friendly, clearly described, and easy-to-use by a 49 reasonable individual; 50 (d) permit the covered entity or service provider acting on behalf of 51 a covered entity to have an authentication process the covered entity or 52 service provider acting on behalf of a covered entity may use to deter- 53 mine if the mechanism represents a legitimate request to opt out; 54 (e) be provided in any covered language in which the covered entity 55 provides products or services subject to the opt-out; andA. 6319 30 1 (f) be provided in a manner that is reasonably accessible to and 2 usable by individuals with disabilities. 3 TITLE IV 4 CORPORATE ACCOUNTABILITY 5 Section 1540. Executive responsibility. 6 1541. Service providers and third parties. 7 1542. Technical compliance programs. 8 1543. Division approved compliance guidelines. 9 1544. Digital content forgeries. 10 § 1540. Executive responsibility. 1. Beginning one year after the 11 effective date of this article, an executive officer of a large data 12 holder shall annually certify, in good faith, to the division, in a 13 manner specified by the division that the entity maintains: 14 (a) internal controls reasonably designed to comply with this article; 15 and 16 (b) internal reporting structures to ensure that such certifying exec- 17 utive officer is involved in and responsible for the decisions that 18 impact the compliance by the large data holder with this article. 19 2. A certification submitted under subdivision one of this section 20 shall be based on a review of the effectiveness of the internal controls 21 and reporting structures of the large data holder that is conducted by 22 the certifying executive officer not more than ninety days before the 23 submission of the certification. A certification submitted under subdi- 24 vision one of this section is made in good faith if the certifying offi- 25 cer had, after a reasonable investigation, reasonable ground to believe 26 and did believe, at the time that certification was submitted, that the 27 statements therein were true and that there was no omission to state a 28 material fact required to be stated therein or necessary to make the 29 statements therein not misleading. 30 3. (a) A covered entity or service provider that has more than fifteen 31 employees, shall designate: 32 (i) one or more qualified employees as privacy officers; and 33 (ii) one or more qualified employees (in addition to any employee 34 designated under subparagraph (i) of this paragraph) as data security 35 officers. 36 (b) An employee who is designated by a covered entity or a service 37 provider as a privacy officer or a data security officer pursuant to 38 paragraph (a) of this subdivision shall, at a minimum: 39 (i) implement a data privacy program and data security program to 40 safeguard the privacy and security of covered data in compliance with 41 the requirements of this article; and 42 (ii) facilitate the covered entity or service provider's ongoing 43 compliance with this article. 44 (c) A large data holder shall designate at least one of the officers 45 described in paragraph (a) of this subdivision to report directly to the 46 highest official at the large data holder as a privacy protection offi- 47 cer who shall, in addition to the requirements in paragraph (b) of this 48 subdivision, either directly or through a supervised designee or desig- 49 nees: 50 (i) establish processes to periodically review and update the privacy 51 and security policies, practices, and procedures of the large data hold- 52 er, as necessary; 53 (ii) conduct biennial and comprehensive audits to ensure the policies, 54 practices, and procedures of the large data holder ensure the large dataA. 6319 31 1 holder is in compliance with this article and ensure such audits are 2 accessible to the division upon request; 3 (iii) develop a program to educate and train employees about compli- 4 ance requirements of this article; 5 (iv) maintain updated, accurate, clear, and understandable records of 6 all material privacy and data security practices undertaken by the large 7 data holder; and 8 (v) serve as the point of contact between the large data holder and 9 enforcement authorities. 10 4. (a) Not later than one year after the effective date of this arti- 11 cle or one year after the date on which a covered entity first meets the 12 definition of large data holder, whichever is earlier, and biennially 13 thereafter, each covered entity that is a large data holder shall 14 conduct a privacy impact assessment that weighs the benefits of the 15 large data holder's covered data collecting, processing, and transfer 16 practices against the potential adverse consequences of such practices, 17 including substantial privacy risks, to individual privacy. 18 (b) A privacy impact assessment required under paragraph (a) of this 19 subdivision shall be: 20 (i) reasonable and appropriate in scope given: 21 (A) the nature of the covered data collected, processed, and trans- 22 ferred by the large data holder; 23 (B) the volume of the covered data collected, processed, and trans- 24 ferred by the large data holder; and 25 (C) the potential material risks posed to the privacy of individuals 26 by the collecting, processing, and transfer of covered data by the large 27 data holder; 28 (ii) documented in written form and maintained by the large data hold- 29 er unless rendered out of date by a subsequent assessment conducted 30 under paragraph (a) of this subdivision; and 31 (iii) approved by the privacy protection officer designated in para- 32 graph (c) of subdivision three of this section of the large data holder, 33 as applicable. 34 (c) In assessing the privacy risks, including substantial privacy 35 risks, the large data holder must include reviews of the means by which 36 technologies, including blockchain and distributed ledger technologies 37 and other emerging technologies, are used to secure covered data. 38 5. (a) Not later than one year after the effective date of this arti- 39 cle, and biennially thereafter, each covered entity that is not a large 40 data holder and does not meet the requirements for covered entities 41 under section fifteen hundred twenty-eight of this article shall conduct 42 a privacy impact assessment. Such assessment shall weigh the benefits of 43 the covered entity's covered data collecting, processing, and transfer 44 practices that may cause a substantial privacy risk against the poten- 45 tial material adverse consequences of such practices to individual 46 privacy. 47 (b) A privacy impact assessment required under paragraph (a) of this 48 subdivision shall be: 49 (i) reasonable and appropriate in scope given: 50 (A) the nature of the covered data collected, processed, and trans- 51 ferred by the covered entity; 52 (B) the volume of the covered data collected, processed, and trans- 53 ferred by the covered entity; and 54 (C) the potential risks posed to the privacy of individuals by the 55 collecting, processing, and transfer of covered data by the covered 56 entity; andA. 6319 32 1 (ii) documented in written form and maintained by the covered entity 2 unless rendered out of date by a subsequent assessment conducted under 3 paragraph (a) of this subdivision. 4 (c) In assessing the privacy risks, including substantial privacy 5 risks, the covered entity may include reviews of the means by which 6 technologies, including blockchain and distributed ledger technologies 7 and other emerging technologies, are used to secure covered data. 8 § 1541. Service providers and third parties. 1. A service provider: 9 (a) shall adhere to the instructions of a covered entity and only 10 collect, process, and transfer service provider data to the extent 11 necessary and proportionate to provide a service requested by the 12 covered entity, as set out in the contract required by subdivision two 13 of this section, and this paragraph does not require a service provider 14 to collect, process, or transfer covered data if the service provider 15 would not otherwise do so; 16 (b) may not collect, process, or transfer service provider data if the 17 service provider has actual knowledge that a covered entity violated 18 this article with respect to such data; 19 (c) shall assist a covered entity in responding to a request made by 20 an individual under section fifteen hundred twenty-two or fifteen 21 hundred twenty-three of this article, by either: 22 (i) providing appropriate technical and organizational measures, 23 taking into account the nature of the processing and the information 24 reasonably available to the service provider, for the covered entity to 25 comply with such request for service provider data; or 26 (ii) fulfilling a request by a covered entity to execute an individual 27 rights request that the covered entity has determined should be complied 28 with, by either: 29 (A) complying with the request pursuant to the covered entity's 30 instructions; or 31 (B) providing written verification to the covered entity that it does 32 not hold covered data related to the request, that complying with the 33 request would be inconsistent with its legal obligations, or that the 34 request falls within an exception to section fifteen hundred twenty-two 35 or fifteen hundred twenty-three of this article; 36 (d) may engage another service provider for purposes of processing 37 service provider data on behalf of a covered entity only after providing 38 that covered entity with notice and pursuant to a written contract that 39 requires such other service provider to satisfy the obligations of the 40 service provider with respect to such service provider data, including 41 that the other service provider be treated as a service provider under 42 this article; 43 (e) shall, upon the reasonable request of the covered entity, make 44 available to the covered entity information necessary to demonstrate the 45 compliance of the service provider with the requirements of this arti- 46 cle, which may include making available a report of an independent 47 assessment arranged by the service provider on terms agreed to by the 48 service provider and the covered entity, providing information necessary 49 to enable the covered entity to conduct and document a privacy impact 50 assessment required by subdivision four or five of section fifteen 51 hundred forty of this title, and making available the report required 52 under paragraph (b) of subdivision three of section fifteen hundred 53 twenty-six of this article; 54 (f) shall, at the covered entity's direction, delete or return all 55 covered data to the covered entity as requested at the end of theA. 6319 33 1 provision of services, unless retention of the covered data is required 2 by law; 3 (g) shall develop, implement, and maintain reasonable administrative, 4 technical, and physical safeguards that are designed to protect the 5 security and confidentiality of covered data the service provider proc- 6 esses consistent with section fifteen hundred twenty-seven of this arti- 7 cle; and 8 (h) shall allow and cooperate with, reasonable assessments by the 9 covered entity or the covered entity's designated assessor; alternative- 10 ly, the service provider may arrange for a qualified and independent 11 assessor to conduct an assessment of the service provider's policies and 12 technical and organizational measures in support of the obligations 13 under this article using an appropriate and accepted control standard or 14 framework and assessment procedure for such assessments. The service 15 provider shall provide a report of such assessment to the covered entity 16 upon request. 17 2. (a) A person or entity may only act as a service provider pursuant 18 to a written contract between the covered entity and the service provid- 19 er, or a written contract between one service provider and a second 20 service provider as described under paragraph (d) of subdivision one of 21 this section, if the contract: 22 (i) sets forth the data processing procedures of the service provider 23 with respect to collection, processing, or transfer performed on behalf 24 of the covered entity or service provider; 25 (ii) clearly sets forth: 26 (A) instructions for collecting, processing, or transferring data; 27 (B) the nature and purpose of collecting, processing, or transferring; 28 (C) the type of data subject to collecting, processing, or trans- 29 ferring; 30 (D) the duration of processing; and 31 (E) the rights and obligations of both parties, including a method by 32 which the service provider shall notify the covered entity of material 33 changes to its privacy practices; 34 (iii) does not relieve a covered entity or a service provider of any 35 requirement or liability imposed on such covered entity or service 36 provider under this article; and 37 (iv) prohibits: 38 (A) collecting, processing, or transferring covered data in contraven- 39 tion to subdivision one of this section; and 40 (B) combining service provider data with covered data which the 41 service provider receives from or on behalf of another person or persons 42 or collects from the interaction of the service provider with an indi- 43 vidual, provided that such combining is not necessary to effectuate a 44 purpose described in paragraphs (a) through (o) of subdivision two of 45 section fifteen hundred ten of this article and is otherwise permitted 46 under the contract required by this subdivision. 47 (b) Each service provider shall retain copies of previous contracts 48 entered into in compliance with this subdivision with each covered enti- 49 ty to which it provides requested products or services. 50 3. (a) Determining whether a person is acting as a covered entity or 51 service provider with respect to a specific processing of covered data 52 is a fact-based determination that depends upon the context in which 53 such data is processed. 54 (b) A person that is not limited in its processing of covered data 55 pursuant to the instructions of a covered entity, or that fails to 56 adhere to such instructions, is a covered entity and not a serviceA. 6319 34 1 provider with respect to a specific processing of covered data. A 2 service provider that continues to adhere to the instructions of a 3 covered entity with respect to a specific processing of covered data 4 remains a service provider. If a service provider begins, alone or 5 jointly with others, determining the purposes and means of the process- 6 ing of covered data, it is a covered entity and not a service provider 7 with respect to the processing of such data. 8 (c) A covered entity that transfers covered data to a service provider 9 or a service provider that transfers covered data to a covered entity or 10 another service provider, in compliance with the requirements of this 11 article, is not liable for a violation of this article by the service 12 provider or covered entity to whom such covered data was transferred, if 13 at the time of transferring such covered data, the covered entity or 14 service provider did not have actual knowledge that the service provider 15 or covered entity would violate this article. 16 (d) A covered entity or service provider that receives covered data in 17 compliance with the requirements of this article is not in violation of 18 this article as a result of a violation by a covered entity or service 19 provider from which such data was received. 20 4. A third party: 21 (a) shall not process third party data for a processing purpose other 22 than, in the case of sensitive covered data, the processing purpose for 23 which the individual gave affirmative express consent or to effect a 24 purpose enumerated in paragraph (a), (c), or (e) of subdivision two of 25 section fifteen hundred ten of this article and, in the case of non-sen- 26 sitive data, the processing purpose for which the covered entity made a 27 disclosure pursuant to paragraph (d) of subdivision two of section 28 fifteen hundred twenty-one of this article; and 29 (b) for purposes of paragraph (a) of this subdivision, may reasonably 30 rely on representations made by the covered entity that transferred the 31 third party data if the third party conducts reasonable due diligence on 32 the representations of the covered entity and finds those representa- 33 tions to be credible. 34 5. (a) A covered entity or service provider shall exercise reasonable 35 due diligence in: 36 (i) selecting a service provider; and 37 (ii) deciding to transfer covered data to a third party. 38 (b) Not later than two years after the effective date of this article, 39 the division shall publish guidance regarding compliance with this 40 subdivision, taking into consideration the burdens on large data hold- 41 ers, covered entities who are not large data holders, and covered enti- 42 ties meeting the requirements of section fifteen hundred twenty-eight of 43 this article. 44 6. Solely for the purposes of this section, the requirements for 45 service providers to contract with, assist, and follow the instructions 46 of covered entities shall be read to include requirements to contract 47 with, assist, and follow the instructions of a government entity if the 48 service provider is providing a service to a government entity. 49 § 1542. Technical compliance programs. 1. Not later than three years 50 after the effective date of this article, the division shall promulgate 51 rules and regulations to establish a process for the proposal and 52 approval of technical compliance programs under this section used by a 53 covered entity to collect, process, or transfer covered data. 54 2. The technical compliance programs established under this section 55 shall, with respect to a technology, product, service, or method used by 56 a covered entity to collect, process, or transfer covered data:A. 6319 35 1 (i) establish publicly available guidelines for compliance with this 2 article; and 3 (ii) meet or exceed the requirements of this article. 4 3. (a) Any request for approval, amendment, or repeal of a technical 5 compliance program may be submitted to the division by any person, 6 including a covered entity, a representative of a covered entity, an 7 association of covered entities, or a public interest group or organiza- 8 tion. Within ninety days after the request is made, the division shall 9 publish the request and provide an opportunity for public comment on the 10 proposal. 11 (b) Beginning one year after the effective date of this article, the 12 division shall act upon a request for the proposal and approval of a 13 technical compliance program not later than one year after the filing of 14 the request and shall set forth publicly in writing the conclusions of 15 the division with regard to such request. 16 4. Final action by the division on a request for approval, amendment, 17 or repeal of a technical compliance program, or the failure to act with- 18 in the one-year period after a request for approval, amendment, or 19 repeal of a technical compliance program is made under subdivision three 20 of this section, may be appealed to a court of appropriate jurisdiction. 21 5. (a) Prior to commencing an investigation or enforcement action 22 against any covered entity under this article, the division and the 23 attorney general shall consider the covered entity's history of compli- 24 ance with any technical compliance program approved under this section 25 and any action taken by the covered entity to remedy noncompliance with 26 such program. If such enforcement action described in section fifteen 27 hundred fifty-two of this article is brought, the covered entity's 28 history of compliance with any technical compliance program approved 29 under this section and any action taken by the covered entity to remedy 30 noncompliance with such program shall be taken into consideration when 31 determining liability or a penalty. The covered entity's history of 32 compliance with any technical compliance program shall not affect any 33 burden of proof or the weight given to evidence in an enforcement or 34 judicial proceeding. 35 (b) Approval of a technical compliance program shall not limit the 36 authority of the division, including the division's authority to 37 commence an investigation or enforcement action against any covered 38 entity under this article or any other provision of law. 39 (c) Nothing in this subdivision shall provide any individual, class of 40 individuals, or person with any right to seek discovery of any non-publ- 41 ic division deliberation or activity or impose any pleading requirement 42 on the division if the division brings an enforcement action of any 43 kind. 44 § 1543. Division approved compliance guidelines. 1. (a) A covered 45 entity that is not a third-party collecting entity and meets the 46 requirements of section fifteen hundred twenty-eight of this article, or 47 a group of such covered entities, may apply to the division for approval 48 of one or more sets of compliance guidelines governing the collection, 49 processing, and transfer of covered data by the covered entity or group 50 of covered entities. 51 (b) Such application shall include: 52 (i) a description of how the proposed guidelines will meet or exceed 53 the requirements of this article; 54 (ii) a description of the entities or activities the proposed set of 55 compliance guidelines is designed to cover;A. 6319 36 1 (iii) a list of the covered entities that meet the requirements of 2 section fifteen hundred twenty-eight of this article and are not third- 3 party collecting entities, if any are known at the time of application, 4 that intend to adhere to the compliance guidelines; and 5 (iv) a description of how such covered entities will be independently 6 assessed for adherence to such compliance guidelines, including the 7 independent organization not associated with any of the covered entities 8 that may participate in guidelines that will administer such guidelines. 9 (c) (i)(A) Within ninety days after the receipt of proposed guidelines 10 submitted pursuant to paragraph (b) of this subdivision, the division 11 shall publish the application and provide an opportunity for public 12 comment on such compliance guidelines. 13 (B) The division shall approve an application regarding proposed 14 guidelines under paragraph (b) of this subdivision if the applicant 15 demonstrates that the compliance guidelines: 16 (I) meet or exceed requirements of this article; 17 (II) provide for the regular review and validation by an independent 18 organization not associated with any of the covered entities that may 19 participate in the guidelines and that is approved by the division to 20 conduct such reviews of the compliance guidelines of the covered entity 21 or entities to ensure that the covered entity or entities continue to 22 meet or exceed the requirements of this article; and 23 (III) include a means of enforcement if a covered entity does not meet 24 or exceed the requirements in the guidelines, which may include referral 25 to the division for enforcement consistent with section fifteen hundred 26 fifty of this article or referral to the attorney general for enforce- 27 ment consistent with section fifteen hundred fifty-one of this article. 28 (C) Within one year after receiving an application regarding proposed 29 guidelines under paragraph (b) of this subdivision, the division shall 30 issue a determination approving or denying the application and providing 31 its reasons for approving or denying such application. 32 (ii) (A) If the independent organization administering a set of guide- 33 lines makes material changes to guidelines previously approved by the 34 division, the independent organization shall submit the updated guide- 35 lines to the division for approval. As soon as feasible, the division 36 shall publish the updated guidelines and provide an opportunity for 37 public comment. 38 (B) The division shall approve or deny any material change to the 39 guidelines within one year after receipt of the submission for approval. 40 2. If at any time the division determines that the guidelines previ- 41 ously approved no longer meet the requirements of this article or a 42 regulation promulgated under this article or that compliance with the 43 approved guidelines is insufficiently enforced by the independent organ- 44 ization administering the guidelines, the division shall notify the 45 covered entities or group of such entities and the independent organiza- 46 tion of the determination of the division to withdraw approval of such 47 guidelines and the basis for doing so. Within one hundred eighty days 48 after receipt of such notice, the covered entity or group of such enti- 49 ties and the independent organization may cure any alleged deficiency 50 with the guidelines or the enforcement of such guidelines and submit 51 each proposed cure to the division. If the division determines that such 52 cures eliminate the alleged deficiency in the guidelines, then the divi- 53 sion may not withdraw approval of such guidelines on the basis of such 54 determination. 55 3. A covered entity that is eligible to participate under paragraph 56 (a) of subdivision one of this section and participates in guidelinesA. 6319 37 1 approved under this section shall be deemed in compliance with the rele- 2 vant provisions of this article if such covered entity is in compliance 3 with such guidelines. 4 § 1544. Digital content forgeries. Not later than one year after the 5 effective date of this article, and annually thereafter, the secretary 6 of state or the secretary's designee shall publish a report regarding 7 digital content forgeries. Each report under this section shall include 8 the following: 9 1. A definition of digital content forgeries along with accompanying 10 explanatory materials. 11 2. A description of the common sources of digital content forgeries in 12 the United States and commercial sources of digital content forgery 13 technologies. 14 3. An assessment of the uses, applications, and harms of digital 15 content forgeries. 16 4. An analysis of the methods and standards available to identify 17 digital content forgeries as well as a description of the commercial 18 technological counter-measures that are, or could be, used to address 19 concerns with digital content forgeries, which may include the provision 20 of warnings to viewers of suspect content. 21 5. A description of the types of digital content forgeries, including 22 those used to commit fraud, cause harm, or violate any provision of law. 23 6. Any other information determined appropriate by the secretary of 24 state or the secretary's designee. 25 TITLE V 26 ENFORCEMENT, APPLICABILITY, AND MISCELLANEOUS 27 Section 1550. Enforcement by the division of consumer protection. 28 1551. Enforcement by the attorney general. 29 1552. Enforcement by persons. 30 1553. Construction. 31 1554. Severability. 32 § 1550. Enforcement by the division of consumer protection. 1.(a) The 33 division shall establish within the division a new bureau to be known as 34 the "bureau of privacy" ("the bureau") related to consumer protection 35 and competition. 36 (b) The mission of the bureau shall be to assist the division in 37 carrying out the duties of the division under this article and related 38 duties under other provisions of law. 39 (c) The bureau shall be established, staffed, and fully operational 40 not later than one year after the effective date of this article. 41 2. The director of the bureau shall establish within the bureau an 42 office to be known as the "office of business mentorship" to provide 43 guidance and education to covered entities and service providers regard- 44 ing compliance with this article. Covered entities or service providers 45 may request advice from the division or the office of business mentor- 46 ship with respect to a course of action that the covered entity or 47 service provider proposes to pursue and that may relate to the require- 48 ments of this article. 49 3. (a) A violation of this article or of a rule or regulation promul- 50 gated under this article shall be treated as a violation of a rule 51 defining an unfair or deceptive act or practice. 52 (b) (i) Except as provided in paragraphs (c), (d), and (e) of this 53 subdivision, the division shall enforce this article and the regulations 54 promulgated under this article. 55 (ii) Any person who violates this article or a rule or regulation 56 promulgated under this article shall be subject to the penalties andA. 6319 38 1 entitled to the privileges and immunities provided in the Federal Trade 2 Division Act (15 U.S.C. 41 et seq.). 3 (c) If the division brings a civil action alleging that an act or 4 practice violates this article or a regulation promulgated under this 5 article, the division may not seek a cease and desist order against the 6 same defendant to stop that same act or practice on the grounds that 7 such act or practice constitutes an unfair or deceptive act or practice. 8 (d) Notwithstanding any jurisdictional limitation of the division with 9 respect to consumer protection or privacy, the division shall enforce 10 this article and the rules and regulations promulgated under this arti- 11 cle, in the same manner provided in paragraphs (a), (b), (c), and (e) of 12 this subdivision, with respect to common carriers subject to the Commu- 13 nications Act of 1934 (47 U.S.C. 151 et seq.) and all acts amendatory 14 thereof and supplementary thereto and organizations not organized to 15 carry on business for their own profit or that of their members. 16 (e) In any judicial or administrative action to enforce this article 17 or a rule or regulation promulgated under this article, the amount of 18 any civil penalty obtained against a covered entity or service provider, 19 or any other monetary relief ordered to be paid by a covered entity or 20 service provider to provide redress, payment, compensation, or other 21 relief to individuals that cannot be located or the payment of which 22 would otherwise not be practicable, shall be deposited into the privacy 23 and security victims relief fund established by section eighty-five of 24 the state finance law. 25 § 1551. Enforcement by the attorney general. 1. In any case in which 26 the attorney general has reason to believe that an interest of the resi- 27 dents of that state has been, may be, or is adversely affected by a 28 violation of this article or of a rule or regulation promulgated under 29 this article by a covered entity or service provider, the attorney 30 general may bring a civil action or special proceeding to recover a 31 civil penalty provided for by this article in any court of competent 32 jurisdiction in this state, in the name of the people of the state of 33 New York to: 34 (a) enjoin such act or practice; 35 (b) enforce compliance with this article or such rule or regulation; 36 (c) obtain damages, civil penalties, restitution, or other compen- 37 sation on behalf of the residents of the state; or 38 (d) obtain reasonable attorneys' fees and other litigation costs 39 reasonably incurred. 40 2. (a) Except as provided in paragraph (b) of this subdivision, the 41 attorney general shall notify the division in writing prior to initiat- 42 ing a civil action under subdivision one of this section. Such notifica- 43 tion shall include a copy of the complaint to be filed to initiate such 44 action. Upon receiving such notification, the division may intervene in 45 such action as a matter of right. 46 (b) If the notification required by paragraph (a) of this section is 47 not feasible, the attorney general shall notify the division immediately 48 after initiating the civil action. 49 3. In any case in which a civil action is instituted by or on behalf 50 of the division for violation of this article or of a rule or regulation 51 promulgated under this article, no attorney general may, during the 52 pendency of such action, institute a civil action against any defendant 53 named in the complaint in the action instituted by or on behalf of the 54 division for a violation of this article or of a rule or regulation 55 promulgated under this article that is alleged in such complaint, if 56 such complaint alleges such violation affected the residents of theA. 6319 39 1 state or individuals nationwide. If the division brings a civil action 2 against a covered entity or service provider for a violation of this 3 article or of a rule or regulation promulgated under this article that 4 affects the interests of the residents of the state, the attorney gener- 5 al may intervene in such action as a matter of right. 6 4. Nothing in this section may be construed to prevent the attorney 7 general from exercising the powers conferred on the attorney general to 8 conduct investigations, to administer oaths or affirmations, or to 9 compel the attendance of witnesses or the production of documentary or 10 other evidence. 11 5. Except as provided in subdivision three of this section, nothing in 12 this section may be construed as altering, limiting, or affecting the 13 authority of the attorney general to exercise the powers conferred on 14 the attorney general by the laws of the state, including the ability to 15 conduct investigations, administer oaths or affirmations, or compel the 16 attendance of witnesses or the production of documentary or other 17 evidence. 18 § 1552. Enforcement by persons. 1. (a) Beginning on the date that is 19 two years after the effective date of this article, any person or class 20 of persons for a violation of this article or of a rule or regulation 21 promulgated under this article by a covered entity or service provider 22 may bring a civil action against such entity in any court of competent 23 jurisdiction. 24 (b) In a civil action brought under paragraph (a) of this subdivision 25 in which a plaintiff prevails, the court may award the plaintiff: 26 (i) an amount equal to the sum of any compensatory damages; 27 (ii) injunctive relief; 28 (iii) declaratory relief; and 29 (iv) reasonable attorney's fees and litigation costs. 30 (c) (i) Prior to a person bringing a civil action under paragraph (a) 31 of this subdivision, such person shall notify the division and the 32 attorney general in writing that such person intends to bring such civil 33 action. Upon receiving such notice, the division and attorney general 34 shall each or jointly make a determination and respond to such person 35 not later than sixty days after receiving such notice, as to whether 36 they will intervene in such action. 37 (ii) Subparagraph (i) of this paragraph shall not be construed to 38 limit the authority of the division or the attorney general to later 39 commence a proceeding or civil action or intervene by motion if the 40 division or the attorney general does not commence a proceeding or civil 41 action within the sixty-day period. 42 (iii) Any written communication from counsel for an aggrieved party to 43 a covered entity or service provider requesting a monetary payment from 44 that covered entity or service provider regarding a specific claim 45 described in a letter sent pursuant to subdivision four of this section, 46 not including filings in court proceedings, arbitrations, mediations, 47 judgment collection processes, or other communications related to previ- 48 ously initiated litigation or arbitrations, shall be considered to have 49 been sent in bad faith and shall be unlawful as defined in this article, 50 if the written communication was sent prior to the date that is sixty 51 days after either a state attorney general or the division has received 52 the notice required under subparagraph (i) of this paragraph. 53 (d) Beginning on the date that is five years after the effective date 54 of this article and every five years thereafter, the division shall 55 conduct a study to determine the economic impacts in the United States 56 of demand letters sent pursuant to this section and the scope of theA. 6319 40 1 rights of a person under this section to bring forth civil actions 2 against covered entities and service providers. Such study shall include 3 the following: 4 (i) The impact on insurance rates in the state. 5 (ii) The impact on the ability of covered entities to offer new 6 products or services. 7 (iii) The impact on the creation and growth of new startup companies, 8 including new technology companies. 9 (iv) Any emerging risks, benefits, and long-term trends in relevant 10 marketplaces, supply chains, and labor availability. 11 (v) The impact on reducing, preventing, or remediating harms to indi- 12 viduals, including from fraud, identity theft, spam, discrimination, 13 defective products, and violations of rights. 14 (vi) The impact on the volume and severity of data security incidents, 15 and the ability to respond to data security incidents. 16 (vii) Other intangible direct and indirect costs and benefits to indi- 17 viduals. 18 (e) Not later than five years after the first day on which persons and 19 classes of persons are able to bring civil actions under this subdivi- 20 sion, and every five years thereafter, the division shall submit to the 21 governor and the legislature a report that contains the results of the 22 study conducted under paragraph (d) of this subdivision. 23 2. (a) (i) Notwithstanding any other provision of law, no pre-dispute 24 arbitration agreement with respect to an individual under the age of 25 eighteen is enforceable with regard to a dispute arising under this 26 article. 27 (ii) Notwithstanding any other provision of law, no pre-dispute arbi- 28 tration agreement is enforceable with regard to a dispute arising under 29 this article concerning a claim related to gender or partner-based 30 violence or physical harm. 31 (b) Notwithstanding any other provision of law, no pre-dispute joint- 32 action waiver with respect to an individual under the age of eighteen is 33 enforceable with regard to a dispute arising under this article. 34 (c) For purposes of this subdivision: 35 (i) "Pre-dispute arbitration agreement" means any agreement to arbi- 36 trate a dispute that has not arisen at the time of the making of the 37 agreement. 38 (ii) "Pre-dispute joint-action waiver" means an agreement, whether or 39 not part of a pre-dispute arbitration agreement, that would prohibit or 40 waive the right of one of the parties to the agreement to participate in 41 a joint, class, or collective action in a judicial, arbitral, adminis- 42 trative, or other related forum, concerning a dispute that has not yet 43 arisen at the time of the making of the agreement. 44 3. (a) Subject to paragraph (c) of this subdivision, with respect to a 45 claim under this section for: 46 (i) injunctive relief; or 47 (ii) an action against a covered entity or service provider that meets 48 the requirements of section fifteen hundred twenty-eight of this arti- 49 cle, such claim may be brought by a person or class of persons if, prior 50 to asserting such claim, the person or class of persons provides to the 51 covered entity or service provider forty-five days' written notice iden- 52 tifying the specific provisions of this article the person or class of 53 persons alleges have been or are being violated. 54 (b) Subject to paragraph (c) of this subdivision, in the event a cure 55 is possible, if within the forty-five days the covered entity or service 56 provider demonstrates to the court that it has cured the noticedA. 6319 41 1 violation or violations and provides the person or class of persons an 2 express written statement that the violation or violations has been 3 cured and that no further violations shall occur, a claim for injunctive 4 relief shall not be permitted and may be reasonably dismissed. 5 (c) The notice described in paragraph (a) of this subdivision and the 6 reasonable dismissal in paragraph (b) of this subdivision shall not 7 apply more than once to any alleged underlying violation by the same 8 covered entity. 9 4. If a person or identified members of a class of persons represented 10 by counsel in regard to an alleged violation or violations of the arti- 11 cle and has correspondence sent to a covered entity or service provider 12 by counsel alleging a violation or violations of the provisions of this 13 article and requests a monetary payment, such correspondence shall 14 include the following language: "Please visit the website of the New 15 York State Division of Consumer Protection for a general description of 16 your rights under the New York Data Privacy and Protection Act" followed 17 by a hyperlink to the webpage of the division required under section 18 fifteen hundred twenty of this article. If such correspondence does not 19 include such language and hyperlink, a civil action brought under this 20 section by such person or identified members of the class of persons 21 represented by counsel may be dismissed without prejudice and shall not 22 be reinstated until such person or persons has complied with this subdi- 23 vision. 24 5. (a) This section shall only apply to a claim alleging a violation 25 of section fifteen hundred eleven, fifteen hundred thirteen, fifteen 26 hundred twenty-one, fifteen hundred twenty-two, fifteen hundred twenty- 27 three, subdivision one or two of section fifteen hundred twenty-four, 28 paragraph (iii) of subdivision two of section fifteen hundred twenty- 29 five, subdivision one of section fifteen hundred twenty-six, subdivision 30 one of section fifteen hundred twenty-seven, or section fifteen hundred 31 forty-one of this article, or of a rule or regulation promulgated under 32 any such section. 33 (b) This section shall not apply to any claim against a covered entity 34 that has less than twenty-five million dollars per year in revenue, 35 collects, processes, or transfers the covered data of fewer than fifty 36 thousand individuals, and derives less than fifty percent of its revenue 37 from transferring covered data. 38 § 1553. Construction. 1. Nothing in this article or in a rule or regu- 39 lation promulgated under this article may be construed to limit the 40 authority of the division, or any other executive agency, under any 41 other provision of law. 42 2. (a) Nothing in this article or in a rule or regulation promulgated 43 under this article may be construed to modify, impair or supersede the 44 operation of the antitrust law or any other provision of law. 45 (b) Nothing in this article or in a rule or regulation promulgated 46 under this article shall be construed as operating to limit any law 47 deterring anticompetitive conduct or diminishing the need for full 48 application of the federal antitrust law. Nothing in this article or in 49 a rule or regulation promulgated under this article explicitly or 50 implicitly precludes the application of the antitrust law. 51 (c) For purposes of this section, the term antitrust law has the same 52 meaning as in subsection (a) of the first section of the Clayton Act (15 53 U.S.C. 12), except that such term includes section 5 of the Federal 54 Trade Division Act (15 U.S.C. 45) to the extent that such section 5 55 applies to unfair methods of competition.A. 6319 42 1 3. (a) A covered entity that is required to comply with title V of the 2 Gramm-Leach-Bliley Act (15 U.S.C. 6801 et seq.), the Health Information 3 Technology for Economic and Clinical Health Act (42 U.S.C. 17931 et 4 seq.), part C of title XI of the Social Security Act (42 U.S.C. 1320d 5 et seq.), the Fair Credit Reporting Act (15 U.S.C. 1681 et seq.), the 6 Family Educational Rights and Privacy Act (20 U.S.C. 1232g; part 99 of 7 title 34, Code of Federal Regulations) to the extent such covered entity 8 is a school as defined in 20 U.S.C. 1232g(a)(3) or 34 C.F.R. 99.1(a), 9 section 444 of the General Education Provisions Act (commonly known as 10 the "Family Educational Rights and Privacy Act of 1974") (20 U.S.C. 11 1232g) and part 99 of title 34, Code of Federal Regulations (or any 12 successor regulation), the Confidentiality of Alcohol and Drug Abuse 13 Patient Records at 42 U.S.C. 290dd-2 and its implementing regulations at 14 42 CFR part 2, the Genetic Information Non-discrimination Act (GINA), or 15 the regulations promulgated pursuant to section 264(c) of the Health 16 Insurance Portability and Accountability Act of 1996 (42 U.S.C. 1320d-2 17 note), and is in compliance with the data privacy requirements of such 18 regulations, part, title, or Act (as applicable), shall be deemed to be 19 in compliance with the related requirements of this article, except for 20 section fifteen hundred twenty-seven of this article, solely and exclu- 21 sively with respect to data subject to the requirements of such regu- 22 lations, part, title, or Act. Not later than one year after the effec- 23 tive date of this article, the division shall issue guidance describing 24 the implementation of this paragraph. 25 (b) A covered entity that is required to comply with title V of the 26 Gramm-Leach-Bliley Act (15 U.S.C. 6801 et seq.), the Health Information 27 Technology for Economic and Clinical Health Act (42 U.S.C. 17931 et 28 seq.), part C of title XI of the Social Security Act (42 U.S.C. 1320d et 29 seq.), or the regulations promulgated pursuant to section 264(c) of the 30 Health Insurance Portability and Accountability Act of 1996 (42 U.S.C. 31 1320d-2 note), and is in compliance with the information security 32 requirements of such regulations, part, title, or Act (as applicable), 33 shall be deemed to be in compliance with the requirements of section 34 fifteen hundred twenty-seven of this article, solely and exclusively 35 with respect to data subject to the requirements of such regulations, 36 part, title, or Act. Not later than one year after the effective date of 37 this article, the division shall issue guidance describing the implemen- 38 tation of this paragraph. 39 4. Nothing in this article, nor any amendment, standard, rule, 40 requirement, assessment, or regulation promulgated under this article, 41 may be construed to preempt, displace, or supplant any federal or state 42 common law rights or remedies, or any statute creating a remedy for 43 civil relief, including any cause of action for personal injury, wrong- 44 ful death, property damage, or other financial, physical, reputational, 45 or psychological injury based in negligence, strict liability, products 46 liability, failure to warn, an objectively offensive intrusion into the 47 private affairs or concerns of the individual, or any other legal theory 48 of liability under any federal or state common law, or any state statu- 49 tory law. 50 § 1554. Severability. If any provision of this article, or the appli- 51 cation thereof to any person or circumstance, is held invalid, the 52 remainder of this article, and the application of such provision to 53 other persons not similarly situated or to other circumstances, shall 54 not be affected by the invalidation. 55 § 2. The state finance law is amended by adding a new section 85 to 56 read as follows:A. 6319 43 1 § 85. Privacy and security victims relief fund. 1. There is hereby 2 established in the custody of the state comptroller a special fund to be 3 known as the privacy and security victims relief fund. 4 2. Such fund shall consist of all moneys required to be deposited in 5 the privacy and security victims relief fund pursuant to the provisions 6 of section fifteen hundred fifty of the general business law, together 7 with moneys appropriated for the purpose of such fund, all moneys trans- 8 ferred to such fund pursuant to law, contributions consisting of prom- 9 ises or grants of any money or property of any kind or value, or any 10 other thing of value, including grants or other financial assistance 11 from any agency of government and all moneys required by the provisions 12 of this section or any other law to be paid into or credited to this 13 fund. 14 3. Moneys of the fund, when allocated, shall be available to the 15 director of the division of consumer protection and shall be used, with- 16 out fiscal year limitation: 17 (a) to provide redress, payment, compensation, or other monetary 18 relief to individuals affected by an act or practice for which relief 19 has been obtained under article forty-five of the general business law; 20 and 21 (b) to the extent that the individuals described in paragraph (a) of 22 this subdivision cannot be located or such redress, payments, compen- 23 sation, or other monetary relief are otherwise not practicable, the 24 division of consumer protection may use such funds for the purpose of: 25 (i) funding the activities of the office of business mentorship estab- 26 lished under subdivision two of section fifteen hundred fifty of the 27 general business law; or 28 (ii) engaging in technological research that the division of consumer 29 protection considers necessary to enforce or administer article forty- 30 five of the general business law. 31 4. The moneys when allocated, shall be paid out of the fund on the 32 audit and warrant of the comptroller on vouchers certified or approved 33 by the director of the division of consumer protection, or by an officer 34 or employee of the division of consumer protection designated by the 35 director. 36 5. The director of the division of consumer protection shall promul- 37 gate rules and regulations pertaining to the allocation of moneys from 38 this fund. 39 § 3. This act shall take effect on the one hundred eightieth day after 40 it shall have become a law.
