Bill Text: CA AB1511 | 2023-2024 | Regular Session | Amended
Bill Title: State government: Ethnic and Community Media Program.
Spectrum: Partisan Bill (Democrat 2-0)
Status: (Engrossed) 2024-08-15 - From committee: Do pass. (Ayes 5. Noes 0.) (August 15). [AB1511 Detail]
Download: California-2023-AB1511-Amended.html
Amended
IN
Senate
July 03, 2023 |
Amended
IN
Assembly
March 23, 2023 |
Introduced by Assembly Member Santiago |
February 17, 2023 |
LEGISLATIVE COUNSEL'S DIGEST
Existing law establishes the Governor’s Office of Business and Economic Development, known as “GO-Biz,” within the Governor’s office to serve the Governor as the lead entity for economic strategy and the marketing of California on issues relating to business development, private sector investment, and economic growth.
This bill would require the director of the program or their designee, by January 1, 2029, to submit a report to the Legislature with specified information relating to coverage and translation of ethnic media and to the challenges, efforts to overcome challenges, and options to improve the program.
This
Digest Key
Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NOBill Text
The people of the State of California do enact as follows:
The Legislature finds and declares all of the following:
(a)California’s ethnic media sector is robust and diverse. Roughly 300 ethnic media outlets publish and broadcast in California, serving at least 38 different ethnic, racial, and cultural communities.
(b)California’s ethnic media sector has a long history of providing trusted, community-specific information and stories, and it is constantly evolving. They are a key community institution, carry significant local coverage, and have deep ties with the communities they serve. In addition to providing news and information, they play multiple roles, including information call center, event organizer, community advocate, connector of community assets, and providing a voice for their audience.
(c)The sector is dominated by small-scale, independent, local media, strapped for resources and financially vulnerable. The COVID-19 pandemic has exacerbated the challenge of sustainability.
(d)Ethnic media can serve as trusted brokers between the government and their diverse constituents, ensuring culturally relevant, effective messaging and facilitating problem solving. However, government agencies have underinvested in the state’s ethnic media, resulting in inequities for ethnic media and the communities they serve, and in missed opportunities for leveraging a key asset to strengthen the work of government.
SECTION 1.
The Legislature finds and declares all of the following:SEC. 2.
Article 7 (commencing with Section 19360) is added to Chapter 7 of Part 11 of Division 1 of Title 1 of the Education Code, to read:Article 7. Ethnic and Community Media Outreach Grant Program
19360.
(a) A state agency or department that expends funds on paid advertising, communications, or outreach shall direct at least 5 percent of its total advertising, communication, and outreach expenditures to the Ethnic and Community Media Outreach Grant Program administered by the California State Library.SEC. 3.
Article 5.7 (commencing with Section 65054) is added to Chapter 1.5 of Division 1 of Title 7 of the Government Code, to read:Article 5.7. Ethnic and Community Media Program
65054.
(a) The Ethnic and Community Media Program is hereby established in the(1)
(2)“Media outlet” means a publication that provides news or other media content through print or digital means and any television or radio outlet.
(c)Upon appropriation by the Legislature for the express purpose of this section, Go-Biz, in administering the program, shall do all of the following:
(1)Develop and maintain a database of ethnic media outlets including their media kits.
(2)Conduct education and outreach campaigns to departments to advocate for the importance of ethnic media and promote inclusive, equitable engagement strategies.
(3)Advise departments on tailoring ethnic media strategies for specific communities.
(4)Cultivate relationships with ethnic media outlets.
(d)(1)The director of the program or their designee shall submit a report to the Legislature, on or before January 1, 2029, that includes all of the following information:
(A)A list of ethnic media outlets that provided coverage of state programs and services.
(B)A list of all languages in which ethnic media coverage of state programs and services has been provided.
(C)The number of press releases that have been translated.
(D)A list of all languages into which press releases have been translated.
(E)The number of press releases that have been translated into each language.
(F)A discussion of the major challenges the program has faced, the ongoing efforts to address those challenges, and options to improve the program.
(2)A report to be submitted pursuant to this subdivision shall be submitted in compliance with Section 9795.
(3)The requirement imposed under this subdivision is inoperative on January 1, 2029.
(e)The director may make any regulations that are reasonably necessary to effectuate the purposes of this
section.
65054.1.
(a) To assist state agencies and departments in placing the state’s advertising and outreach messages in ethnic media outlets and community media outlets, the program shall do all of the following:65054.2.
(a) A state agency or department that expends funds on paid advertising, communications, or outreach shall direct at least 45 percent of its total advertising, communications, and outreach expenditures to ethnic media outlets and community media outlets serving the populations identified in subparagraph (B) of paragraph (2) of subdivision (b) of Section 65054.SEC. 4.
Section 11802 of the Public Contract Code is amended to read:11802.
(a)(A)For the placement of marketing or outreach advertising material targeting specific ethnic communities, including, but not limited to, Latino, African American, Asian-Pacific Islander, Indigenous, and Middle Eastern communities.
(B)For the placement of marketing or outreach advertising material targeting the LGBTQIA community.
SEC. 5.
Section 11804 of the Public Contract Code is repealed.This chapter shall become inoperative on July 1, 2023, and, as of January 1, 2024, is repealed.