Bill Text: CA AB1511 | 2023-2024 | Regular Session | Amended
NOTE: There are more recent revisions of this legislation. Read Latest Draft
Bill Title: State government: Ethnic and Community Media Program.
Spectrum: Partisan Bill (Democrat 2-0)
Status: (Engrossed) 2024-08-15 - From committee: Do pass. (Ayes 5. Noes 0.) (August 15). [AB1511 Detail]
Download: California-2023-AB1511-Amended.html
Article
5.7.
Ethnic Diverse, Ethnic, and Community Media Program is hereby established in the Office of Community Partnerships and Strategic Communications, an office within the Office of Planning and Research in the office of the Governor, for the purpose of helping state departments integrate ethnic and community media into their marketing, advertising, or outreach strategies. Assistance may include, but is not limited to, the following:
Bill Title: State government: Ethnic and Community Media Program.
Spectrum: Partisan Bill (Democrat 2-0)
Status: (Engrossed) 2024-08-15 - From committee: Do pass. (Ayes 5. Noes 0.) (August 15). [AB1511 Detail]
Download: California-2023-AB1511-Amended.html
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Amended
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Senate
June 18, 2024 |
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Amended
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Senate
May 20, 2024 |
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Amended
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Senate
July 03, 2023 |
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Amended
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Assembly
March 23, 2023 |
CALIFORNIA LEGISLATURE—
2023–2024 REGULAR SESSION
Assembly Bill
No. 1511
| Introduced by Assembly Member Santiago (Coauthor: Assembly Member Garcia) |
February 17, 2023 |
An act to add Article 5.7 (commencing with Section 65054) to Chapter 1.5 of Division 1 of Title 7 of the Government Code, relating to state government.
LEGISLATIVE COUNSEL'S DIGEST
AB 1511, as amended, Santiago.
State government: Ethnic and Community Media Program.
Existing law establishes the Office of Community Partnerships and Strategic Communications, within the Office of Planning and Research in the office of the Governor, to serve as the manager of the state’s highest priority public awareness and community outreach efforts.
This bill would create the Ethnic Diverse, Ethnic, and Community Media Program in the Office of Community Partnerships and Strategic Communications for the purpose of helping state departments integrate ethnic and community media into their marketing, advertising, or outreach strategies. The bill would require the office, in administering the program, to assist state agencies and
departments in marketing, advertising, and outreach to certain priority populations. The bill would authorize the office to provide assistance by various methods, including by developing and maintaining a database of
eligible ethnic media outlets and community media outlets. The bill would require the office, on or before January 1, 2029, to submit a report to the Legislature containing related information on these efforts, and to publish that report on the office’s internet website, as specified. The bill would also authorize the office to make regulations that are reasonably necessary to further the purposes of the program.
The bill would require a state agency or department that expends funds on marketing, advertising, or outreach to direct a certain percentage of it those annual total expenditures to ethnic media outlets and community media outlets serving certain populations, as specified. The
bill would specify that of the amount directed to ethnic media outlets, state agencies shall seek to direct at least 25% to outlets that are small businesses, including microbusinesses, as specified. The bill would require any private agency or intermediary that receives funds intended to purchase advertising communications or outreach for the state in ethnic media outlets or community media outlets to transmit at least 80% of those funds directly to the outlets and to reserve no more than 20% for activities managed by the agency or an intermediary. intermediary, except as specified.
This bill would also make related legislative findings and
declarations.
Digest Key
Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NOBill Text
The people of the State of California do enact as follows:
SECTION 1.
The Legislature finds and declares all of the following:(a) California is the most diverse state in the nation and it spends considerable resources seeking to communicate messages of public interest to its residents. It is imperative that the state’s communication reach all of its residents, including, but not limited to, People of Color, rural communities, non-English speakers, working class neighborhoods, and other hard-to-reach communities. Those communication efforts will require new strategies and approaches that reflect the state’s demographics, take into account the changing media landscape, and put equity at the center of these efforts.
(b) California’s ethnic media sector consists of roughly 300 media outlets that publish and broadcast in California, serving at least 38 different ethnic, racial, and cultural communities with trusted, community-specific information and news coverage. Community media outlets often serve small communities that are not served by larger sources of news and culture. These outlets are the ideal medium through which to reach underserved communities, but have been underutilized in the deployment of state outreach and advertising campaigns.
(c) This act will remedy that disparity by directing more of the state’s expenditures on outreach to ethnic and community
media to help them remain viable platforms for their communities to learn of news of interest to them and to have access to state communications of importance to them and their families.
SEC. 2.
Article 5.7 (commencing with Section 65054) is added to Chapter 1.5 of Division 1 of Title 7 of the Government Code, to read:
Article
5.7. Ethnic Diverse, Ethnic, and Community Media Program
65054.
(a) The(b) For the purposes of this article, the following definitions apply:
(1) (A) “Ethnic media” means any organization that produces news or culturally relevant media that serves ethnic, racial, or cultural communities residing in California, including priority populations, racial and linguistic minorities, immigrant communities, indigenous groups, and other historically underserved and underrepresented groups.
(B) For purposes of subparagraph (A), “priority populations” for purposes of this article, mean members of underserved, disadvantaged, and hard-to-reach communities, including, but not limited to, people who are any of the following:
(i) Asian American.
(ii) Black or African American.
(iii) Immigrants or refugees.
(iv) Native American or members of Tribal communities.
(v) Latinx.
(vi) LGBTQ+.
(vii) Limited English proficiency (LEP).
(viii) Middle Eastern or North African.
(ix) Native Hawaiian or Pacific Islander.
(x) People with disabilities.
(xi) Religious minorities.
(xii) Low-income communities.
(2) “Ethnic media outlet” means an entity that provides a substantial amount of ethnic media content through broadcast, print, or digital means, including television, radio, or online outlets on a daily, weekly, or other regular interval, and that has continuously produced that content for at least one year.
(3) “Community media outlet” means a nonprofit organization,
small business, or microbusiness, as defined in paragraphs (1) and (2) of subdivision (d) of Section 14837, in which at least one-half of the content is originally produced community news and cultural content of specific interest to a community, city, neighborhood, or region in the state through broadcast, print, or digital means, including television, radio, or online outlets on a daily, weekly, or other regular interval, and that has continuously produced that content for at least one year.
(4) “Office” means the Office of Community Partnerships and Strategic Communications.
(5) “Program” means the Ethnic
Diverse, Ethnic, and Community Media Program established pursuant to subdivision (a).
65054.1.
The office shall assist state agencies and departments in marketing, advertising, and outreach to priority populations identified in subparagraph (B) of paragraph (1) of subdivision (b) of Section 65054.(1)Developing and maintaining a database of eligible ethnic media outlets and community media outlets.
(2)Conducting education and outreach campaigns to agencies and departments to advocate for the importance of ethnic and community media, and promoting inclusive and equitable engagement strategies.
(3)Advising agencies and departments on tailoring ethnic and community media strategies for specific communities.
(4)Advising agencies and departments on tailoring outreach campaigns for specific communities.
(5)Cultivating relationships with ethnic and community media outlets.
(b)(1)On or before January 1, 2029, the office shall submit to the
Legislature, and publish on the office’s internet website, a report that includes all of the following information:
(A)Each state agency or department that paid for placement of marketing or outreach advertising material pursuant to a contract.
(B)A list of ethnic media outlets and community media outlets that received a contract to place marketing or outreach advertising material.
(C)The amounts paid by each state agency to each media platform pursuant to a contract, including pursuant to a subcontract, to place marketing or outreach advertising material.
(D)The recipients of the spending, including the individual advertising contract and the amount of the contract.
(E)A list of all languages in which marketing or outreach advertising material has been provided.
(F)An analysis of the major challenges the program has faced, if any, the ongoing efforts to address those challenges, and recommendations to improve the program.
(2)A report to be submitted pursuant to this subdivision shall be submitted in compliance with Section 9795.
(3)The requirement imposed pursuant to this subdivision is inoperative on July 1, 2029.
(c)The office may make any regulations that are reasonably necessary to effectuate the purposes of this
section.
65054.2.
(a) A state agency or department that expends funds on marketing, advertising, or outreach shall direct expenditures to ethnic media outlets and community media outlets serving the populations identified in subparagraph (B) of paragraph (1) of subdivision (b) of Section 65054 as follows:(1) From July 1, 2025, to June 30, 2026, inclusive, at least 30 percent of an agency’s annual total of expenditures on marketing, advertising, and outreach shall be directed to ethnic media outlets and
community media outlets. Of the amount directed to ethnic media outlets, state agencies shall seek to direct at least 25 percent to outlets that are small businesses, including microbusinesses, as defined in Section 14837 of the Government Code.
(2) From July 1, 2026, to June 30, 2027, inclusive, at least 40 percent of an agency’s annual total of expenditures on marketing, advertising, and outreach shall be directed to ethnic media outlets and community media outlets. Of the amount directed to ethnic media outlets,
state agencies shall seek to direct at least 25 percent to outlets that are small businesses, including microbusinesses, as defined in Section 14837 of the Government Code.
(3) Beginning July 1, 2027, at least 50 percent of an agency’s annual total of expenditures on marketing, advertising, and outreach shall be directed to ethnic media outlets and community media outlets. Of the amount directed to ethnic media outlets, state agencies shall seek to direct at least 25 percent to outlets that are small businesses, including microbusinesses, as defined in Section 14837 of the Government Code.
(b) The set-aside for spending on ethnic media outlets and community media outlets shall not apply to each marketing, advertising, or outreach campaign, as long as the agency meets the minimum thresholds described in subdivision (a) as a percentage of its annual total spending on marketing, advertising, and outreach.
(b)
(c) A private agency or intermediary that receives funds intended to purchase advertising communications or outreach for the state in ethnic media outlets or
community media outlets shall transmit at least 80 percent of those funds directly to the outlets, and shall reserve no more than 20 percent for administration, commissions, or communications managed by the agency or an intermediary. This requirement shall not apply to spending for communications or outreach that does not involve advertising in ethnic or community media.
