Bill Text: CA AB1511 | 2023-2024 | Regular Session | Amended
Bill Title: State government: Ethnic and Community Media Program.
Spectrum: Partisan Bill (Democrat 2-0)
Status: (Engrossed) 2024-08-15 - From committee: Do pass. (Ayes 5. Noes 0.) (August 15). [AB1511 Detail]
Download: California-2023-AB1511-Amended.html
Amended
IN
Senate
June 18, 2024 |
Amended
IN
Senate
May 20, 2024 |
Amended
IN
Senate
July 03, 2023 |
Amended
IN
Assembly
March 23, 2023 |
Introduced by Assembly Member Santiago (Coauthor: Assembly Member Garcia) |
February 17, 2023 |
LEGISLATIVE COUNSEL'S DIGEST
Digest Key
Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NOBill Text
The people of the State of California do enact as follows:
SECTION 1.
The Legislature finds and declares all of the following:SEC. 2.
Article 5.7 (commencing with Section 65054) is added to Chapter 1.5 of Division 1 of Title 7 of the Government Code, to read:
Article
5.7. Ethnic Diverse, Ethnic, and Community Media Program
65054.
(a) The65054.1.
The office shall assist state agencies and departments in marketing, advertising, and outreach to priority populations identified in subparagraph (B) of paragraph (1) of subdivision (b) of Section 65054.(1)Developing and maintaining a database of eligible ethnic media outlets and community media outlets.
(2)Conducting education and outreach campaigns to agencies and departments to advocate for the importance of ethnic and community media, and promoting inclusive and equitable engagement strategies.
(3)Advising agencies and departments on tailoring ethnic and community media strategies for specific communities.
(4)Advising agencies and departments on tailoring outreach campaigns for specific communities.
(5)Cultivating relationships with ethnic and community media outlets.
(b)(1)On or before January 1, 2029, the office shall submit to the
Legislature, and publish on the office’s internet website, a report that includes all of the following information:
(A)Each state agency or department that paid for placement of marketing or outreach advertising material pursuant to a contract.
(B)A list of ethnic media outlets and community media outlets that received a contract to place marketing or outreach advertising material.
(C)The amounts paid by each state agency to each media platform pursuant to a contract, including pursuant to a subcontract, to place marketing or outreach advertising material.
(D)The recipients of the spending, including the individual advertising contract and the amount of the contract.
(E)A list of all languages in which marketing or outreach advertising material has been provided.
(F)An analysis of the major challenges the program has faced, if any, the ongoing efforts to address those challenges, and recommendations to improve the program.
(2)A report to be submitted pursuant to this subdivision shall be submitted in compliance with Section 9795.
(3)The requirement imposed pursuant to this subdivision is inoperative on July 1, 2029.
(c)The office may make any regulations that are reasonably necessary to effectuate the purposes of this
section.
65054.2.
(a) A state agency or department that expends funds on marketing, advertising, or outreach shall direct expenditures to ethnic media outlets and community media outlets serving the populations identified in subparagraph (B) of paragraph (1) of subdivision (b) of Section 65054 as follows:(b)