Bill Text: HI SB2426 | 2014 | Regular Session | Introduced
Bill Title: Hawaii Tourism Authority; Marketing Plan; Annual Report
Spectrum: Moderate Partisan Bill (Democrat 7-1)
Status: (Introduced - Dead) 2014-02-12 - Report adopted; Passed Second Reading, as amended (SD 1) and referred to WAM. [SB2426 Detail]
Download: Hawaii-2014-SB2426-Introduced.html
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THE SENATE |
S.B. NO. |
2426 |
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TWENTY-SEVENTH LEGISLATURE, 2014 |
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STATE OF HAWAII |
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A BILL FOR AN ACT
relating to the hawaii tourism authority.
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:
SECTION 1. Section 201B-6, Hawaii Revised Statutes, is amended by amending subsection (a) to read as follows:
"(a) The authority shall be responsible
for developing a tourism marketing plan [that]. The plan shall
be a single, comprehensive document, be updated every year, and [includes]
include the following:
(1) Statewide promotional efforts and programs;
(2) Targeted markets;
(3) Efforts to enter into brand marketing projects that make effective use of cooperative advertising programs;
(4) Program performance goals and targets that can be monitored as market gauges and used as attributes to evaluate the authority's promotional programs; and
(5) Coordination of marketing plans of all destination marketing organizations receiving state funding prior to finalization of the authority's marketing plan."
SECTION 2. Section 201B-16, Hawaii Revised Statutes, is amended to read as follows:
"[[]§201B-16[]] Annual
report. The authority shall submit a complete and detailed report of its
activities, expenditures, and results of the progress of its marketing plan
toward achieving the authority's strategic plan goals to the governor and
the legislature at least twenty days prior to the convening of each regular
session of the legislature."
SECTION 3. Statutory material to be repealed is bracketed and stricken. New statutory material is underscored.
SECTION 4. This Act shall take effect upon its approval.
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INTRODUCED BY: |
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Report Title:
Hawaii Tourism Authority; Marketing Plan; Annual Report
Description:
Requires the Hawaii tourism authority's marketing plan to be a single, comprehensive document. Requires the Hawaii tourism authority to submit a complete and detailed report of the results of the progress of its marketing plan toward achieving the authority's strategic plan goals as part of its annual report to the governor and legislature.
The summary description of legislation appearing on this page is for informational purposes only and is not legislation or evidence of legislative intent.
