Bill Text: MI SB0358 | 2017-2018 | 99th Legislature | Engrossed

NOTE: There are more recent revisions of this legislation. Read Latest Draft

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Bill Title: Liquor; advertising; providing signs that promote brands and prices of alcoholic liquor to retailers; allow. Amends 1998 PA 58 (MCL 436.1101 - 436.2303) by adding sec. 610a.

Spectrum: Partisan Bill (Republican 1-0)

Status: (Passed) 2017-10-19 - Assigned Pa 0131'17 With Immediate Effect [SB0358 Detail]

Download: Michigan-2017-SB0358-Engrossed.html

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SB-0358, As Passed House, September 20, 2017

SB-0358, As Passed Senate, June 15, 2017

 

 

 

 

 

 

 

 

 

SUBSTITUTE FOR

 

SENATE BILL NO. 358

 

 

 

 

 

 

 

 

 

 

 

     A bill to amend 1998 PA 58, entitled

 

"Michigan liquor control code of 1998,"

 

(MCL 436.1101 to 436.2303) by adding section 610a.

 

THE PEOPLE OF THE STATE OF MICHIGAN ENACT:

 

     Sec. 610a. (1) Subject to subsection (2), a manufacturer,

 

mixed spirit drink manufacturer, warehouser, wholesaler, outstate

 

seller of beer, outstate seller of mixed spirit drink, or vendor of

 

spirits may provide to a retailer signs that promote the brands and

 

prices of alcoholic liquor, including special event pricing.

 

     (2) All of the following apply to a sign allowed under

 

subsection (1):

 

     (a) The sign must not be illuminated.

 

     (b) The sign must not have any use beyond the actual

 

advertising of brands, prices, and events related to the alcoholic

 

liquor.

 

     (c) The sign must not include the name of the retailer.

 

     (d) For a sign that is located inside the retailer's licensed

 

premises, the sign must not be more than 3,500 square inches in

 

dimension.

 

     (3) A retailer may use an illuminated sign to promote the

 

brand but not the price of alcoholic liquor. A manufacturer, mixed

 

spirit drink manufacturer, warehouser, wholesaler, outstate seller

 

of beer, outstate seller of wine, outstate seller of mixed spirit

 

drink, or vendor of spirits shall not provide to a retailer a sign

 

described in this subsection.

 

     (4) The signs allowed under this section are in addition to

 

the advertising items that a manufacturer, mixed spirit drink

 

manufacturer, warehouser, wholesaler, outstate seller of beer,

 

outstate seller of wine, outstate seller of mixed spirit drink, or

 

vendor of spirits may provide another licensee under section

 

609(2).

 

     Enacting section 1. This amendatory act takes effect 90 days

 

after the date it is enacted into law.