Bill Text: MI SB0358 | 2017-2018 | 99th Legislature | Enrolled
Bill Title: Liquor; advertising; providing signs that promote brands and prices of alcoholic liquor to retailers; allow. Amends 1998 PA 58 (MCL 436.1101 - 436.2303) by adding sec. 610a.
Spectrum: Partisan Bill (Republican 1-0)
Status: (Passed) 2017-10-19 - Assigned Pa 0131'17 With Immediate Effect [SB0358 Detail]
Download: Michigan-2017-SB0358-Enrolled.html
STATE OF MICHIGAN
99TH LEGISLATURE
REGULAR SESSION OF 2017
Introduced by Senators Jones, Warren, Hansen, Bieda, Brandenburg, Hune, Horn, O’Brien, Green, Rocca, Gregory, Hertel, Knezek, Ananich, Schuitmaker, Proos, Robertson, Pavlov, Hopgood, Kowall, Stamas, Casperson, Nofs, Marleau, MacGregor, Zorn and Schmidt
ENROLLED SENATE BILL No. 358
AN ACT to amend 1998 PA 58, entitled “An act to create a commission for the control of the alcoholic beverage traffic within this state, and to prescribe its powers, duties, and limitations; to provide for powers and duties for certain state departments and agencies; to impose certain taxes for certain purposes; to provide for the control of the alcoholic liquor traffic within this state and to provide for the power to establish state liquor stores; to prohibit the use of certain devices for the dispensing of alcoholic vapor; to provide for the care and treatment of alcoholics; to provide for the incorporation of farmer cooperative wineries and the granting of certain rights and privileges to those cooperatives; to provide for the licensing and taxation of activities regulated under this act and the disposition of the money received under this act; to prescribe liability for retail licensees under certain circumstances and to require security for that liability; to provide procedures, defenses, and remedies regarding violations of this act; to provide for the enforcement and to prescribe penalties for violations of this act; to provide for allocation of certain funds for certain purposes; to provide for the confiscation and disposition of property seized under this act; to provide referenda under certain circumstances; and to repeal acts and parts of acts,” (MCL 436.1101 to 436.2303) by adding section 610a.
The People of the State of Michigan enact:
Sec. 610a. (1) Subject to subsection (2), a manufacturer, mixed spirit drink manufacturer, warehouser, wholesaler, outstate seller of beer, outstate seller of mixed spirit drink, or vendor of spirits may provide to a retailer signs that promote the brands and prices of alcoholic liquor, including special event pricing.
(2) All of the following apply to a sign allowed under subsection (1):
(a) The sign must not be illuminated.
(b) The sign must not have any use beyond the actual advertising of brands, prices, and events related to the alcoholic liquor.
(c) The sign must not include the name of the retailer.
(d) For a sign that is located inside the retailer’s licensed premises, the sign must not be more than 3,500 square inches in dimension.
(3) A retailer may use an illuminated sign to promote the brand but not the price of alcoholic liquor. A manufacturer, mixed spirit drink manufacturer, warehouser, wholesaler, outstate seller of beer, outstate seller of wine, outstate seller of mixed spirit drink, or vendor of spirits shall not provide to a retailer a sign described in this subsection.
(4) The signs allowed under this section are in addition to the advertising items that a manufacturer, mixed spirit drink manufacturer, warehouser, wholesaler, outstate seller of beer, outstate seller of wine, outstate seller of mixed spirit drink, or vendor of spirits may provide another licensee under section 609(2).
Enacting section 1. This amendatory act takes effect 90 days after the date it is enacted into law.
This act is ordered to take immediate effect.
Secretary of the Senate
Clerk of the House of Representatives
Approved
Governor
