Bill Text: MI SB0358 | 2017-2018 | 99th Legislature | Engrossed
Bill Title: Liquor; advertising; providing signs that promote brands and prices of alcoholic liquor to retailers; allow. Amends 1998 PA 58 (MCL 436.1101 - 436.2303) by adding sec. 610a.
Spectrum: Partisan Bill (Republican 1-0)
Status: (Passed) 2017-10-19 - Assigned Pa 0131'17 With Immediate Effect [SB0358 Detail]
Download: Michigan-2017-SB0358-Engrossed.html
SB-0358, As Passed Senate, June 15, 2017
SUBSTITUTE FOR
SENATE BILL NO. 358
A bill to amend 1998 PA 58, entitled
"Michigan liquor control code of 1998,"
(MCL 436.1101 to 436.2303) by adding section 610a.
THE PEOPLE OF THE STATE OF MICHIGAN ENACT:
Sec. 610a. (1) Subject to subsection (2), a manufacturer,
mixed spirit drink manufacturer, warehouser, wholesaler, outstate
seller of beer, outstate seller of mixed spirit drink, or vendor of
spirits may provide to a retailer signs that promote the brands and
prices of alcoholic liquor, including special event pricing.
(2) All of the following apply to a sign allowed under
subsection (1):
(a) The sign must not be illuminated.
(b) The sign must not have any use beyond the actual
advertising of brands, prices, and events related to the alcoholic
liquor.
(c) The sign must not include the name of the retailer.
(d) For a sign that is located inside the retailer's licensed
premises, the sign must not be more than 3,500 square inches in
dimension.
(3) A retailer may use an illuminated sign to promote the
brand but not the price of alcoholic liquor. A manufacturer, mixed
spirit drink manufacturer, warehouser, wholesaler, outstate seller
of beer, outstate seller of wine, outstate seller of mixed spirit
drink, or vendor of spirits shall not provide to a retailer a sign
described in this subsection.
(4) The signs allowed under this section are in addition to
the advertising items that a manufacturer, mixed spirit drink
manufacturer, warehouser, wholesaler, outstate seller of beer,
outstate seller of wine, outstate seller of mixed spirit drink, or
vendor of spirits may provide another licensee under section
609(2).
Enacting section 1. This amendatory act takes effect 90 days
after the date it is enacted into law.