Bill Text: MI SB0358 | 2017-2018 | 99th Legislature | Introduced
Bill Title: Liquor; advertising; providing signs that promote brands and prices of alcoholic liquor to retailers; allow. Amends 1998 PA 58 (MCL 436.1101 - 436.2303) by adding sec. 610a.
Spectrum: Partisan Bill (Republican 1-0)
Status: (Passed) 2017-10-19 - Assigned Pa 0131'17 With Immediate Effect [SB0358 Detail]
Download: Michigan-2017-SB0358-Introduced.html
SENATE BILL No. 358
May 2, 2017, Introduced by Senators JONES, WARREN, HANSEN, BIEDA, BRANDENBURG, HUNE, HORN, O'BRIEN, GREEN, ROCCA, GREGORY, HERTEL, KNEZEK, ANANICH, SCHUITMAKER, PROOS, ROBERTSON, PAVLOV, HOPGOOD, KOWALL, STAMAS, CASPERSON, NOFS, MARLEAU, MACGREGOR, ZORN and SCHMIDT and referred to the Committee on Regulatory Reform.
A bill to amend 1998 PA 58, entitled
"Michigan liquor control code of 1998,"
(MCL 436.1101 to 436.2303) by adding section 610a.
THE PEOPLE OF THE STATE OF MICHIGAN ENACT:
Sec. 610a. (1) Subject to subsection (2), a manufacturer,
mixed spirit drink manufacturer, warehouser, wholesaler, outstate
seller of beer, outstate seller of wine, outstate seller of mixed
spirit drink, or vendor of spirits may provide to a retailer signs
that promote the brands and prices of alcoholic liquor, including
special event pricing.
(2) All of the following apply to a sign allowed under
subsection (1):
(a) The sign must not be illuminated.
(b) The sign must not have any use beyond the actual
advertising of brands, prices, and events related to the alcoholic
liquor.
(c) The sign must not include the name of the retailer.
(d) For a sign that is located inside the retailer's licensed
premises, the sign must not be more than 3,500 square inches in
dimension.
(3) The signs allowed under this section are in addition to
the advertising items that a manufacturer, mixed spirit drink
manufacturer, warehouser, wholesaler, outstate seller of beer,
outstate seller of wine, outstate seller of mixed spirit drink, or
vendor of spirits may provide another licensee under section
609(2).
